Charcuterie
MaybeBuyers convert on 19.5% of searches. But products sell for $3.33 on average, outside the sweet spot, so Charcuterie is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £229K/yr353K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 12 sellers
Flapen Score
Charcuterie against its category
The dotted line is the Grocery average. Past it, Charcuterie is stronger. Inside it, weaker.
Market
The Charcuterie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charcuterie 353K times last year and spent an estimated £229K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Oct–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
19.5% of searches ended in a purchase last week.
Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.
- Searches, last 12 months
- 353K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 19.5%
- Market size, estimated
- £229Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- deli146K searches a year
02 · Price
A sale here is worth £3.33.
Listings sell for £3.33 on average, from £0.96 to £29.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £3.33 that is £4K to £5K a year per listing.
- Average price
- £3.33under the $15 to $100 sweet spot
- Price range
- £0.96–£29.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 327 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 98%
- Out of stock, average day
- 1.1%
- Average rank
- #3in Fresh & Chilled
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 327per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 12 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Charcuterie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons German Salami 140g
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 12mo ago

Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago

by Amazon Italian Salami Milano 100g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 6y ago

Morrisons German Salami and Cheese Selection 120g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 2y ago
Trending
90-day click momentum
Morrisons The Deli On Market Street Roast Chicken Slices 100g
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 717
- Age
- 3y ago

Deli Speciale Italian Style Salami 50g
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Morrisons The Best Coleslaw 500g
- Price
- £2.38
- Rating
- 4.5/5
- Reviews
- 1,239
- Age
- 9y ago

Morrisons German Salami and Cheese Selection 120g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 2y ago

Morrisons Market Street Deli Mini Cantonese Satay Skewers 12 Pack
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 12mo ago
Newest
by launch date
Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

Wurstwaren Peppered Salami 120g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 10mo ago

Morrisons German Black Peppered Salami 140g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago

Morrisons German Salami 140g
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 12mo ago

Montorsi Milano Salami 120g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
12
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 81%
Open market
3%
- Morrisons66%
- by Amazon10%
- Montorsi10%
- M MID-TIER8%
- Golfera2%
- Wurstwaren1%
- Open — no brand owns it (3 brands, 3%)
Demand
Charcuterie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Charcuterie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deli146K/yr
- salami151K/yr
- charcuterie29K/yr
- cured meat16K/yr
- german salami5K/yr
- the deli3K/yr
- italian meat3K/yr
Reviews and returns
What reviews say buyers love and hate about Charcuterie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not to my taste
And the taste was putrid
Non of it tastes that fresh
To expensive
overpriced to us
Not worth the high price by far
avarage quality cheap
Awful
not as good as it sounds
Not sun dried it's semi dried
were so dry
Wet and not very nice was off the following day
Sadly not thick and tasteless
not thickly sliced
The slices are very thin
Love
A truly delicious treat
It tasted lovely
Excellent taste
Good quality
Great quality snacks
Quality was nice taste very nice too had a nice kick of spice
Great flavour
Good flavour snack friendly
Lovely tangy flavour
well received as a present
Nice gift
Birthday gift
Taste and freshness
Lovely fresh and good quality chicken
fresh no cons
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcuterie questions
Answered from the same tracked data.









