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50

cava

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 28Growth 37Conversion 93Competition 26Returns 100Price range 74Avg price 47Brand share 13Review moat 91Quality gap 50

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great188.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.13–£40.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.61

avg listing price — sweet spot $15–$100

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Market size

Okay£120K

£120K/yr · 90K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cava is a £120K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cava market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
£174K–£232K
units × avg price
Conversion rate
11.5%
Avg BSR
#13
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
0.0%
Avg brand age
78 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

39

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Castillo de Sierra36%
  • Freixenet28%
  • Anna De Codorniu20%
  • Morrisons6%
  • Vilarnau5%
  • Jaume Serra4%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top cava products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£12K20%£24K30%£36K40%£48K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about cava

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Excellent product”

Taste-Overall25%

“Fresh clean taste”

Value For Money8%

“Have bought this quite often previously as great price”

Color8%

“Both pink and blue are very nice”

Freshness8%

“Fresh clean taste”

What buyers complain about

Alcohol Content25%

“Alcohol content is 10% not 11% as stated”

Smell13%

“Did smell of yeast”

Value For Money13%

“perhaps a little expensive though”

Quality-Overall13%

“Inconsistent quality”

Taste-Overall13%

“Not so nice tasting”

Common questions

Is cava profitable to sell on Amazon United Kingdom?
The niche generates £120K/yr across 16 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the cava niche?
7 brands and 39 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cava?
Top complaints mined from reviews: Alcohol Content, Smell, Value For Money. The return rate is 0.1%.
When does demand for cava peak?
Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the cava niche?
Listings span £6.13–£40.52; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.