cayenne pepper
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.17–$13.74) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Great418.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£163K£163K/yr · 147K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.22avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£13.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cayenne pepper is a £163K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cayenne pepper market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £144K–£181K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 3.6%
- Avg brand age
- 52 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
60
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
31%
- Old India25%
- Schwartz15%
- Morrisons9%
- A Kilo of Spices8%
- Hatton Hill6%
- Wholerich Foods5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top cayenne pepper search terms
- cayenne pepper116K/yr
- cayenne pepper powder26K/yr
- cayenne4K/yr
Top cayenne pepper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old India Cayenne Pepper 500 g
Old India£5.894.6★969 rev
Schwartz Cayenne Pepper Hot Ready to Use 390g
Schwartz£8.204.7★1,069 rev
Old India Cayenne Pepper 1 Kg
Old India£9.524.6★969 rev
Morrisons Ground Cayenne Pepper 48g
Morrisons£1.174.6★426 rev
A Kilo of Spices Cayenne Pepper Powder 1kg Ground All Purpose Seasoning
A Kilo of Spices£10.924.5★654 rev
Newest
by launch date
Cayenne Pepper Liquid Drops 60ml Cayenne Pepper Supplement with Turmeric Beetroot Hawthorn & Vitamins D3 K2 for Wellness Support Easily Absorbed
Bieteky£8.552 rev
Cayenne Pepper Softgels Supplement | 12-in-1 3000mg per Serving with Vitamins D3 K2 & E | Supports Healthy Circulation & Daily Energy | Features Hawthorn Beetroot & Turmeric | 240 Capsules
CPLINKUU£13.3326 rev
Cayenne Pepper Softgels with Beetroot Extract 240 Count Turmeric Curcumin & Hawthorn Enhanced with Vitamins D3 K2 & E Supports Heart Health Circulation & Leg Vein Wellness Easy-to-Take
DUODUORENER£13.1854 rev
Cayenne Pepper Softgels 240 Count | 12-in-1 Botanical Blend with Vitamins D3 K2 & E | Supports Healthy Circulation Energy & Digestion | Vegan Non-GMO & Gluten Free (240 Count (Pack of 1))
AIKUWWOIRQIA£13.7468 rev
Cayenne Pepper Softgels Supplement | 12-in-1 3000mg per Serving with Vitamins D3 K2 & E | Supports Healthy Circulation & Daily Energy | Features Hawthorn Beetroot & Turmeric | 240 Capsules
XINSZLIN£13.2070 rev
Trending
90-day click momentumCayenne Pepper Liquid Drops 60ml Cayenne Pepper Supplement with Turmeric Beetroot Hawthorn & Vitamins D3 K2 for Wellness Support Easily Absorbed
Bieteky£8.554.0★
Cayenne Pepper Softgels 240 Count | 12-in-1 Botanical Blend with Vitamins D3 K2 & E | Supports Healthy Circulation Energy & Digestion | Vegan Non-GMO & Gluten Free (240 Count (Pack of 1))
AIKUWWOIRQIA£13.744.6★
Cayenne Pepper Softgels with Beetroot Extract 240 Count Turmeric Curcumin & Hawthorn Enhanced with Vitamins D3 K2 & E Supports Heart Health Circulation & Leg Vein Wellness Easy-to-Take
DUODUORENER£13.184.5★
Cayenne Pepper 50g - 35 000 SHU Heat - by Colourful Trees
COLOURFULTREES£2.335.0★
A Kilo of Spices Cayenne Pepper Powder 1kg Ground All Purpose Seasoning
A Kilo of Spices£10.924.5★
What buyers say about cayenne pepper
What buyers praise and complain about, mined from review topics.What buyers love
“the product is well presented”
“Good price”
“Gives a nice spicy moderately hot flavour”
“Delicious flavour”
“Taste good”
“It's basically what it says”
“These are easy to take if you are used to soft gel capsules”
“Effective good quality ingredients at an excellent price”
“Easy to use”
“Recommended dosage is 3 per day and their size and shape make them easy to swallow”
What buyers complain about
“Not hot”
“Therefore, the product received is clearly inconsistent with my previous purchase of the same item, both in colour and potency, which strongly suggests a quality issue”
“There is no particular taste of smell from them”
“At £16.99 they are not cheap”
“This product does not contain the ingredients it advertised it contains soya bean”
“Did not work for me”
“Too Orange”
“dont leave that strong pepper taste you might expect”
“Found they got stuck in my throat when taking”
“Does not work apart from bad guts”
Common questions
- Is cayenne pepper profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 27 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cayenne pepper niche?
- 19 brands and 60 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in cayenne pepper?
- Top complaints mined from reviews: Spiciness, Quality-Overall, Smell. The return rate is 0.0%.
- When does demand for cayenne pepper peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the cayenne pepper niche?
- Listings span £1.17–£13.74; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.