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Casserole Mix

Fail

The top 5 brands take 100% of clicks, so Casserole Mix is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£57K/yr267K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
22%top-5 click share · 4 brands · 108 sellers

Flapen Score

Casserole Mix against its category

The dotted line is the Grocery average. Past it, Casserole Mix is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casserole Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Casserole Mix 267K times last year and spent an estimated £57K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
6.8%
Market size, estimated
£57Ka year
Top search term
schwartz88K searches a year

02 · Price

A sale here is worth £3.16.

Listings sell for £3.16 on average, from £0.31 to £30.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £3.16 that is £790 to £2K a year per listing.

Average price
£3.16under the $15 to $100 sweet spot
Price range
£0.31–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£790–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #394 within Herbs, Spices & Seasonings. It carries 364 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#394in Herbs, Spices & Seasonings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
81

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Casserole Mix products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

108

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

22%

Top 20: 51%

Open market

0%

  • Schwartz73%
  • Colman's22%
  • Morrisons3%
  • Iceland2%

Demand

Casserole Mix search demand

Weekly searches over the year. Pick a range.

5K4KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Casserole Mix search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schwartz88K/yr
  • schwartz seasoning47K/yr
  • schwartz packet mixes32K/yr
  • schwartz spices21K/yr
  • colmans packet mixes18K/yr
  • colmans13K/yr
  • casserole mix19K/yr
  • casserole veg12K/yr
  • casserole vegetables3K/yr
  • stew mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Casserole Mix

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not for chcicken way way to much salt in it”
A buyer, on “Salt Content”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Casserole Mix questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data