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Cheerios

Fail

The top 5 brands take 100% of clicks, so Cheerios is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£71K/yr89K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
81%top-5 click share · 5 brands · 58 sellers

Flapen Score

Cheerios against its category

The dotted line is the Grocery average. Past it, Cheerios is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheerios market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheerios 89K times last year and spent an estimated £71K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
20.5%
Market size, estimated
£71Ka year
Peak month
March1.3× the quietest month
Top search term
cheerios72K searches a year

02 · Price

A sale here is worth £3.93.

Listings sell for £3.93 on average, from £0.84 to £8.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £3.93 that is £6K to £8K a year per listing.

Average price
£3.93under the $15 to $100 sweet spot
Price range
£0.84–£8.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Breakfast Cereal. It carries 325 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Breakfast Cereal
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cheerios products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Cheerios41%
  • Nestle Cheerios30%
  • Nestlé23%
  • General Mills4%
  • Kellogg's2%

Demand

Cheerios search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Cheerios

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money35%−0.03

a bit pricey

Expensive

expensive

Taste-Overall15%+2.36

Tasteless

Weird taste

I imagine hamster cage shavings taste like this

Stale/Rotten/Spoiled12%−0.10

Vile

To wheaty

Quality-Overall8%−0.03

Okay for a change not the best ive had

Hard Feel8%−0.07

Its a hard pass from me

Love

Taste-Overall34%+2.36

Tastes of home

Nice little snack

taste great

Sweetness14%−0.05

Nice sweet fix

very sweet

the original, American, unsweetened Cheerios, so much better than the sugary kind

Value For Money13%−0.03

Very nice very reasonable price

I got this at a good price

Good value for money

Nutritional Content6%+0.72

its great i can buy on Amazon for gluten free

Good cereal for diabetics

Very nice, healthy option

Ease Of Use6%+0.72

Handy on the go

so handy that Amazon had them

Handy to have when no time for breakfast

FAQ

Common Cheerios questions

Answered from the same tracked data.