cheese spread
Skip itPrices mostly outside the sweet spot ($1.05–$12.59) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good612.91avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 157K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£2.36avg listing price — sweet spot $15–$100
Price range
Bad£1.05–£12.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cheese spread is a £77K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cheese spread market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £71K–£94K
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 0%
- Out of stock
- 1.7%
- Avg brand age
- 70 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
39
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
4%
- Primula46%
- SERIOUSLY25%
- Dairylea13%
- Morrisons6%
- Philadelphia3%
- The Laughing Cow2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top cheese spread search terms
- cheese spread85K/yr
- primula cheese33K/yr
- primula13K/yr
- cream cheese spread8K/yr
- primula cheese spread7K/yr
- spreadable cheese6K/yr
- spread cheese3K/yr
Top cheese spread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primula Original Cheese 140g
Primula£1.764.6★497 rev
Primula Cheese n Chives 140g
Primula£1.764.7★450 rev
Seriously Strong Original Spreadable Cheddar Cheese 125g
SERIOUSLY£1.524.7★818 rev
Primula Cheese n Ham 140g
Primula£1.774.6★353 rev
Seriously Strong Spreadable Vintage Cheddar 125g
SERIOUSLY£1.514.7★782 rev
Newest
by launch date
The Laughing Cow 8 Creamy Spreadable Cheese Light 120g
The Laughing Cow£1.5212 rev
The Laughing Cow Light Cheese Spread Triangles x16 240g
The Laughing Cow£2.9348 rev
Primulla Cheese with Chives Spread - Easy To Use. Just Squeeze The Tube And Watch The Cheese Come Out - a Bagel Or Some Toast - Pack of 5 x 100g
BargainsMania£12.5910 rev
MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g
Morrisons£1.561,212 rev
Morrisons Soft Cheese Smooth & Creamy 50% Reduced Fat 200g
Morrisons£1.55684 rev
Trending
90-day click momentumThe Laughing Cow 8 Creamy Spreadable Cheese Light 120g
The Laughing Cow£1.524.6★
Philadelphia Original Soft Cheese 165g
Philadelphia£1.624.7★
Morrisons Savers Plain Soft Cheese 200g
Morrisons£1.054.6★
Primula Cheese N Prawns 140g
Primula£1.774.5★
Seriously Strong Spreadable Original 250g
SERIOUSLY£3.404.5★
What buyers say about cheese spread
What buyers praise and complain about, mined from review topics.What buyers love
“So tasty & versatile”
“Great flavour”
“Excellent product”
“Classic and handy”
“Great value”
“With it's great spreading consistency as well as uses it's a regular in my shopping basket”
“Lovely creamy soft cheese for biscuits”
“Perfect for my homemade cheesecake”
“Keeps longer than block no need to grate”
“very useful option for packed lunches”
What buyers complain about
“somehow has changed tastes slightly powdery”
“Nice cheese, deceptive tub size, buy for £1 any more don't bother”
“Flavour has changed”
“Not as creamy as the more expensive ones”
Common questions
- Is cheese spread profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the cheese spread niche?
- 9 brands and 39 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cheese spread?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Flavor. The return rate is 0.0%.
- When does demand for cheese spread peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the cheese spread niche?
- Listings span £1.05–£12.59; the average listing price is £2.36 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.