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Cheese Puffs

Fail

The top 5 brands take 100% of clicks, so Cheese Puffs is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£74K/yr114K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
79%top-5 click share · 4 brands · 27 sellers

Flapen Score

Cheese Puffs against its category

The dotted line is the Grocery average. Past it, Cheese Puffs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Puffs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Puffs 114K times last year and spent an estimated £74K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
5.3%
Market size, estimated
£74Ka year
Peak month
January1.6× the quietest month
Top search term
cheetos flamin hot40K searches a year

02 · Price

A sale here is worth £12.35.

Listings sell for £12.35 on average, from £1.04 to £18.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.35 that is £6K to £9K a year per listing.

Average price
£12.35under the $15 to $100 sweet spot
Price range
£1.04–£18.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #129 within Snack Foods. It carries 575 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
36%
Out of stock, average day
0.6%
Average rank
#129in Snack Foods
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
575per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cheese Puffs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Cheetos62%
  • Candyland19%
  • Candyland sweets15%
  • hometrixx4%

Demand

Cheese Puffs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Cheese Puffs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheetos flamin hot40K/yr
  • flamin hot cheetos36K/yr
  • hot cheetos30K/yr
  • hot cheetos flamin hot6K/yr
  • cheetos flamin hot crunchy3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Puffs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.10

Cheap

However, the price is too high for what it is

Spiciness17%−0.16

not that spicy

Quality-Overall17%+0.68

Cheap

Love

Taste-Overall37%+1.73

taste good

Good snack

Great tasting snack

Spiciness18%−0.16

Excellent present for people who like crunchy spicy crisps

These seem more spicy than the other Sizzling hot packs you can get

Hot tasty and spicy

Value For Money9%−0.10

Came quick very good deal

Value for money

value for money

Crispiness9%+1.04

Crisps

Excellent present for people who like crunchy spicy crisps

Best tasting crisp

Flavor7%−0.05

The flavour is consistent throughout

Quite nice flavour

with plenty of flavour coating each one

FAQ

Common Cheese Puffs questions

Answered from the same tracked data.