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Cheese Hamper

Pass

Cheese Hamper scores 65 out of 100, a Pass. Shoppers spend $831K a year here, search demand grew +16.7% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£831K/yr813K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
44%top-5 click share · 14 brands · 15 sellers

Flapen Score

Cheese Hamper against its category

The dotted line is the Grocery average. Past it, Cheese Hamper is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Hamper 813K times last year and spent an estimated £831K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 813K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £831K a year.

Searches, last 12 months
813K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
4.2%
Market size, estimated
£831Ka year
Peak month
December19.9× the quietest month
Top search term
cheese hamper338K searches a year

02 · Price

A sale here is worth £24.52.

Listings sell for £24.52 on average, from £10.96 to £49.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £24.52 that is £12K to £18K a year per listing.

Average price
£24.52inside the $15 to $100 sweet spot
Price range
£10.96–£49.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #28 within Fresh & Chilled. It carries 321 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
38%
Out of stock, average day
21.1%
Average rank
#28in Fresh & Chilled
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cheese Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£83K£125K£166K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

14%

  • Snowdonia Cheese Company25%
  • The Cheese Wedge Co.20%
  • House of Gifts15%
  • Burmont's Speciality Gifts11%
  • Topline9%
  • GOOFIIE.6%
  • Open — no brand owns it (8 brands, 14%)

Demand

Cheese Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.9×

Search terms

Top Cheese Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese hamper338K/yr
  • cheese gift set83K/yr
  • snowdonia cheese company64K/yr
  • cheese hampers for men gift12K/yr
  • cheese gifts44K/yr
  • cheese gift30K/yr
  • cheese hamper gift set64K/yr
  • snowdonia cheese32K/yr
  • cheese gifts for men13K/yr
  • cheese and crackers gift set19K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%

Quite pricey

expensive

Overpriced

Size-Overall11%−0.04

small surface area

Very small

The dip bowls are quite small

Storage Temperature11%−0.09

But when I came the wax has melted a bit. must of been somewhere warm

that had cracked so the cheese had melted

ghastly heat they started to melt in the hamper

Quality-Overall7%+0.50

Some of cheeses not very good quality

quality control wasnt good

Poor quality

Taste-Overall4%+1.60

did not taste like this

The taste is not nice with the main taste being wax

Love

Gifting Purpose32%+2.02

A tasty gift

Ideal gift

Amazing gift

Taste-Overall26%+1.60

Really tasty

Good selection of flavours

Great present and taste really nice

Quality-Overall16%+0.50

Excellent Product

good quality set

Great quality perfect present

Value For Money9%

Excellent value

Good value

Excellent value for money

Flavor5%+0.30

Great flavours

have an intense flavour

Some really unique flavours

FAQ

Common Cheese Hamper questions

Answered from the same tracked data.