How competitive is the Cheesecake niche on Amazon United Kingdom?

11 brands and 39 sellers compete in Cheesecake on Amazon United Kingdom. The top 5 Cheesecake products take 32% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Cheesecake?

Cheesecake buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cheesecake niche?

Cheesecake sells for £3.45 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.05–£9.85. The average incumbent carries 192 reviews — the moat a new listing must climb.

Cheesecake

Cheesecake shows low returns (0.0%), but prices mostly outside the sweet spot ($1.05–$9.85) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cheesecake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheesecake is a £132K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.

Cheesecake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.5% over the last 90 days and 18.9% of searches end in a purchase.

£132K

revenue / yr

Units sold / yr40K

Search volume / yr-16.5%202K

Conversion rate18.9%

Avg price£3.45

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers11 · 39

Top-5 product click share32%

Open market6%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Top Cheesecake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons New York Cheesecake 450g (Frozen)

Price: £2.90
Rating: 4.3/5
Reviews: 796
Age: 9y ago

Morrisons Strawberry Cheesecakes 3x100 g

Price: £2.59
Rating: 4.5/5
Reviews: 569
Age: 8y ago

Iceland Baked New York Cheesecake 450g

Price: £2.49
Rating: 4.2/5
Reviews: 83
Age: 1y ago

Morrisons Double Chocolate Cheesecake 420g (Frozen)

Price: £2.72
Rating: 4.3/5
Reviews: 949
Age: 10y ago

Morrisons Strawberry Swirl Cheesecake 375 g (Frozen)

Price: £1.05
Rating: 4.3/5
Reviews: 436
Age: 7y ago

Newest

by launch date

Morrisons The Best Creme Brulee Cheesecake 426g

Price: £5.86
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Morrisons Chocolate Chip Muffin Cheesecake 370g

Price: £2.63
Rating: 4.4/5
Reviews: 5
Age: 4mo ago

Gu New York Cheesecake Dessert 2 x 70g

Price: £2.69
Rating: 4.4/5
Reviews: 31
Age: 10mo ago

Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g

Price: £2.98
Rating: 4.7/5
Reviews: 24
Age: 10mo ago

Gü Salted Caramel Cheesecake Dessert 2 x 82g

Price: £3.07
Rating: 4.4/5
Reviews: 26
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

32%

Top 20: 80%

Open market

Morrisons60%
Iceland14%
Gü11%
English Cheesecake Company6%
CO OP4%
English Cheesecake2%
Open — no brand owns it (5 brands, 4%)

Cheesecake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR18.9%Products38Brands11Top 5 Brands94%OOS Rate11.6%Rating4.4★Reviews192Avg BSR#39

No pronounced peak months · busiest ÷ quietest = 2.0×

Top Cheesecake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheesecake155K/yr -16.1%14.7% conv.
cheese cake31K/yr -16.3%13.0% conv.
cheesecakes4K/yr -6.1%18.2% conv.
cheese cakes4K/yr -13.8%13.4% conv.
frozen cakes9K/yr -45.3%3.2% conv.

What reviews say buyers love and hate about Cheesecake

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall43%

“Absolutely delicious”

Baking11%

“Best cheesecake ever”

Sweetness9%

“Nice and not too sweet”

Value For Money8%

“Worth the money”

Flavor6%

“Great flavour great price”

What buyers complain about

82% of reviews

Value For Money21%

“it did cost me £7 delivery”

Taste-Overall17%

“the lemon taste is artificial-tastingbrather than having the real tang of lemons”

Flavor10%

“no real flavouror zing in it”

Quality-Overall7%

“Very average”

Moist/Dry7%

“Little dry compared to other Cheesecakes”

Common Cheesecake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheesecake 52/100 on Amazon United Kingdom — Worth a look. The niche generates £132K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. Search demand moved -16.5% over the last 90 days.