Cheeselets
MaybeReturns run at only 0.0% of orders. But shoppers spend only $32K a year here, so Cheeselets is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £32K/yr81K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 33%top-5 click share · 10 brands · 80 sellers
Flapen Score
Cheeselets against its category
The dotted line is the Grocery average. Past it, Cheeselets is stronger. Inside it, weaker.
Market
The Cheeselets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheeselets 81K times last year and spent an estimated £32K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £32Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- cheeselets27K searches a year
02 · Price
A sale here is worth £6.43.
Listings sell for £6.43 on average, from £1.08 to £65.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.43 that is £643 to £2K a year per listing.
- Average price
- £6.43under the $15 to $100 sweet spot
- Price range
- £1.08–£65.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £643–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #369 within Biscuits & Crackers. It carries 294 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 77%
- Out of stock, average day
- 22.2%
- Average rank
- #369in Biscuits & Crackers
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cheeselets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JACOBS Cheeselets 125 g (Pack of 15)
- Price
- £17.63
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 3y ago

Jacobs Cheeselets 125 g (Pack of 6)
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 10y ago

Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)
- Price
- £13.36
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5mo ago

JACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)
- Price
- £2.58
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 3mo ago

Jacobs Cheeselets 125 g (Pack of 6)
- Price
- £12.42
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 14y ago
Trending
90-day click momentum
JACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)
- Price
- £2.58
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 3mo ago

Mini Cheddar Cheeselets Intensely Cheesy Flavour 90g | Case of 15
- Price
- £17.27
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago

JACOBS Mini Cheddars Cheeselets Intensely Cheese & Onion Baked Snacks Sharing Bag 150 g (Pack of 1)
- Price
- £1.74
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

Multipack Cheese Flavour Baked Biscuits | Jacobs Cheeselets 125g X 8 (Pack of 8)
- Price
- £29.61
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3y ago

Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)
- Price
- £13.36
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5mo ago
Newest
by launch date
Mini Cheddar Cheeselets Intensely Cheesy Flavour 90g | Case of 15
- Price
- £17.27
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago

JACOBS Mini Cheddars Cheeselets Baked Snacks Multipack 6 Bags x 24.5 g 147 g Total (Pack of 1)
- Price
- £2.58
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 3mo ago

JACOBS Mini Cheddars Cheeselets Intensely Cheese & Onion Baked Snacks Sharing Bag 150 g (Pack of 1)
- Price
- £1.74
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

Cheeselets Snack Bundle With Jacob Cheeselets 6x24g (3 Pack)
- Price
- £13.36
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5mo ago

Snack Pack Bundle With Jacob Cheeselets 150g (3 Pack)
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
80
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
33%
Top 20: 72%
Open market
4%
- JACOB'S60%
- Generic15%
- Jacobs15%
- London Grocery2%
- Giftoluxe2%
- Jacob's2%
- Open — no brand owns it (4 brands, 4%)
Demand
Cheeselets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Cheeselets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheeselets27K/yr
- jacobs30K/yr
- jacobs cheeselets6K/yr
- jacob16K/yr
- cheeselets tub3K/yr
Reviews and returns
What reviews say buyers love and hate about Cheeselets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
taste like a stale cracker
just taste awful
So pale and tasteless 😥 Disappointed ☹️
These of course are bigger so I thought theyd be the same
Much smaller pack
Tiny packets
so many of the crackers were broken in half or the edges were crushed
Crushed crackers
Delivered in crumbs
Pricey
Little expensive
Expensive
although in date seem to have lost their crunch
don't expect any crispiness or crunch, they are soft and tastelelss
Crushed crisps
Love
Yummy crackers
Crackers delicious
Good taste
Good Value For Money
Decent price
good value for money
They have a satisfying crunch
A perfect crunchy snack in an instant
Delicious crisp
Good quality
Lovely quality, very crisp
Reliable brand that never fails in quality and taste
Great foraling your own treat
Great crackers enjoyed them
Good biscuits
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheeselets questions
Answered from the same tracked data.









