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Catering Foil

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $67K a year here, so Catering Foil is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£67K/yr44K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
48%top-5 click share · 29 brands · 123 sellers

Flapen Score

Catering Foil against its category

The dotted line is the Grocery average. Past it, Catering Foil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catering Foil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catering Foil 44K times last year and spent an estimated £67K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
12.3%
Market size, estimated
£67Ka year
Peak month
December3.6× the quietest month
Top search term
catering foil30K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £3.81 to £25.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£3.81–£25.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #38 within Papers, Wraps & Bags. It carries 1,081 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
61%
Out of stock, average day
2.8%
Average rank
#38in Papers, Wraps & Bags
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,081per listing
Listings tracked
36

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Catering Foil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

123

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

48%

Top 20: 86%

Open market

38%

  • Best House Another Fine Product15%
  • LuxLiv13%
  • QUINDE11%
  • KIRKLAND9%
  • Caterserve7%
  • BLISSMART6%

Demand

Catering Foil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Catering Foil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catering foil30K/yr
  • heavy duty aluminium foil7K/yr
  • heavy duty foil5K/yr
  • catering tin foil3K/yr

Reviews and returns

What reviews say buyers love and hate about Catering Foil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.18

This is extra thick

Not very thick

not quite as thick as I'd have hoped

Quality-Overall16%+1.70

I had already unpacked it when I realised the quality

NOT THE SAME QUALITY AS IT USED TO BE

Not Good Quality

Value For Money9%+1.55

Waste of money

It may look a little pricey

Way too expensive

Size-Overall6%−0.02

Small for the price not worth it

Very poor compared to the normal size very disappointed with it

quite large

Strength5%+0.45

Bit flimsy

Not as robust as the description stated

Not very strong

Love

Quality-Overall35%+1.70

Good strong quality

Excellent Quality

It is premium quality

Value For Money18%+1.55

Good value for money

Good Value

Excellent value

Thickness10%−0.18

Good thickness

The foil is a good thickness

This foil is quite thick

Strength8%+0.45

Very strong

Good quality foil very sturdy

The foil is strong

Durability4%+0.28

Last forever and is solid

Very thick and durable tin foil

Strong and durable

Return

0.2% Return rate 21% Fixable by listing

Dispensing Mechanism27%▅▅▅█▇▆

Both dispensers were broke

Sadly had to return as dispenser broken

you can't get the plastic dispensers anymore

Defective Material/Parts24%▄▆█▅▄▅
Size-Overall14%█▅▄▄▄▄

Small for the price not worth it

Very poor compared to the normal size very disappointed with it

quite large

Advertised Vs Actual Product5%▄█▂▃▂▆
Quality-Overall4%▃▅▆█▇▄

I had already unpacked it when I realised the quality

NOT THE SAME QUALITY AS IT USED TO BE

Not Good Quality

FAQ

Common Catering Foil questions

Answered from the same tracked data.