chamomile
Skip itPrices mostly outside the sweet spot ($1.88–$12.91) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good634.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 83K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.88–£12.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chamomile is a £56K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chamomile market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £52K–£66K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #401
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 82%
- Out of stock
- 2.9%
- Avg brand age
- 61 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
29
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
20%
- Masala Cottage34%
- Origeens21%
- teapigs9%
- IDDA Herbal7%
- Ash Spice Company5%
- Spice Planet4%
Demand
Weekly Amazon search volume, last 38 weeks — -25.0% search growth over the last 90 days.Top chamomile search terms
- chamomile24K/yr
- chamomile flowers22K/yr
- camomile9K/yr
- chamomile tea loose leaf10K/yr
- dried chamomile flowers5K/yr
- organic chamomile flowers4K/yr
- dried chamomile3K/yr
- loose leaf chamomile tea4K/yr
- loose chamomile tea3K/yr
Top chamomile products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea 50g-1900g (25g)
Masala Cottage£3.664.4★251 rev
ORIGEENS ORGANIC CHAMOMILE TEA Sourced in Europe 100g | Camomile Tea Whole Flower Digestion & Sleep Easy Tea | Camomile Flowers - Organic Wild Chamomile Flowers
Origeens£8.944.7★1,778 rev
Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea 50g-1900g (50g)
Masala Cottage£4.094.4★251 rev
IDDA Herbal Chamomile Tea 100g 3.5 oz Premium Quality Whole Chamomile Flowers Herbal Loose Tea
IDDA Herbal£5.984.5★146 rev
teapigs Chamomile Loose Leaf Tea - 65 Caffeine-Free Servings for Sleep & Relaxation - Award-Winning Digestive Support Tea - 100g Pack (1 Pack)
teapigs£8.344.7★1,261 rev
Newest
by launch date
Chamomile Flower Loose Herbal Tea - Camomile - Matricaria Chamomilla (100g)
Hiip Tea£7.8445 rev
Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea By Spice R Us 25g-1900g (25g)
Spice R Us£3.0836 rev
Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea Spice Planet 25g-950g (25 Grams)
Spice Planet£3.1081 rev
Chamomile Tea Monte Nativo (250g) - Dried Chamomile Flowers - Camomile - Aromatic and 100% Pure and Natural Loose Leaf Herbal Tea Without Additives - As a healthy refreshing infusion
Monte Nativo£9.57318 rev
Hestia Herbs Greek Dried Chamomile Flowers 250 g
HESTIA£12.911,501 rev
Trending
90-day click momentum
Organic Chamomile Flowers (Loose Tea) 100g
Buy Whole Foods Online£4.175.0★
Chamomile Tea Loose Organic 100g (50 Cups) | European Chamomile Flowers Clean and Dried REPLANTEA
REPLANTEA Cuidamos tu Naturaleza£9.084.5★
Twinings Organic Camomile Tea Bags X20 30g 30 Grams
Twinings£2.614.6★
Chamomile | Camomile Dried Flower Herbal Loose Leaf Tea Spice Planet 25g-950g (25 Grams)
Spice Planet£3.104.4★
Morrisons Camomile Dream 40 Bags 80g
Morrisons£1.884.7★
What buyers say about chamomile
What buyers praise and complain about, mined from review topics.What buyers love
“Quality tea”
“Has a lovely natural taste”
“organic herb tea”
“Seems fresh”
“the smell is so fresh”
“Lovely flavour”
“absolutely worth it”
“I highly recommend this as a fresh herbal tonic to take daily”
“a tasty and healthy drink indeed”
“Is exactly what it says”
What buyers complain about
“Does not look like picture”
“Poor quality”
“Not as good value now”
“Its like theyve been dried on some chemical”
“No flavour at all”
“Tastes very unpleasant”
“Such a shame as its mainly dust”
“This is NOT just Chamomile tea it has a bitter after taste”
“is it faulty teabag or the color of teabags changed from white to yellow”
“Ive been having an allergic reaction - its hard to tell exactly whats caused it”
Common questions
- Is chamomile profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 17 tracked products. 90-day search growth is -25.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the chamomile niche?
- 15 brands and 29 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in chamomile?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the chamomile niche?
- Listings span £1.88–£12.91; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.