How competitive is the Chablis niche on Amazon United Kingdom?

8 brands and 13 sellers compete in Chablis on Amazon United Kingdom. The top 5 Chablis products take 82% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Chablis niche?

Chablis sells for £18.58 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.66–£32.00. The average incumbent carries 31 reviews — the moat a new listing must climb.

Chablis

a small market ($34K/yr) — Chablis doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Chablis profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chablis is a £34K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Chablis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.6% over the last 90 days and 6.8% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr3K

Search volume / yr+5.6%27K

Conversion rate6.8%

Avg price£18.58

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers8 · 13

Top-5 product click share82%

Open market9%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Chablis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Domaine du Colombier Chablis Chardonnay Burgundy 75cl

Price: £16.16
Rating: 4.5/5
Reviews: 33
Age: 6y ago

Louis Jadot Chablis Cellier du Valvan Chardonnay France White Wine 75cl

Price: £19.09
Rating: 4.4/5
Reviews: 88
Age: 13y ago

Laurent Delaunay Les Gappillages Chablis 75cl

Price: £18.58
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)

Price: £28.27
Rating: 4.5/5
Reviews: 35
Age: 1y ago

Louis Jadot Macon Blanc Villages Chardonnay France White Wine 75cl

Price: £9.67
Rating: 4.6/5
Reviews: 89
Age: 7y ago

Newest

by launch date

Laurent Delaunay Les Gappillages Chablis 75cl

Price: £18.58
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)

Price: £28.27
Rating: 4.5/5
Reviews: 35
Age: 1y ago

Domaine De La Motte Chablis White Wine 2023 75cl

Price: £24.28
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Domaine du Colombier Chablis Chardonnay Burgundy 75cl

Price: £16.16
Rating: 4.5/5
Reviews: 33
Age: 6y ago

Morrisons The Best Gavi 75Cl

Price: £10.89
Rating: 4.4/5
Reviews: 33
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Domaine du Colombier30%
Louis Jadot26%
Laurent Delaunay15%
Moillard13%
Morrisons7%
Chablis 1er Cru Cote de Lechet4%
Open — no brand owns it (2 brands, 6%)

Chablis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR6.8%Products11Brands8Top 5 Brands91%OOS Rate2.9%Rating4.4★Reviews31Avg BSR#277

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Common Chablis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chablis 45/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 11 tracked products. Search demand moved +5.6% over the last 90 days.