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Cheerios

Fail

The top 5 brands take 100% of clicks, so Cheerios is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£71K/yr89K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
81%top-5 click share · 5 brands · 58 sellers

Flapen Score

Cheerios against its category

The dotted line is the Grocery average. Past it, Cheerios is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheerios market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheerios 89K times last year and spent an estimated £71K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
20.5%
Market size, estimated
£71Ka year
Peak month
March1.3× the quietest month
Top search term
cheerios72K searches a year

02 · Price

A sale here is worth £3.93.

Listings sell for £3.93 on average, from £0.84 to £8.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £3.93 that is £6K to £8K a year per listing.

Average price
£3.93under the $15 to $100 sweet spot
Price range
£0.84–£8.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 325 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Breakfast Cereal
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cheerios products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

58

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Cheerios41%
  • Nestle Cheerios30%
  • Nestlé23%
  • General Mills4%
  • Kellogg's2%

Demand

Cheerios search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Cheerios

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
35%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a bit pricey”
A buyer, on “Value For Money”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Cheerios questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data