How competitive is the Cheese Spread niche on Amazon United Kingdom?

9 brands and 39 sellers compete in Cheese Spread on Amazon United Kingdom. The top 5 Cheese Spread products take 53% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Cheese Spread?

Cheese Spread buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cheese Spread niche?

Cheese Spread sells for £2.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.05–£12.59. The average incumbent carries 613 reviews — the moat a new listing must climb.

Cheese Spread

prices mostly outside the sweet spot ($1.05–$12.59) — Cheese Spread doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cheese Spread profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheese Spread is a £77K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Cheese Spread: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.3% over the last 90 days and 20.9% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr40K

Search volume / yr+3.3%157K

Conversion rate20.9%

Avg price£2.36

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 39

Top-5 product click share53%

Open market6%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Top Cheese Spread products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Primula Original Cheese 140g

Price: £1.76
Rating: 4.6/5
Reviews: 497
Age: 4y ago

Primula Cheese n Chives 140g

Price: £1.76
Rating: 4.7/5
Reviews: 450
Age: 4y ago

Seriously Strong Original Spreadable Cheddar Cheese 125g

Price: £1.52
Rating: 4.7/5
Reviews: 818
Age: 10y ago

Primula Cheese n Ham 140g

Price: £1.77
Rating: 4.6/5
Reviews: 353
Age: 4y ago

Seriously Strong Spreadable Vintage Cheddar 125g

Price: £1.51
Rating: 4.7/5
Reviews: 782
Age: 9y ago

Newest

by launch date

The Laughing Cow 8 Creamy Spreadable Cheese Light 120g

Price: £1.52
Rating: 4.6/5
Reviews: 12
Age: 10mo ago

The Laughing Cow Light Cheese Spread Triangles x16 240g

Price: £2.93
Rating: 4.6/5
Reviews: 48
Age: 11mo ago

Primulla Cheese with Chives Spread - Easy To Use. Just Squeeze The Tube And Watch The Cheese Come Out - a Bagel Or Some Toast - Pack of 5 x 100g

Price: £12.59
Rating: 3.7/5
Reviews: 10
Age: 2y ago

MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g

Price: £1.56
Rating: 4.6/5
Reviews: 1,212
Age: 4y ago

Morrisons Soft Cheese Smooth & Creamy 50% Reduced Fat 200g

Price: £1.55
Rating: 4.6/5
Reviews: 684
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

Primula46%
SERIOUSLY25%
Dairylea13%
Morrisons6%
Philadelphia3%
The Laughing Cow2%
Open — no brand owns it (3 brands, 4%)

Cheese Spread demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR20.9%Products22Brands9Top 5 Brands94%OOS Rate1.7%Rating4.6★Reviews613Avg BSR#54

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Cheese Spread search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheese spread85K/yr -4.6%18.2% conv.
primula cheese33K/yr +12.1%18.2% conv.
primula13K/yr +7.1%18.1% conv.
cream cheese spread8K/yr +2.0%0.4% conv.
primula cheese spread7K/yr +88.3%2.8% conv.
spreadable cheese6K/yr +3.3%15.3% conv.
spread cheese3K/yr -5.9%18.4% conv.

What reviews say buyers love and hate about Cheese Spread

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall52%

“So tasty & versatile”

Flavor11%

“Great flavour”

Quality-Overall9%

“Excellent product”

Ease Of Use8%

“Classic and handy”

Value For Money7%

“Great value”

What buyers complain about

94% of reviews

Taste-Overall44%

“somehow has changed tastes slightly powdery”

Size-Overall25%

“Nice cheese, deceptive tub size, buy for £1 any more don't bother”

Flavor19%

“Flavour has changed”

Texture/Consistency-Overall6%

“Not as creamy as the more expensive ones”

Common Cheese Spread questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheese Spread 43/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +3.3% over the last 90 days.