chaga mushroom
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great216.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.53avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£6.67–£23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 17K searches
According to Flapen's Amazon United Kingdom niche tracking, chaga mushroom is a £22K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chaga mushroom market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £15K–£18K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 13.6%
- Avg brand age
- 42 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
27%
- Horbäach29%
- ALPHA0115%
- Sevenhills Wholefoods11%
- Lowhill Valley7%
- Numami6%
- Cell Evolution5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top chaga mushroom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chaga Mushroom Capsules 8000mg | High Strength Vegan Mushroom Supplement | 90 Powder Capsules | Naturally Sourced | by Horbaach
Horbäach£6.994.5★161 rev
Sevenhills Wholefoods Organic Chaga Mushroom Powder 200g
Sevenhills Wholefoods£14.324.5★628 rev
Organic Chaga Mushroom Capsules 7500mg 50% Polysaccharides (250mg) - 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch - By Alpha01
ALPHA01£7.334.6★43 rev
Organic Chaga Mushrooms Powder - Fine Powder to Make Chaga Tea for Immune Defense and More Energy Organic Chaga is Wild Grown and Sustainably Harvested in Europe Certified USDA Organic 100 servings
Numami£16.624.5★350 rev
Cell Evolution Chaga Full Spectrum Liquid Mushroom Drops Supplement Super Strength 72 000mg (15:1) Immune Support & Anti Aging Natural & Suitable for Vegans & Vegetarians
Cell Evolution£21.264.9★33 rev
Newest
by launch date
Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement
Known£15.92319 rev
Vital Haven - Mushroom Supplement - Lions Mane Reishi Cordyceps Shiitake Maitake Chaga Agaricus Blazei Tremella with VIT C - UK Made
Vital Haven£14.8044 rev
Lowhill Valley Wild Chaga Mushroom Herbal Tea - Boost Immunity and Wellness with Nature Inonotus obliquus 100% Pure Dried Tea Loose No Additives or Preservatives Wild Grown 200g
Lowhill Valley£19.2224 rev
Lowhill Valley Wild Chaga Mushroom Herbal Tea - Boost Immunity and Wellness with Nature Inonotus obliquus 100% Pure Dried Tea Loose No Additives or Preservatives Wild Grown 100g
Lowhill Valley£10.1124 rev
Chaga Mushroom Capsules 8000mg High-Strength Chaga Supplement Dual Extract with 30% Polysaccharides 180 Capsules Fruiting Body Wild-Harvested from Birch Trees Ambervit
Ambervit£19.8488 rev
Trending
90-day click momentumVital Haven - Mushroom Supplement - Lions Mane Reishi Cordyceps Shiitake Maitake Chaga Agaricus Blazei Tremella with VIT C - UK Made
Vital Haven£14.805.0★
Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement
Known£15.924.1★
KIKI Health Premium Organic Chaga Mushroom Extract Vegetarians | Immune Support Vitality & Balance | Sourced Birch Trees & 50% Polysaccharides | Ethically Wild Harvested 60 Vegetarians Capsules
KIKI HEALTH£22.354.4★
HYBRID HERBS Organic Wild Chaga Mushroom Powder 10X Strength - Supplement for Energy Skin & Brain Support Rich in Antioxidants & Beta Glucans | HIGH Potency 10:1 Extract - 56 Serving (56g)
Hybrid Herbs£23.514.6★
Chaga Mushroom Capsules 8000mg | High Strength Vegan Mushroom Supplement | 90 Powder Capsules | Naturally Sourced | by Horbaach
Horbäach£6.994.5★
What buyers say about chaga mushroom
What buyers praise and complain about, mined from review topics.What buyers love
“great taste with no aftertaste”
“Excellent product”
“Great value”
“clear headed feeling that Ive really appreciated”
“Deeper sleep”
“My energy is significantly higher”
“Helps with stopping bloating”
“seen loads advertised all over the place so thought i would give it a go”
“easy to take”
“Doesn't seem to do me any harm though”
What buyers complain about
“Whoever thinks they are blackcurrant flavoured and not mushroom, has different taste buds to me”
“Sugary”
“Flavour is disgusting”
“don't see or feel any result”
“Started taking these, still sceptical about tablets form over actual powder to put in drinks, food ect”
“The list of ingredients shows only the active nutritional levels and not the standard % of fats, sugars, proteins etc, however I just know that taking them really spikes my blood sugar levels”
“Does absolutely nothing been a month and zero change”
“Waste of money”
“Waste of time”
“The powder is very dark brown”
Top return reasons
Common questions
- Is chaga mushroom profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 16 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the chaga mushroom niche?
- 14 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in chaga mushroom?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.1%.
- When does demand for chaga mushroom peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the chaga mushroom niche?
- Listings span £6.67–£23.51; the average listing price is £14.53 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.