cbd gummies
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great353.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.16avg listing price — sweet spot $15–$100
Price range
Great£7.41–£37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good£676K£676K/yr · 664K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cbd gummies is a £676K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cbd gummies market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £606K–£758K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 6.2%
- Avg brand age
- 25 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
89
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
16%
- TRIP CBD20%
- CBDFX18%
- Swiss Peak18%
- Hempthy11%
- CANNARAY9%
- Goodrays8%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cbd gummies search terms
- cbd gummies466K/yr
- cannabidiol gummies32K/yr
- cbdmd gummies7K/yr
- cbd gummy21K/yr
- cannabis gummies15K/yr
- gummies cannabis18K/yr
- pain relief gummies4K/yr
- cbd gummies high strength8K/yr
- cbdfx8K/yr
- high strength cbd gummies7K/yr
Top cbd gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CBDfx 1500mg High Strength Mixed Berry CBD Gummies 25mg per Gummy Natural Sleep and Anxiety Support Vegan Gummies No THC (60x Bottle)
CBDFX£17.373.9★2,262 rev
TRIP CBD Infused Gummies (30 Gummies). Delicious Natural Wild Strawberry Flavour. High Strength CBD Edibles. 300MG CBD Vegan THC-Free
TRIP CBD£7.614.2★650 rev
GOODRAYS CBD Gummies High Strength Vegan Mixed Pack 30 x 25mg Gummies Packaging May Vary
Goodrays£12.013.9★1,153 rev
Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value
Swiss Peak£24.844.2★311 rev
Cannaray CBD Gummies 900mg | High Strength | Delicious Natural Orange Flavour (30 Gummies)
CANNARAY£15.514.2★346 rev
Newest
by launch date
Haze CBD 500mg CBD Gummies - High Strength CBD Gummy Bears - 20 x 25mg CBD Per Gummy - UK Made CBD Edibles for Stress Relief Calming Anxiety Support & Sleep - Natural Fruity Flavour - 20 per Pack
Haze CBD£8.3329 rev
Supreme CBD 3200mg CBD Gummy Bears 100 Gummies
SUPREME CBD£37.4723 rev
Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value
Swiss Peak£24.84311 rev
Swiss Peak High-Strength 3200mg CBD Cherry Flavoured Gummies 70 Gummies Per Tub Non-GMO All Natural & No THC Vegan Gluten-Free | UK-Made
Swiss Peak£24.1679 rev
Swiss Peak High-Strength 3200mg CBD Strawberry Flavoured Gummies 70 Gummies Per Tub Non-GMO All Natural & No THC Vegan Gluten-Free | UK-Made
Swiss Peak£24.7693 rev
Trending
90-day click momentumHaze CBD 500mg CBD Gummies - High Strength CBD Gummy Bears - 20 x 25mg CBD Per Gummy - UK Made CBD Edibles for Stress Relief Calming Anxiety Support & Sleep - Natural Fruity Flavour - 20 per Pack
Haze CBD£8.333.6★
Supreme CBD 3200mg CBD Gummy Bears 100 Gummies
SUPREME CBD£37.473.7★
Hempthy CBD Pick n Mix Gummies High Strength 1000mg 20mg x 50 Gummies 1000mg Total CBD THC Free Best UK CBD Gummy Bears (50 Pack Gummy Bears)
Hempthy£15.623.8★
GOODRAYS CBD Gummies High Strength Vegan Mixed Pack 30 x 25mg Gummies Packaging May Vary
Goodrays£12.013.9★
CBDfx 1500mg High Strength Mixed Berry CBD Gummies 25mg per Gummy Natural Sleep and Anxiety Support Vegan Gummies No THC (60x Bottle)
CBDFX£17.373.9★
What buyers say about cbd gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Taste was nice an felt relaxed an chilled”
“Helps me to sleep”
“Good value for money”
“Good quality”
“Helps with my anxiety”
“the experience has been incredibly soothing”
“Great flavour”
“Does as advertised”
“High-strength CBD gummies - super tasty if you love sweets”
“Quite effective and works well”
What buyers complain about
“Horrible taste”
“a little pricey”
“not helped with sleep”
“No effect”
“Just sugary sweets”
“Effects arent very strong especially for the advertised dose/mg”
“Disappointing effect”
“Not strong enough”
“What a load of rubbish”
“Shortly after youre hit with this bitter”
Top return reasons
Common questions
- Is cbd gummies profitable to sell on Amazon United Kingdom?
- The niche generates £676K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (62/100).
- How competitive is the cbd gummies niche?
- 11 brands and 89 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in cbd gummies?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sleep Quality. The return rate is 0.1%.
- When does demand for cbd gummies peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cbd gummies niche?
- Listings span £7.41–£37.47; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.