Is cheese making kit profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (40/100).

How competitive is the cheese making kit niche?

7 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in cheese making kit?

Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.4%.

When does demand for cheese making kit peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the cheese making kit niche?

Listings span £8.80–£34.34; the average listing price is £19.60 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.

cheese making kit

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great£19.60

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great£8.80–£34.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,203.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Market size

Bad£43K

£43K/yr · 56K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cheese making kit is a £43K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cheese making kit market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £59K–£78K; units × avg price
Conversion rate: 3.9%
Avg BSR: #4,141
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Cheese Monkey40%
Sandy Leaf Farm30%
The Big Cheese Making Kit19%
lakeland4%
Lékué4%
lomonmen1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top cheese making kit search terms

cheese making kit31K/yr -12.0%4.2% conv.
cheese making kits for adults uk15K/yr -17.7%5.7% conv.
cheese making6K/yr -23.5%1.3% conv.
cheese maker5K/yr +1.7%0.7% conv.

All search terms

Top cheese making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cheese Making Kit - Make 30 Different Artisan Cheeses

Cheese Monkey£22.654.5★4,739 rev

Cheese Making Kit - Around the World in 20 Cheeses

Cheese Monkey£18.664.4★2,814 rev

The Ultimate Cheese Making Kit - Makes 40 Batches of 10 Different Cheeses Including Mascarpone Cheese | Perfect Cheese Gift Set (with Recipe Book and Ingredients)

The Big Cheese Making Kit£34.344.6★658 rev

Cheese of the World Making Kit - 10 Cheese - Thermometer included - Make your own Mozzarella Halloumi Burrata Paneer Queso Blanco Ricotta Mascarpone Chevre and more

Sandy Leaf Farm£13.834.4★1,033 rev

Sandy Leaf Farm Cheese Making Kit - Homemade DIY Ricotta Burrata Goat Mascarpone and Mozzarella Cheese Making Kits for Beginners w/ Vegetarian Rennet & Cheese Cloth

Sandy Leaf Farm£11.454.3★3,625 rev

Newest

by launch date

Wallace & Gromits Cheeses of The World Cheese Making Kit | Make 11 Homemade Cheeses | DIY Cheese Making Kit with Cheese Mould Herbs Spices & Recipes | Gift for Cheese Lovers

The Big Cheese Making Kit£32.497 rev

1mo ago

Wallace & Gromit Squeaky Moon Cheese Making Kit | Makes Up to 12 Batches | DIY Homemade Cheese Kit | Unique Gift for Cheese Lovers & Foodies

The Big Cheese Making Kit£22.355 rev

1mo ago

Sandy Leaf Farm Cheese Mould Kit Make Cream Cheese Feta Ricotta Paneer & More | DIY Cheese Making Kit with Cheese Mould & Cloth Set | Unique Foodie Gift for Men & Women Perfect Birthday Present

Sandy Leaf Farm£11.2535 rev

8mo ago

ABC Stainless Steel Square Paneer Mould/Maker/Strainer Perfect for Making Homemade Paneer/Cheese/Tofu | Dishwasher Safe

Aayuleubeda Badi Care£9.944 rev

8mo ago

lomonmen Yogurt Strainer Fine Mesh Yogurt Maker Strainer with Lid 1100 ML Cheese Yogurt Maker Reusable Yogurt Filter for Making Thick Greek Yogurt Soybean Milk (White)

lomonmen£8.80468 rev

2y ago

What buyers say about cheese making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose26%

“Got this as a gift absolutely love it”

Quality-Overall12%

“Good quality product”

Ease Of Use9%

“Easy to use”

Value For Money8%

“Great value too”

Instructions/User Manual/Troubleshooting7%

“the instructions are clear”

Ease Of Cleaning5%

“easy to clean”

Size-Overall4%

“they are a fabulous variety of sizes”

Compactness3%

“Nice and compact”

Advertised Vs Actual Product3%

“It worked exactly as described”

Temperature Control3%

“Very useful, reliable yogurt maker with programmable temperature options, for example Kefir”

What buyers complain about

Size-Overall17%

“The packet fell short of half a teaspoon”

Instructions/User Manual/Troubleshooting17%

“Not convinced these instructions are good”

Quality-Overall11%

“Unfortunately, this one doesn't make yogurt of the same quality as the old one”

Temperature Control10%

“does not give the temperature control or the timer”

Ease Of Use8%

“which makes it difficult to use”

Heating7%

“which is 150 degrees f - more than hot enough for the 100 f needed for microbial growth lol”

Advertised Vs Actual Product3%

“the thermometer is useless not as pictured its more like one u”

Measurement/Reading Accuracy3%

“set it at 32c as 38c was to high on testing with a digital thermometer reading to 42c”

Material Quality3%

“The plastic parts also feel low quality”

Value For Money1%

“I think the current retail price is a bit expensive”

Top return reasons

Size-Overall33%

Functionality-Overall12%

Temperature Control10%

Material Quality8%

Heating5%

Value For Money5%

Advertised Vs Actual Product4%

Ease Of Use4%

Instructions/User Manual/Troubleshooting3%

Measurement/Reading Accuracy2%

Common questions

Is cheese making kit profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (40/100).
How competitive is the cheese making kit niche?: 7 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in cheese making kit?: Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.4%.
When does demand for cheese making kit peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the cheese making kit niche?: Listings span £8.80–£34.34; the average listing price is £19.60 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.