- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £34K/yr27K searches / yr
- 90-day growth
- +5.6%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 13 sellers
Flapen Score
Chablis against its category
The dotted line is the Grocery average. Past it, Chablis is stronger. Inside it, weaker.
Market
The Chablis market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chablis 27K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +5.6%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £34Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- chablis14K searches a year
02 · Price
A sale here is worth £18.58.
Listings sell for £18.58 on average, from £6.66 to £32.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.58 that is £2K to £5K a year per listing.
- Average price
- £18.58inside the $15 to $100 sweet spot
- Price range
- £6.66–£32.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #277 within Beer, Wine & Spirits. It carries 31 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 2.9%
- Average rank
- #277in Beer, Wine & Spirits
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 31per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Chablis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Domaine du Colombier Chablis Chardonnay Burgundy 75cl
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago

Louis Jadot Chablis Cellier du Valvan Chardonnay France White Wine 75cl
- Price
- £19.09
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 13y ago

Laurent Delaunay Les Gappillages Chablis 75cl
- Price
- £18.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)
- Price
- £28.27
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

Louis Jadot Macon Blanc Villages Chardonnay France White Wine 75cl
- Price
- £9.67
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 7y ago
Trending
90-day click momentum
Laurent Delaunay Les Gappillages Chablis 75cl
- Price
- £18.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Morrisons The Best Gavi 75Cl
- Price
- £10.89
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 7y ago

Domaine du Colombier Chablis Chardonnay Burgundy 75cl
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago

Louis Jadot Chablis Cellier du Valvan Chardonnay France White Wine 75cl
- Price
- £19.09
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 13y ago

Domaine Jean Defaix Chablis 1er Cru Cote de Lechet 75cl Bottle
- Price
- £28.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 12y ago
Newest
by launch date
Laurent Delaunay Les Gappillages Chablis 75cl
- Price
- £18.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Moillard - Gift box Chablis and Petit Chablis Chardonnay White wine Burgundy Wines in wooden case (2 x 0 75L)
- Price
- £28.27
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

Domaine De La Motte Chablis White Wine 2023 75cl
- Price
- £24.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Domaine du Colombier Chablis Chardonnay Burgundy 75cl
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago

Morrisons The Best Gavi 75Cl
- Price
- £10.89
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- Domaine du Colombier30%
- Louis Jadot26%
- Laurent Delaunay15%
- Moillard13%
- Morrisons7%
- Chablis 1er Cru Cote de Lechet4%
- Open — no brand owns it (2 brands, 6%)
Demand
Chablis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chablis questions
Answered from the same tracked data.









