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Chamomile

Fail

Prices span $1.88–$12.91, mostly outside the sweet spot, so Chamomile is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£56K/yr83K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
69%top-5 click share · 15 brands · 29 sellers

Flapen Score

Chamomile against its category

The dotted line is the Grocery average. Past it, Chamomile is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chamomile market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chamomile 83K times last year and spent an estimated £56K. The top 5 brands take 76% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
10.3%
Market size, estimated
£56Ka year
Top search term
chamomile24K searches a year

02 · Price

A sale here is worth £6.55.

Listings sell for £6.55 on average, from £1.88 to £12.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.55 that is £2K to £3K a year per listing.

Average price
£6.55under the $15 to $100 sweet spot
Price range
£1.88–£12.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #401 within Tea. It carries 634 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
2.9%
Average rank
#401in Tea
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
634per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Chamomile products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

29

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

20%

  • Masala Cottage34%
  • Origeens21%
  • teapigs9%
  • IDDA Herbal7%
  • Ash Spice Company5%
  • Spice Planet4%

Demand

Chamomile search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Chamomile search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chamomile24K/yr
  • chamomile flowers22K/yr
  • camomile9K/yr
  • chamomile tea loose leaf10K/yr
  • dried chamomile flowers5K/yr
  • organic chamomile flowers4K/yr
  • dried chamomile3K/yr
  • loose leaf chamomile tea4K/yr
  • loose chamomile tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Chamomile

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Does not look like picture”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chamomile questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data