Skip to content

Cheese Making Kit

brand-locked demand (top 5 brands take 97% of clicks) — Cheese Making Kit doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 11Growth 18Conversion 49Competition 19Returns 88Price range 76Avg price 87Brand share 7Review moat 57Quality gap 76
This niche Category average

Is Cheese Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheese Making Kit is a £43K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Cheese Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.6% over the last 90 days and 3.9% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr4K
Search volume / yr-13.6%56K
Conversion rate3.9%
Avg price£19.60

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 17
Top-5 product click share77%
Open market3%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews1,203

Top Cheese Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

1%

  • Cheese Monkey40%
  • Sandy Leaf Farm30%
  • The Big Cheese Making Kit19%
  • lakeland4%
  • Lékué4%
  • lomonmen1%
  • Open — no brand owns it (1 brand, 1%)

Cheese Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR3.9%Products13Brands7Top 5 Brands97%OOS Rate0.0%Rating4.3★Reviews1,203Avg BSR#4,141
5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Top Cheese Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cheese making kit31K/yr
  • cheese making kits for adults uk15K/yr
  • cheese making6K/yr
  • cheese maker5K/yr

What reviews say buyers love and hate about Cheese Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gifting Purpose26%

Got this as a gift absolutely love it

Quality-Overall12%

Good quality product

Ease Of Use9%

Easy to use

Value For Money8%

Great value too

Instructions/User Manual/Troubleshooting7%

the instructions are clear

What buyers complain about

79% of reviews
Size-Overall17%

The packet fell short of half a teaspoon

Instructions/User Manual/Troubleshooting17%

Not convinced these instructions are good

Quality-Overall11%

Unfortunately, this one doesn't make yogurt of the same quality as the old one

Temperature Control10%

does not give the temperature control or the timer

Ease Of Use8%

which makes it difficult to use

Cheese Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Functionality-Overall
12%
3Temperature Control
10%
4Material Quality
8%
5Heating
5%

Common Cheese Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheese Making Kit 40/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -13.6% over the last 90 days.
Search demand for Cheese Making Kit on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.6× the quietest.