Cheesecake
MaybeAn estimated 0.0% of orders come back. But prices span $1.05–$9.85, mostly outside the sweet spot, so Cheesecake is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £132K/yr202K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 32%top-5 click share · 11 brands · 39 sellers
Flapen Score
Cheesecake against its category
The dotted line is the Grocery average. Past it, Cheesecake is stronger. Inside it, weaker.
Market
The Cheesecake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheesecake 202K times last year and spent an estimated £132K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £132Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- cheesecake155K searches a year
02 · Price
A sale here is worth £3.45.
Listings sell for £3.45 on average, from £1.05 to £9.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.45 that is £2K to £3K a year per listing.
- Average price
- £3.45under the $15 to $100 sweet spot
- Price range
- £1.05–£9.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #39 within Bakery. It carries 192 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 100%
- Out of stock, average day
- 11.6%
- Average rank
- #39in Bakery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 192per listing
- Listings tracked
- 38
04 · Newcomers
7 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cheesecake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons New York Cheesecake 450g (Frozen)
- Price
- £2.90
- Rating
- 4.3/5
- Reviews
- 796
- Age
- 9y ago

Morrisons Strawberry Cheesecakes 3x100 g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 569
- Age
- 8y ago

Iceland Baked New York Cheesecake 450g
- Price
- £2.49
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 1y ago

Morrisons Double Chocolate Cheesecake 420g (Frozen)
- Price
- £2.72
- Rating
- 4.3/5
- Reviews
- 949
- Age
- 10y ago

Morrisons Strawberry Swirl Cheesecake 375 g (Frozen)
- Price
- £1.05
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 7y ago
Trending
estimated 90-day click momentum
Morrisons The Best Creme Brulee Cheesecake 426g
- Price
- £5.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Chocolate Chip Muffin Cheesecake 370g
- Price
- £2.63
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 4mo ago

English Cheesecake Company Lemon Mascarpone Cheesecake Slices 2 x 90g
- Price
- £3.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Morrisons The Best Whole Vanilla Cheesecake 500g
- Price
- £5.58
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago
Newest
by launch date
Morrisons The Best Creme Brulee Cheesecake 426g
- Price
- £5.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Chocolate Chip Muffin Cheesecake 370g
- Price
- £2.63
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 4mo ago

Gu New York Cheesecake Dessert 2 x 70g
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 10mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago

Gü Salted Caramel Cheesecake Dessert 2 x 82g
- Price
- £3.07
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
39
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 80%
Open market
4%
- Morrisons60%
- Iceland14%
- Gü11%
- English Cheesecake Company6%
- CO OP4%
- English Cheesecake2%
- Open — no brand owns it (5 brands, 4%)
Demand
Cheesecake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Cheesecake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cheesecake155K/yr
- cheese cake31K/yr
- cheesecakes4K/yr
- cheese cakes4K/yr
- frozen cakes9K/yr
Reviews and returns
What reviews say buyers love and hate about Cheesecake
We read the reviews and the return reasons for every product selling here.
“it did cost me £7 delivery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheesecake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









