How competitive is the Chamomile niche on Amazon United Kingdom?

15 brands and 29 sellers compete in Chamomile on Amazon United Kingdom. The top 5 Chamomile products take 69% of clicks and its top 5 brands hold 76% of demand.

What does it cost to enter the Chamomile niche?

Chamomile sells for £6.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.88–£12.91. The average incumbent carries 634 reviews — the moat a new listing must climb.

Chamomile

prices mostly outside the sweet spot ($1.88–$12.91) — Chamomile doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chamomile profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chamomile is a £56K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 40/100.

Chamomile: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 10.3% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr10K

Search volume / yr-25.0%83K

Conversion rate10.3%

Avg price£6.55

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 29

Top-5 product click share69%

Open market24%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Chamomile products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea 50g-1900g (25g)

Price: £3.66
Rating: 4.4/5
Reviews: 251
Age: 2y ago

ORIGEENS ORGANIC CHAMOMILE TEA Sourced in Europe 100g | Camomile Tea Whole Flower Digestion & Sleep Easy Tea | Camomile Flowers - Organic Wild Chamomile Flowers

Price: £8.94
Rating: 4.7/5
Reviews: 1,778
Age: 5y ago

Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea 50g-1900g (50g)

Price: £4.09
Rating: 4.4/5
Reviews: 251
Age: 2y ago

IDDA Herbal Chamomile Tea 100g 3.5 oz Premium Quality Whole Chamomile Flowers Herbal Loose Tea

Price: £5.98
Rating: 4.5/5
Reviews: 146
Age: 4y ago

teapigs Chamomile Loose Leaf Tea - 65 Caffeine-Free Servings for Sleep & Relaxation - Award-Winning Digestive Support Tea - 100g Pack (1 Pack)

Price: £8.34
Rating: 4.7/5
Reviews: 1,261
Age: 8y ago

Newest

by launch date

Chamomile Flower Loose Herbal Tea - Camomile - Matricaria Chamomilla (100g)

Price: £7.84
Rating: 4.4/5
Reviews: 45
Age: 1y ago

Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea By Spice R Us 25g-1900g (25g)

Price: £3.08
Rating: 4.2/5
Reviews: 36
Age: 1y ago

Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea Spice Planet 25g-950g (25 Grams)

Price: £3.10
Rating: 4.4/5
Reviews: 81
Age: 1y ago

Chamomile Tea Monte Nativo (250g) - Dried Chamomile Flowers - Camomile - Aromatic and 100% Pure and Natural Loose Leaf Herbal Tea Without Additives - As a healthy refreshing infusion

Price: £9.57
Rating: 4.1/5
Reviews: 318
Age: 2y ago

Hestia Herbs Greek Dried Chamomile Flowers 250 g

Price: £12.91
Rating: 4.5/5
Reviews: 1,501
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

Masala Cottage34%
Origeens21%
teapigs9%
IDDA Herbal7%
Ash Spice Company5%
Spice Planet4%

Chamomile demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR10.3%Products17Brands15Top 5 Brands76%OOS Rate2.9%Rating4.5★Reviews634Avg BSR#401

Top Chamomile search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chamomile24K/yr -22.8%5.4% conv.
chamomile flowers22K/yr -34.0%6.8% conv.
camomile9K/yr -12.5%7.3% conv.
chamomile tea loose leaf10K/yr -32.9%10.4% conv.
dried chamomile flowers5K/yr +25.6%6.8% conv.
organic chamomile flowers4K/yr -18.8%10.2% conv.
dried chamomile3K/yr -20.1%8.3% conv.
loose leaf chamomile tea4K/yr -39.5%12.9% conv.
loose chamomile tea3K/yr -39.1%10.0% conv.

What reviews say buyers love and hate about Chamomile

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall30%

“Quality tea”

Taste-Overall27%

“Has a lovely natural taste”

Vegan/Organic7%

“organic herb tea”

Freshness6%

“Seems fresh”

Smell5%

“the smell is so fresh”

What buyers complain about

87% of reviews

Advertised Vs Actual Product18%

“Does not look like picture”

Quality-Overall18%

“Poor quality”

Value For Money8%

“Not as good value now”

Moist/Dry7%

“Its like theyve been dried on some chemical”

Flavor6%

“No flavour at all”

Common Chamomile questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chamomile 40/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 17 tracked products. Search demand moved -25.0% over the last 90 days.

Chamomile buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.