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Chaga Mushroom

Fail

Shoppers spend only $22K a year here, so Chaga Mushroom is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£22K/yr17K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
62%top-5 click share · 14 brands · 17 sellers

Flapen Score

Chaga Mushroom against its category

The dotted line is the Grocery average. Past it, Chaga Mushroom is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chaga Mushroom market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chaga Mushroom 17K times last year and spent an estimated £22K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
8.9%
Market size, estimated
£22Ka year
Peak month
January1.7× the quietest month
Top search term
chaga mushroom11K searches a year

02 · Price

A sale here is worth £14.53.

Listings sell for £14.53 on average, from £6.67 to £23.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.53 that is £0 to £1K a year per listing.

Average price
£14.53under the $15 to $100 sweet spot
Price range
£6.67–£23.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #358 within Tea. It carries 217 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#358in Tea
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Chaga Mushroom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • Horbäach29%
  • ALPHA0115%
  • Sevenhills Wholefoods11%
  • Lowhill Valley7%
  • Numami6%
  • Cell Evolution5%

Demand

Chaga Mushroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Chaga Mushroom

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.11

Whoever thinks they are blackcurrant flavoured and not mushroom, has different taste buds to me

Horrible taste

Mushroom gummies that taste like mushroom

Sweetness10%−0.06

Sugary

This is more an expensive candy sweet than a supplement

Too much Sugar

Flavor5%−0.04

Flavour is disgusting

The flavour is like eating mud

I'm not fust on the flavour

Functionality-Overall5%−0.04

don't see or feel any result

Not worked for me

Dosage5%−0.03

Started taking these, still sceptical about tablets form over actual powder to put in drinks, food ect

after a couple of tablets I found one not suitable for consumption, unfortunately, stopping taking it as I dont know the origin of this defect

Love

Taste-Overall18%−0.11

great taste with no aftertaste

Nice taste

No affect, take claims with pinch of salt, taste ok

Quality-Overall12%+0.86

Excellent product

quality-wise this is a solid product

Good quality

Value For Money12%+0.60

Great value

Good price

Well worth the money

Focus Enhancement9%+0.35

clear headed feeling that Ive really appreciated

So far my focus have been much better

focus has improved

Sleep Quality5%+0.48

Deeper sleep

Very good helps me sleep at night and stay asleep

my sleep quality isnt too bad

Return

0.1% Return rate 0% Fixable by listing

Software/Application100%▁█▁▁▁▁

FAQ

Common Chaga Mushroom questions

Answered from the same tracked data.