How competitive is the Cheeselets niche on Amazon United Kingdom?

10 brands and 80 sellers compete in Cheeselets on Amazon United Kingdom. The top 5 Cheeselets products take 33% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Cheeselets?

Cheeselets buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Powdered/Crumbled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cheeselets niche?

Cheeselets sells for £6.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.08–£65.69. The average incumbent carries 294 reviews — the moat a new listing must climb.

Cheeselets

Cheeselets shows low returns (0.0%), but a small market ($32K/yr) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Cheeselets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheeselets is a £32K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Cheeselets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.3% over the last 90 days and 6.1% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr10K

Search volume / yr+11.3%81K

Conversion rate6.1%

Avg price£6.43

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers10 · 80

Top-5 product click share33%

Open market6%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 53 products

Top Cheeselets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JACOBS Cheeselets 125 g (Pack of 15)

Price: £17.63
Rating: 4.4/5
Reviews: 23
Age: 3y ago

Jacobs Cheeselets 125 g (Pack of 6)

Price: £13.07
Rating: 4.5/5
Reviews: 208
Age: 10y ago

Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)

Price: £13.36
Rating: 4.0/5
Reviews: 26
Age: 5mo ago

JACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)

Price: £2.58
Rating: 1.5/5
Reviews: 2
Age: 3mo ago

Jacobs Cheeselets 125 g (Pack of 6)

Price: £12.42
Rating: 4.4/5
Reviews: 41
Age: 14y ago

Newest

by launch date

Mini Cheddar Cheeselets Intensely Cheesy Flavour 90g | Case of 15

Price: £17.27
Rating: 3.0/5
Reviews: 2
Age: 1mo ago

JACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)

Price: £2.58
Rating: 1.5/5
Reviews: 2
Age: 3mo ago

JACOBS Mini Cheddars Cheeselets Intensely Cheese & Onion Baked Snacks Sharing Bag 150 g (Pack of 1)

Price: £1.74
Rating: 3.5/5
Reviews: 3
Age: 4mo ago

Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)

Price: £13.36
Rating: 4.0/5
Reviews: 26
Age: 5mo ago

Snack Pack Bundle With Jacob Cheeselets 150g (3 Pack)

Price: £8.62
Rating: 4.4/5
Reviews: 15
Age: 6mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

JACOB'S60%
Generic15%
Jacobs15%
London Grocery2%
Giftoluxe2%
Jacob's2%
Open — no brand owns it (4 brands, 4%)

Cheeselets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR6.1%Products53Brands10Top 5 Brands94%OOS Rate22.2%Rating4.4★Reviews294Avg BSR#369

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Cheeselets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheeselets27K/yr +41.6%4.6% conv.
jacobs30K/yr -1.6%10.3% conv.
jacobs cheeselets6K/yr +245.5%6.2% conv.
jacob16K/yr -33.5%1.5% conv.
cheeselets tub3K/yr -67.4%1.5% conv.

What reviews say buyers love and hate about Cheeselets

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall41%

“Yummy crackers”

Value For Money14%

“Good Value For Money”

Crispiness10%

“They have a satisfying crunch”

Quality-Overall7%

“Good quality”

Baking6%

“Great foraling your own treat”

What buyers complain about

71% of reviews

Taste-Overall17%

“taste like a stale cracker”

Size-Overall11%

“These of course are bigger so I thought theyd be the same”

Powdered/Crumbled9%

“so many of the crackers were broken in half or the edges were crushed”

Value For Money8%

“Pricey”

Crispiness8%

“although in date seem to have lost their crunch”

Common Cheeselets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheeselets 52/100 on Amazon United Kingdom — Worth a look. The niche generates £32K/yr across 53 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.