Skip to content

Cheese Board

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -11.7% this quarter, so Cheese Board is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£321K/yr945K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
30%top-5 click share · 45 brands · 93 sellers

Flapen Score

Cheese Board against its category

The dotted line is the Grocery average. Past it, Cheese Board is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Board 945K times last year and spent an estimated £321K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £321K a year.

Searches, last 12 months
945K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.9%
Market size, estimated
£321Ka year
Peak month
December12.9× the quietest month
Top search term
cheese board408K searches a year

02 · Price

A sale here is worth £17.61.

Listings sell for £17.61 on average, from £2.01 to £47.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £17.61 that is £2K to £4K a year per listing.

Average price
£17.61inside the $15 to $100 sweet spot
Price range
£2.01–£47.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #176 within Hampers & Gourmet Gifts. It carries 453 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
17.4%
Average rank
#176in Hampers & Gourmet Gifts
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
453per listing
Listings tracked
67

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cheese Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

93

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

30%

Top 20: 66%

Open market

55%

  • Hossejoy12%
  • Topline8%
  • CUQOO7%
  • EVERRISE7%
  • Giggi6%
  • YES4QUALITY5%

Demand

Cheese Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Cheese Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese board408K/yr
  • charcuterie boards153K/yr
  • cheese board and knife set102K/yr
  • charcuterie board48K/yr
  • grazing board31K/yr
  • cheese board gift set53K/yr
  • cheeseboard24K/yr
  • cheese boards19K/yr
  • cheese platter11K/yr
  • cheeseboard and knife set16K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.05

bit small for pots / jars

a little larger than expected

Very small

Advertised Vs Actual Product11%−0.07

Different from the product photos

False advertising

Misleading advert

Durability9%−0.07

broken like the first

now broken in less than a month again

Not durable

Value For Money8%+0.16

It looked expensive

Imo wildly overpriced

Not worth the high price by far

Quality-Overall5%+2.27

The board was no where near the quality it looked in the picture

not as good as it sounds

Poor quality

Love

Quality-Overall30%+2.27

good quality set

Amazing quality

Great product best choice

Gifting Purpose17%+1.03

Birthday gift

Ideal gift

Amazing gift

Taste-Overall10%+0.78

crackers was excellent

Really tasty

Great present and taste really nice

Value For Money10%+0.16

Good price

Excellent value

Excellent value for money

Size-Overall7%−0.05

The board is a great size

Everything fits perfectly, making it both practical and visually pleasing

The lid fits snugly

Return

0.6% Return rate 70% Fixable by listing

Size-Overall48%█▇▅▇▆▇

bit small for pots / jars

a little larger than expected

Very small

Quality-Overall7%▃█▆▆▇▅

The board was no where near the quality it looked in the picture

not as good as it sounds

Poor quality

Advertised Vs Actual Product5%▂▄▅▄█▆

Different from the product photos

False advertising

Misleading advert

Color4%█▅▄▄▅▁
Weight Heavy4%▅▁▆▃█▂

FAQ

Common Cheese Board questions

Answered from the same tracked data.