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Cheesecake

Maybe

An estimated 0.0% of orders come back. But prices span $1.05–$9.85, mostly outside the sweet spot, so Cheesecake is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£132K/yr202K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
32%top-5 click share · 11 brands · 39 sellers

Flapen Score

Cheesecake against its category

The dotted line is the Grocery average. Past it, Cheesecake is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheesecake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheesecake 202K times last year and spent an estimated £132K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
18.9%
Market size, estimated
£132Ka year
Peak month
January2.0× the quietest month
Top search term
cheesecake155K searches a year

02 · Price

A sale here is worth £3.45.

Listings sell for £3.45 on average, from £1.05 to £9.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.45 that is £2K to £3K a year per listing.

Average price
£3.45under the $15 to $100 sweet spot
Price range
£1.05–£9.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #39 within Bakery. It carries 192 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#39in Bakery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
38

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cheesecake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

39

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 80%

Open market

4%

  • Morrisons60%
  • Iceland14%
  • Gü11%
  • English Cheesecake Company6%
  • CO OP4%
  • English Cheesecake2%
  • Open — no brand owns it (5 brands, 4%)

Demand

Cheesecake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Cheesecake search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheesecake155K/yr
  • cheese cake31K/yr
  • cheesecakes4K/yr
  • cheese cakes4K/yr
  • frozen cakes9K/yr

Reviews and returns

What reviews say buyers love and hate about Cheesecake

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“it did cost me £7 delivery”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cheesecake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data