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Cayenne Pepper

Maybe

Returns run at only 0.0% of orders. But prices span $1.17–$13.74, mostly outside the sweet spot, so Cayenne Pepper is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£163K/yr147K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
50%top-5 click share · 19 brands · 60 sellers

Flapen Score

Cayenne Pepper against its category

The dotted line is the Grocery average. Past it, Cayenne Pepper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cayenne Pepper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cayenne Pepper 147K times last year and spent an estimated £163K. The top 5 brands take 64% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
15.3%
Market size, estimated
£163Ka year
Peak month
May1.2× the quietest month
Top search term
cayenne pepper116K searches a year

02 · Price

A sale here is worth £7.22.

Listings sell for £7.22 on average, from £1.17 to £13.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.22 that is £4K to £5K a year per listing.

Average price
£7.22under the $15 to $100 sweet spot
Price range
£1.17–£13.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #30 within Herbs, Spices & Seasonings. It carries 418 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
3.6%
Average rank
#30in Herbs, Spices & Seasonings
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
418per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cayenne Pepper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

60

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

31%

  • Old India25%
  • Schwartz15%
  • Morrisons9%
  • A Kilo of Spices8%
  • Hatton Hill6%
  • Wholerich Foods5%

Demand

Cayenne Pepper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cayenne Pepper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cayenne pepper116K/yr
  • cayenne pepper powder26K/yr
  • cayenne4K/yr

Reviews and returns

What reviews say buyers love and hate about Cayenne Pepper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness7%+1.09

Not hot

Very spicy

Hot hot 🥵 Spicy 🥵

Quality-Overall7%+0.54

Therefore, the product received is clearly inconsistent with my previous purchase of the same item, both in colour and potency, which strongly suggests a quality issue

Poor quality

Total rubbish

Smell7%+0.21

There is no particular taste of smell from them

Apparently, they dont like the smell

Works well, has some whollop when first used [too much maybe], however the aroma is quite subtle

Value For Money6%+0.61

At £16.99 they are not cheap

Waste of money

Feel like waste of money

Ingredients-Overall6%−0.03

This product does not contain the ingredients it advertised it contains soya bean

This product is fake ingredients says chilli paprika and sunflower oil

My normal choice doesn't have all the additional compounds

Love

Quality-Overall22%+0.54

the product is well presented

look good quality capsules

Excellent Quality

Value For Money18%+0.61

Good price

Great value for money

Excellent value for money

Spiciness11%+1.09

Gives a nice spicy moderately hot flavour

It has a strong spicy kick

Nice and spicy

Flavor5%+0.65

Delicious flavour

Great flavour in a long-lasting pack

Great flavour and a good size jar

Taste-Overall5%−0.03

Taste good

Great product taste great easy to swallow

No nasty taste

FAQ

Common Cayenne Pepper questions

Answered from the same tracked data.