cheeselets
Worth a lookShows low returns (0.0%), but a small market ($32K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great293.91avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Great£1.08–£65.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.43avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£32K£32K/yr · 81K searches
According to Flapen's Amazon United Kingdom niche tracking, cheeselets is a £32K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cheeselets market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #369
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 51%
- Out of stock
- 22.2%
- Avg brand age
- 45 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
80
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
33%
Top 20: 72%
Open market
4%
- JACOB'S60%
- Generic15%
- Jacobs15%
- London Grocery2%
- Giftoluxe2%
- Jacob's2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +11.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top cheeselets search terms
- cheeselets27K/yr
- jacobs30K/yr
- jacobs cheeselets6K/yr
- jacob16K/yr
- cheeselets tub3K/yr
Top cheeselets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JACOBS Cheeselets 125 g (Pack of 15)
JACOB'S£17.634.4★23 rev
Jacobs Cheeselets 125 g (Pack of 6)
Jacobs£13.074.5★208 rev
Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)
Generic£13.364.0★26 rev
JACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)
JACOB'S£2.581.5★2 rev
Jacobs Cheeselets 125 g (Pack of 6)
Jacobs£12.424.4★41 rev
Newest
by launch date
Mini Cheddar Cheeselets Intensely Cheesy Flavour 90g | Case of 15
London Grocery£17.272 rev
JACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)
JACOB'S£2.582 rev
JACOBS Mini Cheddars Cheeselets Intensely Cheese & Onion Baked Snacks Sharing Bag 150 g (Pack of 1)
JACOB'S£1.743 rev
Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)
Generic£13.3626 rev
Snack Pack Bundle With Jacob Cheeselets 150g (3 Pack)
Generic£8.6215 rev
Trending
90-day click momentumJACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)
JACOB'S£2.581.5★
Mini Cheddar Cheeselets Intensely Cheesy Flavour 90g | Case of 15
London Grocery£17.273.0★
JACOBS Mini Cheddars Cheeselets Intensely Cheese & Onion Baked Snacks Sharing Bag 150 g (Pack of 1)
JACOB'S£1.743.5★
Multipack Cheese Flavour Baked Biscuits | Jacobs Cheeselets 125g X 8 (Pack of 8)
Giftoluxe£29.612.5★
Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)
Generic£13.364.0★
What buyers say about cheeselets
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy crackers”
“Good Value For Money”
“They have a satisfying crunch”
“Good quality”
“Great foraling your own treat”
“chive flavour is well balanced”
“These were fresh, packaged well, and yummy”
“Crunchy salty very cheesy”
“Convenient for regular use”
“As expected”
What buyers complain about
“taste like a stale cracker”
“These of course are bigger so I thought theyd be the same”
“so many of the crackers were broken in half or the edges were crushed”
“Pricey”
“although in date seem to have lost their crunch”
“Very Moreish”
“no flavour”
“very hard to get these days”
“Dry and no taste”
“Non sustainable palm oil”
Common questions
- Is cheeselets profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 53 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cheeselets niche?
- 10 brands and 80 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cheeselets?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Powdered/Crumbled. The return rate is 0.0%.
- When does demand for cheeselets peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the cheeselets niche?
- Listings span £1.08–£65.69; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.