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Cheeselets

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $32K a year here, so Cheeselets is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£32K/yr81K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
33%top-5 click share · 10 brands · 80 sellers

Flapen Score

Cheeselets against its category

The dotted line is the Grocery average. Past it, Cheeselets is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheeselets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheeselets 81K times last year and spent an estimated £32K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
6.1%
Market size, estimated
£32Ka year
Peak month
December3.4× the quietest month
Top search term
cheeselets27K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £1.08 to £65.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.43 that is £643 to £2K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£1.08–£65.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£643–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #369 within Biscuits & Crackers. It carries 294 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
77%
Out of stock, average day
22.2%
Average rank
#369in Biscuits & Crackers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cheeselets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£636£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

80

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

4%

  • JACOB'S60%
  • Generic15%
  • Jacobs15%
  • London Grocery2%
  • Giftoluxe2%
  • Jacob's2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Cheeselets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Cheeselets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheeselets27K/yr
  • jacobs30K/yr
  • jacobs cheeselets6K/yr
  • jacob16K/yr
  • cheeselets tub3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheeselets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.43

taste like a stale cracker

just taste awful

So pale and tasteless 😥 Disappointed ☹️

Size-Overall11%−0.05

These of course are bigger so I thought theyd be the same

Much smaller pack

Tiny packets

Powdered/Crumbled9%−0.08

so many of the crackers were broken in half or the edges were crushed

Crushed crackers

Delivered in crumbs

Value For Money8%+0.17

Pricey

Little expensive

Expensive

Crispiness8%−0.09

although in date seem to have lost their crunch

don't expect any crispiness or crunch, they are soft and tastelelss

Crushed crisps

Love

Taste-Overall41%+2.43

Yummy crackers

Crackers delicious

Good taste

Value For Money14%+0.17

Good Value For Money

Decent price

good value for money

Crispiness10%−0.09

They have a satisfying crunch

A perfect crunchy snack in an instant

Delicious crisp

Quality-Overall7%+0.15

Good quality

Lovely quality, very crisp

Reliable brand that never fails in quality and taste

Baking6%+0.58

Great foraling your own treat

Great crackers enjoyed them

Good biscuits

FAQ

Common Cheeselets questions

Answered from the same tracked data.