casserole mix
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Review moat
Great363.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£0.31–£30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 267K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.16avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, casserole mix is a £57K/yr Amazon United Kingdom market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
casserole mix market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £95K–£126K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #394
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 2.1%
- Avg brand age
- 58 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
22%
Top 20: 51%
Open market
0%
- Schwartz73%
- Colman's22%
- Morrisons3%
- Iceland2%
Demand
Weekly Amazon search volume, last 16 weeks — -32.2% search growth over the last 90 days.Top casserole mix search terms
- schwartz88K/yr
- schwartz seasoning47K/yr
- schwartz packet mixes32K/yr
- schwartz spices21K/yr
- colmans packet mixes18K/yr
- colmans13K/yr
- casserole mix19K/yr
- casserole veg12K/yr
- casserole vegetables3K/yr
- stew mix3K/yr
Top casserole mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwartz Rotating Spice Rack Space Saving Includes 16 Herbs and Spices Jars for your Favourite Dishes 373 G 18cm (W) x 26cm (H) Engraved Schwartz Logo on Handle 1 Spice rack
Schwartz£30.474.6★2,245 rev
Schwartz Blackened Cajun Seasoning 550g
Schwartz£6.804.8★1,745 rev
Schwartz Season All Seasoning All Purpose Artificial Colours & Flavours Free 300g
Schwartz£7.254.7★640 rev
Colmans Midweek Meals Spaghetti Bolognese Meal Maker quick to prepare sauce mix for a protein-boosting meal 44 g
Colman's£0.804.5★408 rev
Schwartz Family Favourites Bundle One Pack Serves 4 Pack of 5 Recipe Mixes Shepherds Pie Spaghetti Bolognese Chilli Con Carne Beef Casserole Sausage Casserole Suitable for Vegetarians
Schwartz£3.294.7★187 rev
Newest
by launch date
Schwartz Air Fryer Honey & Garlic Recipe Mix 30g
Schwartz£1.0816 rev
Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g
Schwartz£2.2515 rev
Schwartz Family Favourites Bundle One Pack Serves 4 Pack of 5 Recipe Mixes Shepherds Pie Spaghetti Bolognese Chilli Con Carne Beef Casserole Sausage Casserole Suitable for Vegetarians
Schwartz£3.29187 rev
Iceland Casserole Vegetables 1.4kg (Frozen)
Iceland£1.99110 rev
Schwartz Beef Bourguignon Recipe Mix 38g
Schwartz£1.09136 rev
Trending
90-day click momentumSchwartz Rotating Spice Rack Space Saving Includes 16 Herbs and Spices Jars for your Favourite Dishes 373 G 18cm (W) x 26cm (H) Engraved Schwartz Logo on Handle 1 Spice rack
Schwartz£30.474.6★
Schwartz Tuna Napolitana 30g
Schwartz£0.944.7★
Schwartz Air Fryer Honey & Garlic Recipe Mix 30g
Schwartz£1.084.2★
Schwartz Chargrill Chicken Seasoning Pepper & Garlic 51g
Schwartz£2.014.6★
Colmans Midweek Meals Spaghetti Bolognese Meal Maker quick to prepare sauce mix for a protein-boosting meal 44 g
Colman's£0.804.5★
What buyers say about casserole mix
What buyers praise and complain about, mined from review topics.What buyers love
“Good seasonings”
“Great value”
“Best Quality”
“Great flavour”
“Really spicy”
“Measuring is easy and consistent, and the blend disperses evenly without clumping”
“Easy to make”
“Love cooking”
“It it as advertised”
“The size was good”
What buyers complain about
“Not for chcicken way way to much salt in it”
“ended up with something that tasted oddly bland”
“Not the same quality as before”
“expensive”
“Pretty Bland For A Chilli Mix”
“Not great taste or flavour”
“A seems very flimsy”
“Casserole vegetables frozen”
“Mis-selling ad images”
“so not fresh at all”
Common questions
- Is casserole mix profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 81 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the casserole mix niche?
- 4 brands and 108 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in casserole mix?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- What does it cost to enter the casserole mix niche?
- Listings span £0.31–£30.47; the average listing price is £3.16 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.