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Cheese Sauce

Fail

Products sell for $5.20 on average, outside the sweet spot, so Cheese Sauce is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£90K/yr122K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
59%top-5 click share · 10 brands · 81 sellers

Flapen Score

Cheese Sauce against its category

The dotted line is the Grocery average. Past it, Cheese Sauce is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Sauce 122K times last year and spent an estimated £90K. The top 5 brands take 88% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
14.3%
Market size, estimated
£90Ka year
Peak month
January1.6× the quietest month
Top search term
cheese sauce95K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £0.51 to £18.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £5.20 that is £7K to £8K a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£0.51–£18.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Condiments & Sauces. It carries 434 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#157in Condiments & Sauces
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
434per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
80 months

Products

Top Cheese Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

81

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

8%

  • Morrisons40%
  • Colman's20%
  • Bisto15%
  • Schwartz8%
  • Hellmann's5%
  • Macphie4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Cheese Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cheese Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese sauce95K/yr
  • cheese sauce mix15K/yr
  • bisto cheese sauce granules7K/yr
  • cheese sauce granules5K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall42%−0.21

Cheesless taste

Tasteless

tastes a little bland

Dilute/Watery10%−0.13

Too diluted

the sauce did not thicken after adding boiling water

Really watery and unpleasant

Spiciness9%+0.95

isnt spicy

Very Cheesey

Value For Money8%+1.49

Cheap

a bit pricey After opening you have a week to use it So had to throw some away as I live on my own

Flavor4%−0.01

Lacks flavour

I found the flavour weak

Love

Taste-Overall45%−0.21

Nice taste, thick sauce, recommended

the perfect cheesy taste

Good taste

Value For Money10%+1.49

Excellent value for money

Good price

Value for money

Flavor10%−0.01

good cheesy flavours

Lovely smooth sauce

Great flavour

Spiciness6%+0.95

Great sauce

Our favourite cheese sauce

There is a slight spicy hint which was OK

Ease Of Use5%+0.34

Easy to use

Easy to use for a quick cheese sauce

Incredibly convenient

FAQ

Common Cheese Sauce questions

Answered from the same tracked data.