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Chablis

Fail

Shoppers spend only $34K a year here, so Chablis is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£34K/yr27K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
82%top-5 click share · 8 brands · 13 sellers

Flapen Score

Chablis against its category

The dotted line is the Grocery average. Past it, Chablis is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chablis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chablis 27K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
6.8%
Market size, estimated
£34Ka year
Peak month
December4.7× the quietest month
Top search term
chablis14K searches a year

02 · Price

A sale here is worth £18.58.

Listings sell for £18.58 on average, from £6.66 to £32.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.58 that is £2K to £5K a year per listing.

Average price
£18.58inside the $15 to $100 sweet spot
Price range
£6.66–£32.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #277 within Beer, Wine & Spirits. It carries 31 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
91%
Out of stock, average day
2.9%
Average rank
#277in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
31per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Chablis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Domaine du Colombier30%
  • Louis Jadot26%
  • Laurent Delaunay15%
  • Moillard13%
  • Morrisons7%
  • Chablis 1er Cru Cote de Lechet4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Chablis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

FAQ

Common Chablis questions

Answered from the same tracked data.