Skip to content

Chaga Mushroom

Fail

Shoppers spend an estimated $22K a year here, so Chaga Mushroom is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£22K/yr17K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
62%top-5 click share · 14 brands · 17 sellers

Flapen Score

Chaga Mushroom against its category

The dotted line is the Grocery average. Past it, Chaga Mushroom is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chaga Mushroom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chaga Mushroom 17K times last year and spent an estimated £22K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
8.9%
Market size, estimated
£22Ka year
Peak month
January1.7× the quietest month
Top search term
chaga mushroom11K searches a year

02 · Price

A sale here is worth £14.53.

Listings sell for £14.53 on average, from £6.67 to £23.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.53 that is £0 to £1K a year per listing.

Average price
£14.53under the $15 to $100 sweet spot
Price range
£6.67–£23.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #358 within Tea. It carries 217 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#358in Tea
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Chaga Mushroom products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

27%

  • Horbäach29%
  • ALPHA0115%
  • Sevenhills Wholefoods11%
  • Lowhill Valley7%
  • Numami6%
  • Cell Evolution5%

Demand

Chaga Mushroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Chaga Mushroom

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Whoever thinks they are blackcurrant flavoured and not mushroom, has different taste buds to me”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chaga Mushroom questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data