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Cayenne Pepper Organic

Fail

Prices span $3.40–$15.10, mostly outside the sweet spot, so Cayenne Pepper Organic is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£36K/yr42K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
62%top-5 click share · 13 brands · 17 sellers

Flapen Score

Cayenne Pepper Organic against its category

The dotted line is the Grocery average. Past it, Cayenne Pepper Organic is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cayenne Pepper Organic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cayenne Pepper Organic 42K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
10.4%
Market size, estimated
£36Ka year
Peak month
October2.0× the quietest month
Top search term
organic cayenne pepper19K searches a year

02 · Price

A sale here is worth £8.15.

Listings sell for £8.15 on average, from £3.40 to £15.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.15 that is £815 to £2K a year per listing.

Average price
£8.15under the $15 to $100 sweet spot
Price range
£3.40–£15.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£815–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #66 within Herbs, Spices & Seasonings. It carries 424 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
85%
Out of stock, average day
12.2%
Average rank
#66in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
424per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cayenne Pepper Organic products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

17

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

15%

  • Hatton Hill28%
  • MANOR SPRINGS16%
  • Alpi Nature15%
  • Steenbergs12%
  • Spice Mart8%
  • Thames Organic6%
  • Open — no brand owns it (7 brands, 15%)

Demand

Cayenne Pepper Organic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Cayenne Pepper Organic search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • organic cayenne pepper19K/yr
  • cayenne pepper organic15K/yr
  • organic cayenne pepper powder7K/yr

Reviews and returns

What reviews say buyers love and hate about Cayenne Pepper Organic

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Smell”
0.1%of orders come back
“Apparently, they dont like the smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Cayenne Pepper Organic questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data