Is chardonnay profitable to sell on Amazon United Kingdom?

The niche generates £259K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (65/100).

How competitive is the chardonnay niche?

17 brands and 46 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in chardonnay?

Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.

When does demand for chardonnay peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the chardonnay niche?

Listings span £4.40–£50.07; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

chardonnay

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great163.64

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.40–£50.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.95

avg listing price — sweet spot $15–$100

Market size

Okay£259K

£259K/yr · 143K searches

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chardonnay is a £259K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

chardonnay market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: £389K–£518K; units × avg price
Conversion rate: 14.0%
Avg BSR: #286
Page quality: 0%
Prime: 97%
Sponsored: 30%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

30%

Yellow Tail20%
McGuigan15%
Hardys11%
by Amazon11%
Wolf Blass6%
Lindemans6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top chardonnay search terms

chardonnay73K/yr -2.0%13.0% conv.
yellow tail14K/yr -2.6%8.9% conv.
chardonnay wine23K/yr -39.9%7.9% conv.
yellow tail chardonnay10K/yr +29.6%10.1% conv.
white wine chardonnay7K/yr -16.1%7.5% conv.
chardonnay white wine5K/yr +2.1%6.4% conv.
yellow tail wine10K/yr -48.6%2.0% conv.

All search terms

Top chardonnay products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yellow Tail Chardonnay Wine 750 ml

Yellow Tail£7.634.0★11 rev

McGuigan Black Label Chardonnay 75 cl (Case of 6)

McGuigan£26.504.4★427 rev

by Amazon Australian Chardonnay White Wine 75cl

by Amazon£5.604.2★204 rev

Lindemans Chardonnay White Wine 75cl

Lindemans£5.734.4★287 rev

Jam Shed Chardonnay White Wine | 75cl | Rich Toasty and Buttery

Jam Shed£5.844.4★141 rev

Newest

by launch date

Yellow Tail wine | Australian | 75cl | Smooth White Wine | 13.0% ABV (Case of 6 bottles Chardonnay)

Drayman Direct£50.0712 rev

1y ago

Morrisons Chardonnay 2.25L

Morrisons£15.7740 rev

2y ago

Morrisons Chardonnay White Wine 750ml

M MID-TIER£5.3527 rev

2y ago

Hardys Stamp Chardonnay 750ml

Hardys£6.834 rev

3y ago

by Amazon Australian Chardonnay White Wine 75cl

by Amazon£5.60204 rev

3y ago

What buyers say about chardonnay

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“Value for money”

Alcohol Flavor30%

“A good wine”

Taste-Overall16%

“The tast is fantastic”

Freshness6%

“Refreshingly different”

Quality-Overall3%

“a quality item”

Flavor2%

“I love Chardonnay”

What buyers complain about

Taste-Overall39%

“it doesn't taste anything like chardonnay”

Value For Money22%

“cost”

Quality-Overall11%

“Horrible quality and expensive when unable to drink any of it”

Sweetness11%

“Smooth on the pallet, not sweet”

Sour6%

“sour”

Common questions

Is chardonnay profitable to sell on Amazon United Kingdom?: The niche generates £259K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (65/100).
How competitive is the chardonnay niche?: 17 brands and 46 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in chardonnay?: Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
When does demand for chardonnay peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the chardonnay niche?: Listings span £4.40–£50.07; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.