cheesecake
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.05–$9.85) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Review moat
Great192.29avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£132K£132K/yr · 202K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£3.45avg listing price — sweet spot $15–$100
Price range
Bad£1.05–£9.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cheesecake is a £132K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cheesecake market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £104K–£138K
- units × avg price
- Conversion rate
- 18.9%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 3%
- Out of stock
- 11.6%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
39
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
32%
Top 20: 80%
Open market
4%
- Morrisons60%
- Iceland14%
- Gü11%
- English Cheesecake Company6%
- CO OP4%
- English Cheesecake2%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top cheesecake search terms
- cheesecake155K/yr
- cheese cake31K/yr
- cheesecakes4K/yr
- cheese cakes4K/yr
- frozen cakes9K/yr
Top cheesecake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons New York Cheesecake 450g (Frozen)
Morrisons£2.904.3★796 rev
Morrisons Strawberry Cheesecakes 3x100 g
Morrisons£2.594.5★569 rev
Iceland Baked New York Cheesecake 450g
Iceland£2.494.2★83 rev
Morrisons Double Chocolate Cheesecake 420g (Frozen)
Morrisons£2.724.3★949 rev
Morrisons Strawberry Swirl Cheesecake 375 g (Frozen)
Morrisons£1.054.3★436 rev
Newest
by launch date
Morrisons The Best Creme Brulee Cheesecake 426g
Morrisons£5.861 rev
Morrisons Chocolate Chip Muffin Cheesecake 370g
Morrisons£2.635 rev
Gu New York Cheesecake Dessert 2 x 70g
Gü£2.6931 rev
Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g
Gü£2.9824 rev
Gü Salted Caramel Cheesecake Dessert 2 x 82g
Gü£3.0726 rev
Trending
90-day click momentumMorrisons The Best Creme Brulee Cheesecake 426g
Morrisons£5.865.0★
Morrisons Chocolate Chip Muffin Cheesecake 370g
Morrisons£2.634.4★
English Cheesecake Company Lemon Mascarpone Cheesecake Slices 2 x 90g
English Cheesecake£3.100.0★
Morrisons The Best Whole Vanilla Cheesecake 500g
Morrisons£5.584.2★
Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g
Gü£2.984.7★
What buyers say about cheesecake
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Best cheesecake ever”
“Nice and not too sweet”
“Worth the money”
“Great flavour great price”
“especially the chocolate with the texture of the soft filling”
“Rich, creamy and luxurious in handy wee glass pots”
“The chocolate shell is high quality”
“Delivered fresh”
“Yummy, biscuit based very crumberly and toffee/caramel topping is gorgeous”
What buyers complain about
“it did cost me £7 delivery”
“the lemon taste is artificial-tastingbrather than having the real tang of lemons”
“no real flavouror zing in it”
“Very average”
“Little dry compared to other Cheesecakes”
“Misleading picture of the amount of chocolate”
“Check the item is frozen”
“salty to the point it made me feel queasy after a few bites”
“Did not enjoy this at all as it was way too sweet”
“The cheese bit is a little bit bland in contrast to everything else though”
Common questions
- Is cheesecake profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cheesecake niche?
- 11 brands and 39 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cheesecake?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for cheesecake peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the cheesecake niche?
- Listings span £1.05–£9.85; the average listing price is £3.45 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.