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Cheese Board

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -11.7% this quarter, so Cheese Board is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£321K/yr945K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
30%top-5 click share · 45 brands · 93 sellers

Flapen Score

Cheese Board against its category

The dotted line is the Grocery average. Past it, Cheese Board is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Board 945K times last year and spent an estimated £321K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.

Searches, last 12 months
945K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.9%
Market size, estimated
£321Ka year
Peak month
December12.9× the quietest month
Top search term
cheese board408K searches a year

02 · Price

A sale here is worth £17.61.

Listings sell for £17.61 on average, from £2.01 to £47.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £17.61 that is £2K to £4K a year per listing.

Average price
£17.61inside the $15 to $100 sweet spot
Price range
£2.01–£47.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #176 within Hampers & Gourmet Gifts. It carries 453 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
17.4%
Average rank
#176in Hampers & Gourmet Gifts
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
453per listing
Listings tracked
67

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cheese Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

93

Est. top-5 brand share

40%

Top 20: 81%

Est. top-5 click share

30%

Top 20: 66%

Open market

55%

  • Hossejoy12%
  • Topline8%
  • CUQOO7%
  • EVERRISE7%
  • Giggi6%
  • YES4QUALITY5%

Demand

Cheese Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Cheese Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheese board408K/yr
  • charcuterie boards153K/yr
  • cheese board and knife set102K/yr
  • charcuterie board48K/yr
  • grazing board31K/yr
  • cheese board gift set53K/yr
  • cheeseboard24K/yr
  • cheese boards19K/yr
  • cheese platter11K/yr
  • cheeseboard and knife set16K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Board

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.6%of orders come back
“bit small for pots / jars”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cheese Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data