Cheese Board
MaybeReturns run at only 0.6% of orders. But demand is soft, at -11.7% this quarter, so Cheese Board is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £321K/yr945K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 30%top-5 click share · 45 brands · 93 sellers
Flapen Score
Cheese Board against its category
The dotted line is the Grocery average. Past it, Cheese Board is stronger. Inside it, weaker.
Market
The Cheese Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheese Board 945K times last year and spent an estimated £321K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.
- Searches, last 12 months
- 945K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £321Ka year
- Peak month
- December12.9× the quietest month
- Top search term
- cheese board408K searches a year
02 · Price
A sale here is worth £17.61.
Listings sell for £17.61 on average, from £2.01 to £47.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £17.61 that is £2K to £4K a year per listing.
- Average price
- £17.61inside the $15 to $100 sweet spot
- Price range
- £2.01–£47.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #176 within Hampers & Gourmet Gifts. It carries 453 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 93%
- Out of stock, average day
- 17.4%
- Average rank
- #176in Hampers & Gourmet Gifts
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 453per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 3 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Cheese Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Everrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
- Price
- £13.81
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

CUQOO Bamboo Cheese Board Set with 3 Knives & Fork Wooden Charcuterie Board Cheeseboard Gift Set for Serving Grazing Cheese Boards & Knives Cheese Platter for Cheese Lovers
- Price
- £9.67
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 5y ago

Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
- Price
- £22.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago

Giggi Bamboo Cheese Board Gift set | Cheese Board with 4 Piece Cheese knives | Charcuterie Board | Cheese board and knife set for Birthday Gifts Parties Perfect Cheese board set
- Price
- £13.36
- Rating
- 4.7/5
- Reviews
- 1,011
- Age
- 5y ago

Bamboo Cheese Board Set Charcuterie Platter Serving Meat Board Including 4 Stainless Steel Knife and Serving Utensils for Christmas Wedding Birthday Anniversary
- Price
- £13.90
- Rating
- 4.7/5
- Reviews
- 943
- Age
- 7y ago
Trending
90-day click momentum
SpaceAid Charcuterie Board with Clear Lid Portable Travel Cheese Cutting Boards for Picnic Accessories Bamboo Serving Tray with Lids House Warming Gifts Black Handles 8 Compartments
- Price
- £18.82
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago

Everrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
- Price
- £13.81
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Acacia Wooden Serving Tray - Wooden Charcuterie Board - Rectangle Wood Platter for Serving Food Fruit & Cheese Board 35cmx18cm Wood Dessert Trays (1)
- Price
- £7.76
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
- Price
- £22.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago

Cheese Board Charcuterie Boards Premium Gift Set - 23 Pieces Bamboo - Large Size Plus Fruit Tray with Utensil Drawer Knives Forks Wine Opener for Birthday Present Housewarming Wedding Shower
- Price
- £36.17
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 2y ago
Newest
by launch date
Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
- Price
- £22.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago

LATERN Bamboo Cheese Board Set 35CM x 27CM Wooden Charcuterie Tray Cheese Platter with 4Pcs Cheese Knives Idea Gift Set for Christmas Weddings Housewarming Thanksgiving Party
- Price
- £10.27
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Vurlexat Bamboo Cheese Board Organic Wood Serving Tray with 4 Knives & 2 Dipping Dishes Set Openable Charcuterie Board Cheese Serving Platter with 7 Compartments for Gourmets Mothers & Housewarming
- Price
- £22.73
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Everrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
- Price
- £13.81
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Bamboo Cheese Board and Knife Set - 100% Natural Wood Serving Tray Charcuterie Board Perfect Choice for Gourmets Birthday Presents Wedding Gift Set Mothers & Housewarming Wooden Chopping Board Set
- Price
- £13.95
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
93
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
30%
Top 20: 66%
Open market
55%
- Hossejoy12%
- Topline8%
- CUQOO7%
- EVERRISE7%
- Giggi6%
- YES4QUALITY5%
Demand
Cheese Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.9×
Search terms
Top Cheese Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese board408K/yr
- charcuterie boards153K/yr
- cheese board and knife set102K/yr
- charcuterie board48K/yr
- grazing board31K/yr
- cheese board gift set53K/yr
- cheeseboard24K/yr
- cheese boards19K/yr
- cheese platter11K/yr
- cheeseboard and knife set16K/yr
Reviews and returns
What reviews say buyers love and hate about Cheese Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bit small for pots / jars
a little larger than expected
Very small
Different from the product photos
False advertising
Misleading advert
broken like the first
now broken in less than a month again
Not durable
It looked expensive
Imo wildly overpriced
Not worth the high price by far
The board was no where near the quality it looked in the picture
not as good as it sounds
Poor quality
Love
good quality set
Amazing quality
Great product best choice
Birthday gift
Ideal gift
Amazing gift
crackers was excellent
Really tasty
Great present and taste really nice
Good price
Excellent value
Excellent value for money
The board is a great size
Everything fits perfectly, making it both practical and visually pleasing
The lid fits snugly
Return
0.6% Return rate 70% Fixable by listing
bit small for pots / jars
a little larger than expected
Very small
The board was no where near the quality it looked in the picture
not as good as it sounds
Poor quality
Different from the product photos
False advertising
Misleading advert
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheese Board questions
Answered from the same tracked data.









