How competitive is the Casserole Mix niche on Amazon United Kingdom?

4 brands and 108 sellers compete in Casserole Mix on Amazon United Kingdom. The top 5 Casserole Mix products take 22% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Casserole Mix niche?

Casserole Mix sells for £3.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.31–£30.47. The average incumbent carries 364 reviews — the moat a new listing must climb.

Casserole Mix

brand-locked demand (top 5 brands take 100% of clicks) — Casserole Mix doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Casserole Mix profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Casserole Mix is a £57K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Casserole Mix: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.2% over the last 90 days and 6.8% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr40K

Search volume / yr-32.2%267K

Conversion rate6.8%

Avg price£3.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 108

Top-5 product click share22%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 81 products

Top Casserole Mix products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwartz Rotating Spice Rack Space Saving Includes 16 Herbs and Spices Jars for your Favourite Dishes 373 G 18cm (W) x 26cm (H) Engraved Schwartz Logo on Handle 1 Spice rack

Price: £30.47
Rating: 4.6/5
Reviews: 2,245
Age: 3y ago

Schwartz Blackened Cajun Seasoning 550g

Price: £6.80
Rating: 4.8/5
Reviews: 1,745
Age: 16y ago

Schwartz Season All Seasoning All Purpose Artificial Colours & Flavours Free 300g

Price: £7.25
Rating: 4.7/5
Reviews: 640
Age: 16y ago

Colmans Midweek Meals Spaghetti Bolognese Meal Maker quick to prepare sauce mix for a protein-boosting meal 44 g

Price: £0.80
Rating: 4.5/5
Reviews: 408
Age: 15y ago

Schwartz Family Favourites Bundle One Pack Serves 4 Pack of 5 Recipe Mixes Shepherds Pie Spaghetti Bolognese Chilli Con Carne Beef Casserole Sausage Casserole Suitable for Vegetarians

Price: £3.29
Rating: 4.7/5
Reviews: 187
Age: 2y ago

Newest

by launch date

Schwartz Air Fryer Honey & Garlic Recipe Mix 30g

Price: £1.08
Rating: 4.2/5
Reviews: 16
Age: 1y ago

Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g

Price: £2.25
Rating: 4.8/5
Reviews: 15
Age: 1y ago

Schwartz Family Favourites Bundle One Pack Serves 4 Pack of 5 Recipe Mixes Shepherds Pie Spaghetti Bolognese Chilli Con Carne Beef Casserole Sausage Casserole Suitable for Vegetarians

Price: £3.29
Rating: 4.7/5
Reviews: 187
Age: 2y ago

Iceland Casserole Vegetables 1.4kg (Frozen)

Price: £1.99
Rating: 4.3/5
Reviews: 110
Age: 2y ago

Schwartz Beef Bourguignon Recipe Mix 38g

Price: £1.09
Rating: 4.7/5
Reviews: 136
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

22%

Top 20: 51%

Open market

Schwartz73%
Colman's22%
Morrisons3%
Iceland2%

Casserole Mix demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR6.8%Products81Brands4Top 5 Brands100%OOS Rate2.1%Rating4.6★Reviews364Avg BSR#394

Top Casserole Mix search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

schwartz88K/yr -18.3%3.1% conv.
schwartz seasoning47K/yr -31.2%2.7% conv.
schwartz packet mixes32K/yr -38.9%2.2% conv.
schwartz spices21K/yr -37.5%1.2% conv.
colmans packet mixes18K/yr -51.2%9.7% conv.
colmans13K/yr -29.1%8.4% conv.
casserole mix19K/yr -60.4%12.9% conv.
casserole veg12K/yr -56.7%10.3% conv.
casserole vegetables3K/yr -48.6%3.9% conv.
stew mix3K/yr -51.7%8.8% conv.

What reviews say buyers love and hate about Casserole Mix

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Taste-Overall24%

“Good seasonings”

Value For Money17%

“Great value”

Quality-Overall11%

“Best Quality”

Flavor9%

“Great flavour”

Spiciness6%

“Really spicy”

What buyers complain about

61% of reviews

Salt Content24%

“Not for chcicken way way to much salt in it”

Taste-Overall9%

“ended up with something that tasted oddly bland”

Quality-Overall5%

“Not the same quality as before”

Value For Money5%

“expensive”

Spiciness5%

“Pretty Bland For A Chilli Mix”

Common Casserole Mix questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Casserole Mix 45/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 81 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -32.2% over the last 90 days.

Casserole Mix buyers on Amazon United Kingdom complain most about Salt Content, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.