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Ceylon Cinnamon

Fail

Prices span $3.46–$13.55, mostly outside the sweet spot, so Ceylon Cinnamon is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£188K/yr167K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
61%top-5 click share · 10 brands · 11 sellers

Flapen Score

Ceylon Cinnamon against its category

The dotted line is the Grocery average. Past it, Ceylon Cinnamon is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceylon Cinnamon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ceylon Cinnamon 167K times last year and spent an estimated £188K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
13.8%
Market size, estimated
£188Ka year
Peak month
November1.7× the quietest month
Top search term
ceylon cinnamon powder76K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £3.46 to £13.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.16 that is £6K to £8K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£3.46–£13.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #53 within Herbs, Spices & Seasonings. It carries 918 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#53in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
918per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ceylon Cinnamon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£56K£75K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

11

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

  • The Worldwide Mint39%
  • ALPHA0118%
  • NaturaleBio9%
  • Superfood World8%
  • Sevenhills Wholefoods7%
  • Hatton Hill6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Ceylon Cinnamon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Ceylon Cinnamon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceylon cinnamon powder76K/yr
  • organic ceylon cinnamon powder23K/yr
  • organic cinnamon powder21K/yr
  • cinamon powder 500g14K/yr
  • organic ceylon cinnamon7K/yr
  • cinamon ceylon powder6K/yr
  • ceylon cinnamon organic12K/yr
  • organic cinnamon6K/yr
  • cinamon powder 1kg1K/yr

Reviews and returns

What reviews say buyers love and hate about Ceylon Cinnamon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.09

Chemical taste and smell

Very weak taste

Quite tasteless

Smell19%−0.17

poor aroma

it smells off

Aroma is very weak

Flavor7%+0.25

i thought it will be more intense in terms of flavour

A fairly bland flavour

The flavour was a bit lacking in this

Quality-Overall4%+2.70

It is also, generally, a cheaper product

Seems very poor quality

I has none of these qualities

Sweetness3%0.00

It's not cinnamon at all

too powdery & hardly any smell or taste & not sweetness

Quite dry, not sweet or zingy

Love

Quality-Overall26%+2.70

Better quality

Great quality, big bag of goodness

Premium quality

Taste-Overall17%−0.09

Excellent taste

Smooth taste

It also tastes nicer too

Value For Money13%+0.43

Excellent value for money

Good value for money

Decent price

Flavor9%+0.25

The flavour is fresh and authentic, much nicer than the usual cinnamon you get from the supermarkets

Strong flavour

Great flavour

Smell7%−0.17

A sweet fragrance

It has a lovely strong smell

Lovely aroma

Return

0.0% Return rate 0% Fixable by listing

Quality-Overall20%▁▁▁▁█▁

It is also, generally, a cheaper product

Seems very poor quality

I has none of these qualities

Functionality-Overall20%▁▁▁▁█▁
Salt Content20%▁▁▁▁█▁
Ethical Trade/Fair Trade20%▁▁█▁▁▁
Smell10%▁▁▁█▁▁

poor aroma

it smells off

Aroma is very weak

FAQ

Common Ceylon Cinnamon questions

Answered from the same tracked data.