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Caster Sugar

Fail

The top 5 brands take 100% of clicks, so Caster Sugar is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£124K/yr100K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
80%top-5 click share · 4 brands · 68 sellers

Flapen Score

Caster Sugar against its category

The dotted line is the Grocery average. Past it, Caster Sugar is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caster Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caster Sugar 100K times last year and spent an estimated £124K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

20.1% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
20.1%
Market size, estimated
£124Ka year
Peak month
December1.7× the quietest month
Top search term
caster sugar93K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £1.26 to £22.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.16 that is £8K to £9K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£1.26–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #13 within Baking Supplies. It carries 559 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
77%
Out of stock, average day
5.9%
Average rank
#13in Baking Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Caster Sugar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Tate & Lyle86%
  • Saras Flavours of Asia8%
  • Silver Spoon3%
  • Old India2%
  • Open — no brand owns it (0%)

Demand

Caster Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Caster Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caster sugar93K/yr
  • castor sugar6K/yr
  • caster sugar for baking1K/yr

Reviews and returns

What reviews say buyers love and hate about Caster Sugar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness32%−0.02

Too Sweet

Its quite expensive compared to sugar I can buy in store

some of the sugar had leaked out

Value For Money32%−0.13

It's VERY VERY POOR VALUE

price disgusting its only half the price in the supermarket

Over priced

Artificial Sweeteners18%+1.12

Well at sometime I can not have my honey on food

Sugar is sugar

Size-Overall5%−0.01

Small packs

Color5%−0.03

disappointed as I thought is darker when I selected it

Love

Sweetness36%−0.02

Good sugar

Sweet sweet sugar

Its very sweet

Value For Money24%−0.13

Good price

Value For Money

Good value for money

Quality-Overall17%+1.36

PERFECT AS USUAL

Excellent product

it is a good reliable one

Advertised Vs Actual Product6%+1.66

Just as advertised

As described

Good, as expected

Taste-Overall6%+0.11

Great taste

It can make the food delicious

Tasty

FAQ

Common Caster Sugar questions

Answered from the same tracked data.