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Chai Syrup

Fail

The top 5 brands take 98% of clicks, so Chai Syrup is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£99K/yr79K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
80%top-5 click share · 6 brands · 39 sellers

Flapen Score

Chai Syrup against its category

The dotted line is the Grocery average. Past it, Chai Syrup is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chai Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chai Syrup 79K times last year and spent an estimated £99K. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
12.3%
Market size, estimated
£99Ka year
Peak month
September1.6× the quietest month
Top search term
chai syrup35K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £3.89 to £24.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £10.27 that is £10K to £13K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£3.89–£24.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #158 within Beverage Syrups & Concentrates. It carries 296 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#158in Beverage Syrups & Concentrates
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chai Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Monin55%
  • Simply20%
  • 1883 MAISON ROUTIN15%
  • Sweetbird5%
  • HENNY AND JOE'S2%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Chai Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Chai Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chai syrup35K/yr
  • chai latte syrup15K/yr
  • chai concentrate10K/yr
  • monin chai syrup7K/yr
  • chai tea syrup4K/yr
  • chai syrup for coffee3K/yr
  • starbucks chai2K/yr
  • monin chai2K/yr

Reviews and returns

What reviews say buyers love and hate about Chai Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.15

Tastes slightly artificial and it doesnt have that deep chai flavour, much sweeter

Not great taste

does have a little bit of an after taste

Size-Overall14%−0.07

Too small

Like that I could buy a smaller one in case it was bad

Flavor12%+1.63

Horrible flavour

Not much flavour I was disappointed

Color5%−0.05

your tea looks super pale

Nutritional Content5%−0.05

Not calorie free

However, it is not a low calorie product

Love

Flavor24%+1.63

Great Flavour

the white chocolate is my favourite

Nice chai flavour which I use to be able to stomach matcha

Taste-Overall22%−0.15

Very good taste for coffee, cakes and teas

Been using for a year as love the taste and smell and SF

Chai 100% tasty

Sweetness16%+1.51

Sweet treat

Stands out among sugar-free coffee syrups - A genuinely flavourful sugar-free chai syrup

Its quite sweet

Spiciness5%0.00

Great tasting chai syrup with a spice hit

does make for a nice spiced coffee

Lovely syrup with spice hit

Value For Money4%+0.80

Much more cost efficient to make them myself

Good value

FAQ

Common Chai Syrup questions

Answered from the same tracked data.