Skip to content

Champagne Truffles

Fail

Demand is soft, at -43.7% this quarter, so Champagne Truffles is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£124K/yr171K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
42%top-5 click share · 6 brands · 21 sellers

Flapen Score

Champagne Truffles against its category

The dotted line is the Grocery average. Past it, Champagne Truffles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Champagne Truffles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Champagne Truffles 171K times last year and spent an estimated £124K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
4.8%
Market size, estimated
£124Ka year
Peak month
December7.6× the quietest month
Top search term
charbonnel et walker43K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £4.28 to £37.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.29 that is £4K to £8K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£4.28–£37.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #473 within Chocolate Candy. It carries 202 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
97%
Out of stock, average day
13.0%
Average rank
#473in Chocolate Candy
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
202per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Champagne Truffles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

0%

  • Charbonnel et Walker64%
  • Holdsworth Handmade English chocolates27%
  • Hotel Chocolat3%
  • Willie's Cacao2%
  • Mayfair Chocolatier2%
  • Morrisons2%

Demand

Champagne Truffles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Champagne Truffles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charbonnel et walker43K/yr
  • champagne truffles56K/yr
  • charbonnel et walker chocolates37K/yr
  • marc de champagne truffles9K/yr
  • pink champagne truffles8K/yr
  • champagne chocolates6K/yr
  • charbonnel et walker truffles5K/yr
  • champagne truffles charbonnel and walker3K/yr
  • charbonnel3K/yr

Reviews and returns

What reviews say buyers love and hate about Champagne Truffles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.03

Expensive

Overpriced

Too expensive

Size-Overall19%−0.29

Very small

Tiny box

I must admit that the box was much smaller than I was expecting

Taste-Overall10%+1.24

could hardly taste the pistachio in this

A little disappointed in these chocolates not with the taste as I cant comment on that as they are a gift

Horrible cheap taste wont be buying again

Advertised Vs Actual Product5%−0.07

Misleading

my fault for buying fell for the misleading advertisement

Pics very misleading for a tiny pack of truffles

Storage Temperature2%−0.01

chocolate had melted

The chocolate had melted off of the truffles

Love

Taste-Overall30%+1.24

Exceptional Taste

Lovely chocolates

Importantly, the chocolates are absolutely delicious

Gifting Purpose18%+2.16

also great as part of a gift box for someone special

Lovely Gift

Ideal for gift

Quality-Overall7%+0.61

High quality

Very good quality chocolates

The quality of the chocolate is smooth and creamy

Sweetness6%+0.20

Lovely chocolates

The journey begins with a delicate dusting of fine icing sugar that provides an immediate, soft sweetness

Delicious and not too sweet

Value For Money5%−0.03

excellent value

Good value for the price

Worth the money

FAQ

Common Champagne Truffles questions

Answered from the same tracked data.