Is chablis profitable to sell on Amazon United Kingdom?

The niche generates £34K/yr across 11 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Skip it (45/100).

How competitive is the chablis niche?

8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.

When does demand for chablis peak?

Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the chablis niche?

Listings span £6.66–£32.00; the average listing price is £18.58 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.

chablis

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible30.82

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£18.58

avg listing price — sweet spot $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£6.66–£32.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad£34K

£34K/yr · 27K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, chablis is a £34K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

chablis market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £46K–£56K; units × avg price
Conversion rate: 6.8%
Avg BSR: #277
Page quality: 0%
Prime: 91%
Sponsored: 0%
Out of stock: 2.9%
Avg brand age: 78 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Domaine du Colombier30%
Louis Jadot26%
Laurent Delaunay15%
Moillard13%
Morrisons7%
Chablis 1er Cru Cote de Lechet4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top chablis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Domaine du Colombier Chablis Chardonnay Burgundy 75cl

Domaine du Colombier£16.164.5★33 rev

Louis Jadot Chablis Cellier du Valvan Chardonnay France White Wine 75cl

Louis Jadot£19.094.4★88 rev

Laurent Delaunay Les Gappillages Chablis 75cl

Laurent Delaunay£18.585.0★2 rev

Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)

Moillard£28.274.5★35 rev

Louis Jadot Macon Blanc Villages Chardonnay France White Wine 75cl

Louis Jadot£9.674.6★89 rev

Newest

by launch date

Laurent Delaunay Les Gappillages Chablis 75cl

Laurent Delaunay£18.582 rev

1y ago

Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)

Moillard£28.2735 rev

1y ago

Domaine De La Motte Chablis White Wine 2023 75cl

Domaine de la Motte£24.280 rev

2y ago

Domaine du Colombier Chablis Chardonnay Burgundy 75cl

Domaine du Colombier£16.1633 rev

6y ago

Morrisons The Best Gavi 75Cl

Morrisons£10.8933 rev

7y ago

Common questions

Is chablis profitable to sell on Amazon United Kingdom?: The niche generates £34K/yr across 11 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Skip it (45/100).
How competitive is the chablis niche?: 8 brands and 13 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
When does demand for chablis peak?: Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the chablis niche?: Listings span £6.66–£32.00; the average listing price is £18.58 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.