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Chamomile

Fail

Prices span $1.88–$12.91, mostly outside the sweet spot, so Chamomile is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£56K/yr83K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
69%top-5 click share · 15 brands · 29 sellers

Flapen Score

Chamomile against its category

The dotted line is the Grocery average. Past it, Chamomile is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chamomile market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chamomile 83K times last year and spent an estimated £56K. The top 5 brands take 76% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
10.3%
Market size, estimated
£56Ka year
Top search term
chamomile24K searches a year

02 · Price

A sale here is worth £6.55.

Listings sell for £6.55 on average, from £1.88 to £12.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.55 that is £2K to £3K a year per listing.

Average price
£6.55under the $15 to $100 sweet spot
Price range
£1.88–£12.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #401 within Tea. It carries 634 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
2.9%
Average rank
#401in Tea
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
634per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Chamomile products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Masala Cottage34%
  • Origeens21%
  • teapigs9%
  • IDDA Herbal7%
  • Ash Spice Company5%
  • Spice Planet4%

Demand

Chamomile search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Chamomile search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chamomile24K/yr
  • chamomile flowers22K/yr
  • camomile9K/yr
  • chamomile tea loose leaf10K/yr
  • dried chamomile flowers5K/yr
  • organic chamomile flowers4K/yr
  • dried chamomile3K/yr
  • loose leaf chamomile tea4K/yr
  • loose chamomile tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Chamomile

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product18%−0.10

Does not look like picture

Item doesnt look like the picture

what you get is not even close to the advert pictures

Quality-Overall18%+0.91

Poor quality

Disappointed with the quality and taste, it's weak so had to use 2 tea bags, would not buy again

Very poor quality

Value For Money8%−0.02

Not as good value now

a waste of money

Moist/Dry7%−0.04

Its like theyve been dried on some chemical

Dry bugs inside, dont recommend

Flavor6%+0.26

No flavour at all

the worst thing about it is this awful flavour to it

- Mild flavour. not strong

Love

Quality-Overall30%+0.91

Quality tea

Good quality

Good quality tea

Taste-Overall27%+1.83

Has a lovely natural taste

Good taste

Nice tea

Vegan/Organic7%+0.18

organic herb tea

Organic tea bags

Organic and great taste

Freshness6%+0.43

Seems fresh

fresh flowers

the smell is so fresh

Smell5%−0.01

the smell is so fresh

Smells lovely

Smells sweet, apple-like

FAQ

Common Chamomile questions

Answered from the same tracked data.