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Cheesecake

Maybe

Returns run at only 0.0% of orders. But prices span $1.05–$9.85, mostly outside the sweet spot, so Cheesecake is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£132K/yr202K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
32%top-5 click share · 11 brands · 39 sellers

Flapen Score

Cheesecake against its category

The dotted line is the Grocery average. Past it, Cheesecake is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheesecake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheesecake 202K times last year and spent an estimated £132K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
18.9%
Market size, estimated
£132Ka year
Peak month
January2.0× the quietest month
Top search term
cheesecake155K searches a year

02 · Price

A sale here is worth £3.45.

Listings sell for £3.45 on average, from £1.05 to £9.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.45 that is £2K to £3K a year per listing.

Average price
£3.45under the $15 to $100 sweet spot
Price range
£1.05–£9.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #39 within Bakery. It carries 192 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#39in Bakery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
38

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cheesecake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

39

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

32%

Top 20: 80%

Open market

4%

  • Morrisons60%
  • Iceland14%
  • 11%
  • English Cheesecake Company6%
  • CO OP4%
  • English Cheesecake2%
  • Open — no brand owns it (5 brands, 4%)

Demand

Cheesecake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Cheesecake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheesecake155K/yr
  • cheese cake31K/yr
  • cheesecakes4K/yr
  • cheese cakes4K/yr
  • frozen cakes9K/yr

Reviews and returns

What reviews say buyers love and hate about Cheesecake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.01

it did cost me £7 delivery

Not worth the price

Bad price

Taste-Overall17%+2.32

the lemon taste is artificial-tastingbrather than having the real tang of lemons

Dont bother - terrible taste

However this was thin in taste

Flavor10%−0.05

no real flavouror zing in it

But not very lemony flavour

Quality-Overall7%−0.05

Very average

Moist/Dry7%−0.08

Little dry compared to other Cheesecakes

Dry

Love

Taste-Overall43%+2.32

Absolutely delicious

Lovely chocolate

So Delicious and Unique

Baking11%+1.24

Best cheesecake ever

Beautiful cake

One of the best Gu puddings

Sweetness9%

Nice and not too sweet

It's a lot of satisfaction for my sweet tooth

a bit on the sweet side for me

Value For Money8%−0.01

Worth the money

Good value for money

Good value

Flavor6%−0.05

Great flavour great price

Nice & lemony

Very nice strawberry cheesecake

FAQ

Common Cheesecake questions

Answered from the same tracked data.