How competitive is the Chardonnay niche on Amazon United Kingdom?

17 brands and 46 sellers compete in Chardonnay on Amazon United Kingdom. The top 5 Chardonnay products take 41% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Chardonnay?

Chardonnay buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Chardonnay niche?

Chardonnay sells for £12.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.40–£50.07. The average incumbent carries 164 reviews — the moat a new listing must climb.

Chardonnay

Chardonnay shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chardonnay profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chardonnay is a £259K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.

Chardonnay: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.4% over the last 90 days and 14.0% of searches end in a purchase.

£259K

revenue / yr

Units sold / yr40K

Search volume / yr-8.4%143K

Conversion rate14.0%

Avg price£12.95

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers17 · 46

Top-5 product click share41%

Open market36%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Top Chardonnay products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yellow Tail Chardonnay Wine 750 ml

Price: £7.63
Rating: 4.0/5
Reviews: 11
Age: 10y ago

McGuigan Black Label Chardonnay 75 cl (Case of 6)

Price: £26.50
Rating: 4.4/5
Reviews: 427
Age: 12y ago

by Amazon Australian Chardonnay White Wine 75cl

Price: £5.60
Rating: 4.2/5
Reviews: 204
Age: 3y ago

Lindemans Chardonnay White Wine 75cl

Price: £5.73
Rating: 4.4/5
Reviews: 287
Age: 10y ago

Jam Shed Chardonnay White Wine | 75cl | Rich Toasty and Buttery

Price: £5.84
Rating: 4.4/5
Reviews: 141
Age: 5y ago

Newest

by launch date

Yellow Tail wine | Australian | 75cl | Smooth White Wine | 13.0% ABV (Case of 6 bottles Chardonnay)

Price: £50.07
Rating: 3.9/5
Reviews: 12
Age: 1y ago

Morrisons Chardonnay 2.25L

Price: £15.77
Rating: 4.4/5
Reviews: 40
Age: 2y ago

Morrisons Chardonnay White Wine 750ml

Price: £5.35
Rating: 4.4/5
Reviews: 27
Age: 2y ago

Hardys Stamp Chardonnay 750ml

Price: £6.83
Rating: 4.7/5
Reviews: 4
Age: 3y ago

by Amazon Australian Chardonnay White Wine 75cl

Price: £5.60
Rating: 4.2/5
Reviews: 204
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

30%

Yellow Tail20%
McGuigan15%
Hardys11%
by Amazon11%
Wolf Blass6%
Lindemans6%

Chardonnay demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume143KCVR14.0%Products33Brands17Top 5 Brands64%OOS Rate0.0%Rating4.4★Reviews164Avg BSR#286

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Chardonnay search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chardonnay73K/yr -2.0%13.0% conv.
yellow tail14K/yr -2.6%8.9% conv.
chardonnay wine23K/yr -39.9%7.9% conv.
yellow tail chardonnay10K/yr +29.6%10.1% conv.
white wine chardonnay7K/yr -16.1%7.5% conv.
chardonnay white wine5K/yr +2.1%6.4% conv.
yellow tail wine10K/yr -48.6%2.0% conv.

What reviews say buyers love and hate about Chardonnay

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money37%

“Value for money”

Alcohol Flavor30%

“A good wine”

Taste-Overall16%

“The tast is fantastic”

Freshness6%

“Refreshingly different”

Quality-Overall3%

“a quality item”

What buyers complain about

89% of reviews

Taste-Overall39%

“it doesn't taste anything like chardonnay”

Value For Money22%

“cost”

Quality-Overall11%

“Horrible quality and expensive when unable to drink any of it”

Sweetness11%

“Smooth on the pallet, not sweet”

Sour6%

“sour”

Common Chardonnay questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chardonnay 65/100 on Amazon United Kingdom — Worth a look. The niche generates £259K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.