Cheese Spread
FailPrices span $1.05–$12.59, mostly outside the sweet spot, so Cheese Spread is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £77K/yr157K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 39 sellers
Flapen Score
Cheese Spread against its category
The dotted line is the Grocery average. Past it, Cheese Spread is stronger. Inside it, weaker.
Market
The Cheese Spread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheese Spread 157K times last year and spent an estimated £77K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £77Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- cheese spread85K searches a year
02 · Price
A sale here is worth £2.36.
Listings sell for £2.36 on average, from £1.05 to £12.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £2.36 that is £3K to £4K a year per listing.
- Average price
- £2.36under the $15 to $100 sweet spot
- Price range
- £1.05–£12.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #54 within Condiments & Sauces. It carries 613 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 95%
- Out of stock, average day
- 1.7%
- Average rank
- #54in Condiments & Sauces
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 613per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Cheese Spread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Primula Original Cheese 140g
- Price
- £1.76
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 4y ago

Primula Cheese n Chives 140g
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 450
- Age
- 4y ago

Seriously Strong Original Spreadable Cheddar Cheese 125g
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 10y ago

Primula Cheese n Ham 140g
- Price
- £1.77
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 4y ago

Seriously Strong Spreadable Vintage Cheddar 125g
- Price
- £1.51
- Rating
- 4.7/5
- Reviews
- 782
- Age
- 9y ago
Trending
90-day click momentum
The Laughing Cow 8 Creamy Spreadable Cheese Light 120g
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago

Philadelphia Original Soft Cheese 165g
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 2,613
- Age
- 10y ago

Morrisons Savers Plain Soft Cheese 200g
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 4y ago

Primula Cheese N Prawns 140g
- Price
- £1.77
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 4y ago

Seriously Strong Spreadable Original 250g
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 6y ago
Newest
by launch date
The Laughing Cow 8 Creamy Spreadable Cheese Light 120g
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago

The Laughing Cow Light Cheese Spread Triangles x16 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 11mo ago

Primulla Cheese with Chives Spread - Easy To Use. Just Squeeze The Tube And Watch The Cheese Come Out - a Bagel Or Some Toast - Pack of 5 x 100g
- Price
- £12.59
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 2y ago

MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,212
- Age
- 4y ago

Morrisons Soft Cheese Smooth & Creamy 50% Reduced Fat 200g
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
39
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
4%
- Primula46%
- SERIOUSLY25%
- Dairylea13%
- Morrisons6%
- Philadelphia3%
- The Laughing Cow2%
- Open — no brand owns it (3 brands, 4%)
Demand
Cheese Spread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Cheese Spread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese spread85K/yr
- primula cheese33K/yr
- primula13K/yr
- cream cheese spread8K/yr
- primula cheese spread7K/yr
- spreadable cheese6K/yr
- spread cheese3K/yr
Reviews and returns
What reviews say buyers love and hate about Cheese Spread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
somehow has changed tastes slightly powdery
perhaps my taste buds have changed
No taste
Nice cheese, deceptive tub size, buy for £1 any more don't bother
Slightly reduced size
Flavour has changed
just not as rich
Not as creamy as the more expensive ones
Love
So tasty & versatile
Nice cheese
great taste
Great flavour
Love this spreadable cheaese that has flavour
Unique taste
Excellent product
Very good quality
Love this,had it all my life,always a treat,good quality, good price, delivered to my safe place fast in new condition thanks
Classic and handy
Easy to spread
So handy
Great value
Great seller value for money
Very good value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheese Spread questions
Answered from the same tracked data.









