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Cheese Making Kit

Fail

The top 5 brands take 97% of clicks, so Cheese Making Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£43K/yr56K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
77%top-5 click share · 7 brands · 17 sellers

Flapen Score

Cheese Making Kit against its category

The dotted line is the Grocery average. Past it, Cheese Making Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Making Kit 56K times last year and spent an estimated £43K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
3.9%
Market size, estimated
£43Ka year
Peak month
December4.6× the quietest month
Top search term
cheese making kit31K searches a year

02 · Price

A sale here is worth £19.60.

Listings sell for £19.60 on average, from £8.80 to £34.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.60 that is £2K to £5K a year per listing.

Average price
£19.60inside the $15 to $100 sweet spot
Price range
£8.80–£34.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,141 within Hampers & Gourmet Gifts. It carries 1,203 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4,141in Hampers & Gourmet Gifts
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,203per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cheese Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

1%

  • Cheese Monkey40%
  • Sandy Leaf Farm30%
  • The Big Cheese Making Kit19%
  • lakeland4%
  • Lékué4%
  • lomonmen1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cheese Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Cheese Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese making kit31K/yr
  • cheese making kits for adults uk15K/yr
  • cheese making6K/yr
  • cheese maker5K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.15

The packet fell short of half a teaspoon

Smaller than anticipated

Tiny box

Instructions/User Manual/Troubleshooting17%−0.14

Not convinced these instructions are good

Missing instructions

The instructions in the book are messed up

Quality-Overall11%

Unfortunately, this one doesn't make yogurt of the same quality as the old one

Not a good product

Temperature Control10%−0.05

does not give the temperature control or the timer

Poor control of temperature

the temperature control is very poor

Ease Of Use8%−0.07

which makes it difficult to use

Not usefully

Love

Gifting Purpose26%+1.01

Got this as a gift absolutely love it

Great gift

Got this gift for Christmas

Quality-Overall12%

Good quality product

High quality, great gift, for kids and adults to enjoy

Overall a well made good quality yoghurt maker

Ease Of Use9%−0.07

Easy to use

easy to work with

were easy to make

Value For Money8%+1.24

Great value too

Great price

well worth the money

Instructions/User Manual/Troubleshooting7%−0.14

the instructions are clear

it came with good instructions

Excellent product, follow the instrucions and have fun

Return

1.4% Return rate 43% Fixable by listing

Size-Overall33%██▇▄▄▅

The packet fell short of half a teaspoon

Smaller than anticipated

Tiny box

Functionality-Overall12%▁▄▇▇█▅
Temperature Control10%█▁▂▂▄▅

does not give the temperature control or the timer

Poor control of temperature

the temperature control is very poor

Material Quality8%▅▁▃▃▆█

The plastic parts also feel low quality

Heating5%▅█▃▅▅▁

which is 150 degrees f - more than hot enough for the 100 f needed for microbial growth lol

it had got so hot on the way that it detroyed my delicate probiotic cultures

FAQ

Common Cheese Making Kit questions

Answered from the same tracked data.