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Cava

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 95% of clicks, so Cava is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£120K/yr90K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
69%top-5 click share · 7 brands · 39 sellers

Flapen Score

Cava against its category

The dotted line is the Grocery average. Past it, Cava is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cava market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cava 90K times last year and spent an estimated £120K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
11.5%
Market size, estimated
£120Ka year
Peak month
December3.2× the quietest month
Top search term
cava83K searches a year

02 · Price

A sale here is worth £11.61.

Listings sell for £11.61 on average, from £6.13 to £40.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.61 that is £6K to £9K a year per listing.

Average price
£11.61under the $15 to $100 sweet spot
Price range
£6.13–£40.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Beer, Wine & Spirits. It carries 188 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Beer, Wine & Spirits
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
188per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

39

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Castillo de Sierra36%
  • Freixenet28%
  • Anna De Codorniu20%
  • Morrisons6%
  • Vilarnau5%
  • Jaume Serra4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cava search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Reviews and returns

What reviews say buyers love and hate about Cava

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Content25%−0.14

Alcohol content is 10% not 11% as stated

The alcohol content of this is not 11%, that is erroneous, its 10%

Smell13%−0.07

Did smell of yeast

Value For Money13%−0.06

perhaps a little expensive though

Quality-Overall13%−0.04

Inconsistent quality

Taste-Overall13%+2.23

Not so nice tasting

Love

Quality-Overall33%−0.04

Excellent product

Quality

Taste-Overall25%+2.23

Fresh clean taste

Great taste great bottle

It is a nice tasting Cava

Value For Money8%−0.06

Have bought this quite often previously as great price

Color8%+1.34

Both pink and blue are very nice

Freshness8%+1.34

Fresh clean taste

FAQ

Common Cava questions

Answered from the same tracked data.