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Cheese Spread

Fail

Prices span $1.05–$12.59, mostly outside the sweet spot, so Cheese Spread is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£77K/yr157K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
53%top-5 click share · 9 brands · 39 sellers

Flapen Score

Cheese Spread against its category

The dotted line is the Grocery average. Past it, Cheese Spread is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Spread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Spread 157K times last year and spent an estimated £77K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
20.9%
Market size, estimated
£77Ka year
Peak month
December2.4× the quietest month
Top search term
cheese spread85K searches a year

02 · Price

A sale here is worth £2.36.

Listings sell for £2.36 on average, from £1.05 to £12.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £2.36 that is £3K to £4K a year per listing.

Average price
£2.36under the $15 to $100 sweet spot
Price range
£1.05–£12.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #54 within Condiments & Sauces. It carries 613 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
95%
Out of stock, average day
1.7%
Average rank
#54in Condiments & Sauces
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Cheese Spread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

39

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

4%

  • Primula46%
  • SERIOUSLY25%
  • Dairylea13%
  • Morrisons6%
  • Philadelphia3%
  • The Laughing Cow2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Cheese Spread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cheese Spread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese spread85K/yr
  • primula cheese33K/yr
  • primula13K/yr
  • cream cheese spread8K/yr
  • primula cheese spread7K/yr
  • spreadable cheese6K/yr
  • spread cheese3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Spread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall44%+2.49

somehow has changed tastes slightly powdery

perhaps my taste buds have changed

No taste

Size-Overall25%−0.06

Nice cheese, deceptive tub size, buy for £1 any more don't bother

Slightly reduced size

Flavor19%−0.09

Flavour has changed

just not as rich

Texture/Consistency-Overall6%−0.01

Not as creamy as the more expensive ones

Love

Taste-Overall52%+2.49

So tasty & versatile

Nice cheese

great taste

Flavor11%−0.09

Great flavour

Love this spreadable cheaese that has flavour

Unique taste

Quality-Overall9%−0.08

Excellent product

Very good quality

Love this,had it all my life,always a treat,good quality, good price, delivered to my safe place fast in new condition thanks

Ease Of Use8%+0.82

Classic and handy

Easy to spread

So handy

Value For Money7%+0.76

Great value

Great seller value for money

Very good value for money

FAQ

Common Cheese Spread questions

Answered from the same tracked data.