Cheerios
FailThe top 5 brands take 100% of clicks, so Cheerios is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £71K/yr89K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 58 sellers
Flapen Score
Cheerios against its category
The dotted line is the Grocery average. Past it, Cheerios is stronger. Inside it, weaker.
Market
The Cheerios market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheerios 89K times last year and spent an estimated £71K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 20.5% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 20.5%
- Market size, estimated
- £71Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- cheerios72K searches a year
02 · Price
A sale here is worth £3.93.
Listings sell for £3.93 on average, from £0.84 to £8.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £3.93 that is £6K to £8K a year per listing.
- Average price
- £3.93under the $15 to $100 sweet spot
- Price range
- £0.84–£8.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 325 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1in Breakfast Cereal
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 325per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Cheerios products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nestlé Cereals - Cheerios Breakfast Cereal - Multigrain Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 800g
- Price
- £3.95
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 3y ago

Nestlé Cereals - Cheerios Breakfast Cereal - Multigrain Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 500g
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

Nestlé Cereals- Cheerios Breakfast Cereal - Honey Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 515g
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Nestlé Cereals - Cheerios Breakfast Cereal - Honey Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 370g
- Price
- £2.98
- Rating
- 4.6/5
- Reviews
- 724
- Age
- 5y ago

Nestlé Cereals - Cheerios Breakfast Cereal - Multigrain Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 390g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 5y ago
Trending
estimated 90-day click momentum
Nestlé Cereals- Cheerios Breakfast Cereal - Honey Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 515g
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
- Price
- £0.84
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 5y ago

Nestlé Cereals - Cheerios Breakfast Cereal - Very Berry Hoops Made with Oats Wheat and Barley - High Fibre No Added Sugar - 435G
- Price
- £3.19
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago

Cheerios Original Cereal 340g by General Mills
- Price
- £8.77
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 11y ago

Nestlé Cereals - Cheerios Breakfast Cereal - Multigrain Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 800g
- Price
- £3.95
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 3y ago
Newest
by launch date
Nestlé Cereals - Cheerios Breakfast Cereal - Very Berry Hoops Made with Oats Wheat and Barley - High Fibre No Added Sugar - 435G
- Price
- £3.19
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 8mo ago

Nestlé Cereals - Cheerios Breakfast Cereal - Multigrain Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 500g
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

Nestlé Cereals- Cheerios Breakfast Cereal - Honey Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 515g
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Nestlé Cereals - Cheerios Breakfast Cereal - Multigrain Hoops Made With Oats Wheat and Barley - High Fibre No Added Sugar - 800g
- Price
- £3.95
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 3y ago

Nestlé Cereals - Honey Cheerios Breakfast Cereal & Milk Bar - High Fibre 5 Vitamins & Calcium - 6 x 25g Bar Multipack
- Price
- £0.84
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
58
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Cheerios41%
- Nestle Cheerios30%
- Nestlé23%
- General Mills4%
- Kellogg's2%
Demand
Cheerios search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews and returns
What reviews say buyers love and hate about Cheerios
We read the reviews and the return reasons for every product selling here.
“a bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheerios questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









