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Cayenne Pepper Organic

Fail

Prices span $3.40–$15.10, mostly outside the sweet spot, so Cayenne Pepper Organic is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£36K/yr42K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
62%top-5 click share · 13 brands · 17 sellers

Flapen Score

Cayenne Pepper Organic against its category

The dotted line is the Grocery average. Past it, Cayenne Pepper Organic is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cayenne Pepper Organic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cayenne Pepper Organic 42K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
10.4%
Market size, estimated
£36Ka year
Peak month
October2.0× the quietest month
Top search term
organic cayenne pepper19K searches a year

02 · Price

A sale here is worth £8.15.

Listings sell for £8.15 on average, from £3.40 to £15.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.15 that is £815 to £2K a year per listing.

Average price
£8.15under the $15 to $100 sweet spot
Price range
£3.40–£15.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£815–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #66 within Herbs, Spices & Seasonings. It carries 424 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
85%
Out of stock, average day
12.2%
Average rank
#66in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
424per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cayenne Pepper Organic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • Hatton Hill28%
  • MANOR SPRINGS16%
  • Alpi Nature15%
  • Steenbergs12%
  • Spice Mart8%
  • Thames Organic6%
  • Open — no brand owns it (7 brands, 15%)

Demand

Cayenne Pepper Organic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Cayenne Pepper Organic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic cayenne pepper19K/yr
  • cayenne pepper organic15K/yr
  • organic cayenne pepper powder7K/yr

Reviews and returns

What reviews say buyers love and hate about Cayenne Pepper Organic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%−0.01

Apparently, they dont like the smell

Works well, has some whollop when first used [too much maybe], however the aroma is quite subtle

However, when I purchased two more, the pepper, was brown in colour, weak, and there was hardly any smell at all

Allergies14%−0.05

Unfortunately in my case they gave a burning sensation for some considerable time after taking

Taste-Overall12%−0.14

Substandard Cayenne Pepper

And has an awful taste

Quality-Overall12%0.00

Therefore, the product received is clearly inconsistent with my previous purchase of the same item, both in colour and potency, which strongly suggests a quality issue

Very poor quality or not even Cayenne

Spiciness7%+0.23

Very spicy

Love

Quality-Overall33%0.00

The bottle feels well made

The quality of the pepper is top notch and very effective

Amazing quality

Value For Money12%+1.26

Great value for money

Excellent value for money

Good price

Spiciness12%+0.23

Hot & Spicy 🌶️ Best ground cayenne pepper out there

Nice and spicy

a nice spicy heat

Taste-Overall5%−0.14

while you can definitely taste the cayenne

it has quite a mild taste

Taste good

Vegan/Organic5%−0.02

Organic 100% Came quick

Exactly what it said organic is best

I think it's good value as it's high quality organic pepper

FAQ

Common Cayenne Pepper Organic questions

Answered from the same tracked data.