Skip to content

Cheese Making Kit

Fail

The top 5 brands take 97% of clicks, so Cheese Making Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£43K/yr56K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
77%top-5 click share · 7 brands · 17 sellers

Flapen Score

Cheese Making Kit against its category

The dotted line is the Grocery average. Past it, Cheese Making Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Making Kit 56K times last year and spent an estimated £43K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
3.9%
Market size, estimated
£43Ka year
Peak month
December4.6× the quietest month
Top search term
cheese making kit31K searches a year

02 · Price

A sale here is worth £19.60.

Listings sell for £19.60 on average, from £8.80 to £34.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.60 that is £2K to £5K a year per listing.

Average price
£19.60inside the $15 to $100 sweet spot
Price range
£8.80–£34.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,141 within Hampers & Gourmet Gifts. It carries 1,203 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4,141in Hampers & Gourmet Gifts
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,203per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cheese Making Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

17

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

1%

  • Cheese Monkey40%
  • Sandy Leaf Farm30%
  • The Big Cheese Making Kit19%
  • lakeland4%
  • Lékué4%
  • lomonmen1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cheese Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Cheese Making Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheese making kit31K/yr
  • cheese making kits for adults uk15K/yr
  • cheese making6K/yr
  • cheese maker5K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Making Kit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
17%of negative reviews mention “Size-Overall”
1.4%of orders come back
“The packet fell short of half a teaspoon”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cheese Making Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data