Caster Sugar
FailThe top 5 brands take 100% of clicks, so Caster Sugar is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £124K/yr100K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 68 sellers
Flapen Score
Caster Sugar against its category
The dotted line is the Grocery average. Past it, Caster Sugar is stronger. Inside it, weaker.
Market
The Caster Sugar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Caster Sugar 100K times last year and spent an estimated £124K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
20.1% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 20.1%
- Market size, estimated
- £124Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- caster sugar93K searches a year
02 · Price
A sale here is worth £6.16.
Listings sell for £6.16 on average, from £1.26 to £22.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.16 that is £8K to £9K a year per listing.
- Average price
- £6.16under the $15 to $100 sweet spot
- Price range
- £1.26–£22.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #13 within Baking Supplies. It carries 559 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 77%
- Out of stock, average day
- 5.9%
- Average rank
- #13in Baking Supplies
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 559per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Caster Sugar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tate & Lyle Caster Sugar 500g
- Price
- £1.86
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 7y ago

Tate & Lyle Fairtrade Caster Sugar Finely Ground Granulated Sugar - 1 kg
- Price
- £2.39
- Rating
- 4.7/5
- Reviews
- 838
- Age
- 10y ago

Tate & Lyle Fairtrade Caster Sugar Finely Ground Granulated Sugar - 2kg
- Price
- £4.45
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 10y ago

Pure Cane Caster Sugar 500g Bag (Pack of 2) | Ultra-Fine Granulated Cane Sugar for Baking & Dessert Use Vegan Vegetarian & Kosher-Friendly | Packed by Saras Foods UK
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 11mo ago

Tate & Lyle Fairtrade Golden Caster Sugar - 1kg
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 9y ago
Trending
90-day click momentum
Silver Spoon Caster Sugar 500g
- Price
- £1.36
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Tate and Lyle Granulated Sugar 1 kg
- Price
- £1.32
- Rating
- 4.7/5
- Reviews
- 1,641
- Age
- 16y ago

Old India Caster Sugar 5kg
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 5y ago

Tate & Lyle Fairtrade Caster Sugar Finely Ground Granulated Sugar - 1 kg
- Price
- £2.39
- Rating
- 4.7/5
- Reviews
- 838
- Age
- 10y ago

Tate & Lyle Fairtrade Caster Sugar Finely Ground Granulated Sugar - 2kg
- Price
- £4.45
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 10y ago
Newest
by launch date
Silver Spoon Caster Sugar 500g
- Price
- £1.36
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Pure Cane Caster Sugar 500g Bag (Pack of 2) | Ultra-Fine Granulated Cane Sugar for Baking & Dessert Use Vegan Vegetarian & Kosher-Friendly | Packed by Saras Foods UK
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 11mo ago

Pure Cane Caster Sugar 500g Bag (Pack of 6) | Ultra-Fine Granulated Cane Sugar for Baking & Dessert Use Vegan Vegetarian & Kosher-Friendly | Packed by Saras Foods UK
- Price
- £9.00
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 11mo ago

Old India Caster Sugar 5kg
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 5y ago

Tate & Lyle Caster Sugar 500g
- Price
- £1.86
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Tate & Lyle86%
- Saras Flavours of Asia8%
- Silver Spoon3%
- Old India2%
- Open — no brand owns it (0%)
Demand
Caster Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Caster Sugar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caster sugar93K/yr
- castor sugar6K/yr
- caster sugar for baking1K/yr
Reviews and returns
What reviews say buyers love and hate about Caster Sugar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too Sweet
Its quite expensive compared to sugar I can buy in store
some of the sugar had leaked out
It's VERY VERY POOR VALUE
price disgusting its only half the price in the supermarket
Over priced
Well at sometime I can not have my honey on food
Sugar is sugar
Small packs
disappointed as I thought is darker when I selected it
Love
Good sugar
Sweet sweet sugar
Its very sweet
Good price
Value For Money
Good value for money
PERFECT AS USUAL
Excellent product
it is a good reliable one
Just as advertised
As described
Good, as expected
Great taste
It can make the food delicious
Tasty
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caster Sugar questions
Answered from the same tracked data.









