cheese board
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£17.61avg listing price — sweet spot $15–$100
Review moat
Great453.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.01–£47.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£321K£321K/yr · 945K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cheese board is a £321K/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cheese board market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £352K–£440K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 81%
- Out of stock
- 17.4%
- Avg brand age
- 33 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
93
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
30%
Top 20: 66%
Open market
55%
- Hossejoy12%
- Topline8%
- CUQOO7%
- EVERRISE7%
- Giggi6%
- YES4QUALITY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.9×
Top cheese board search terms
- cheese board408K/yr
- charcuterie boards153K/yr
- cheese board and knife set102K/yr
- charcuterie board48K/yr
- grazing board31K/yr
- cheese board gift set53K/yr
- cheeseboard24K/yr
- cheese boards19K/yr
- cheese platter11K/yr
- cheeseboard and knife set16K/yr
Top cheese board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Everrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
EVERRISE£13.815.0★4 rev
CUQOO Bamboo Cheese Board Set with 3 Knives & Fork Wooden Charcuterie Board Cheeseboard Gift Set for Serving Grazing Cheese Boards & Knives Cheese Platter for Cheese Lovers
CUQOO£9.674.6★468 rev
Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
Topline£22.394.6★53 rev
Giggi Bamboo Cheese Board Gift set | Cheese Board with 4 Piece Cheese knives | Charcuterie Board | Cheese board and knife set for Birthday Gifts Parties Perfect Cheese board set
Giggi£13.364.7★1,011 rev
Bamboo Cheese Board Set Charcuterie Platter Serving Meat Board Including 4 Stainless Steel Knife and Serving Utensils for Christmas Wedding Birthday Anniversary
Hossejoy£13.904.7★943 rev
Newest
by launch dateCheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
Topline£22.3953 rev
LATERN Bamboo Cheese Board Set 35CM x 27CM Wooden Charcuterie Tray Cheese Platter with 4Pcs Cheese Knives Idea Gift Set for Christmas Weddings Housewarming Thanksgiving Party
LATERN£10.2717 rev
Vurlexat Bamboo Cheese Board Organic Wood Serving Tray with 4 Knives & 2 Dipping Dishes Set Openable Charcuterie Board Cheese Serving Platter with 7 Compartments for Gourmets Mothers & Housewarming
Vurlexat£22.7315 rev
Everrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
EVERRISE£13.814 rev
Bamboo Cheese Board and Knife Set - 100% Natural Wood Serving Tray Charcuterie Board Perfect Choice for Gourmets Birthday Presents Wedding Gift Set Mothers & Housewarming Wooden Chopping Board Set
Durawe Company£13.9559 rev
Trending
90-day click momentum
SpaceAid Charcuterie Board with Clear Lid Portable Travel Cheese Cutting Boards for Picnic Accessories Bamboo Serving Tray with Lids House Warming Gifts Black Handles 8 Compartments
SpaceAid£18.824.7★
Everrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
EVERRISE£13.815.0★
Acacia Wooden Serving Tray - Wooden Charcuterie Board - Rectangle Wood Platter for Serving Food Fruit & Cheese Board 35cmx18cm Wood Dessert Trays (1)
YUANQIAN£7.764.3★
Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
Topline£22.394.6★
Cheese Board Charcuterie Boards Premium Gift Set - 23 Pieces Bamboo - Large Size Plus Fruit Tray with Utensil Drawer Knives Forks Wine Opener for Birthday Present Housewarming Wedding Shower
YES4QUALITY£36.174.6★
What buyers say about cheese board
What buyers praise and complain about, mined from review topics.What buyers love
“good quality set”
“Birthday gift”
“crackers was excellent”
“Good price”
“The board is a great size”
“The board is well designed”
“Just what I wanted”
“clean as any bamboo chopping board I've used”
“certainly very sturdy”
“Nice flavours”
What buyers complain about
“bit small for pots / jars”
“Different from the product photos”
“broken like the first”
“It looked expensive”
“The board was no where near the quality it looked in the picture”
“it came with lots of small pieces of wood coming out of the board even after washing”
“unless the smell goes”
“could be a bit thicker”
“One of the knives was rusted”
“So disappointed, all the so called extras were rock solid, couldn't chew the biscuit the meat was hard seemed old”
Top return reasons
Common questions
- Is cheese board profitable to sell on Amazon United Kingdom?
- The niche generates £321K/yr across 67 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the cheese board niche?
- 45 brands and 93 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in cheese board?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 0.6%.
- When does demand for cheese board peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.9× the quietest.
- What does it cost to enter the cheese board niche?
- Listings span £2.01–£47.93; the average listing price is £17.61 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.