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Casserole Mix

Fail

The top 5 brands take 100% of clicks, so Casserole Mix is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£57K/yr267K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
22%top-5 click share · 4 brands · 108 sellers

Flapen Score

Casserole Mix against its category

The dotted line is the Grocery average. Past it, Casserole Mix is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casserole Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Casserole Mix 267K times last year and spent an estimated £57K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
6.8%
Market size, estimated
£57Ka year
Top search term
schwartz88K searches a year

02 · Price

A sale here is worth £3.16.

Listings sell for £3.16 on average, from £0.31 to £30.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £3.16 that is £790 to £2K a year per listing.

Average price
£3.16under the $15 to $100 sweet spot
Price range
£0.31–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£790–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #394 within Herbs, Spices & Seasonings. It carries 364 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#394in Herbs, Spices & Seasonings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Casserole Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

22%

Top 20: 51%

Open market

0%

  • Schwartz73%
  • Colman's22%
  • Morrisons3%
  • Iceland2%

Demand

Casserole Mix search demand

Weekly searches over the year. Pick a range.

5K4KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Casserole Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwartz88K/yr
  • schwartz seasoning47K/yr
  • schwartz packet mixes32K/yr
  • schwartz spices21K/yr
  • colmans packet mixes18K/yr
  • colmans13K/yr
  • casserole mix19K/yr
  • casserole veg12K/yr
  • casserole vegetables3K/yr
  • stew mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Casserole Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content24%−0.14

Not for chcicken way way to much salt in it

VERY salty

Way too salty

Taste-Overall9%+1.11

ended up with something that tasted oddly bland

The taste is hard to describe

Quite bland taste

Quality-Overall5%+0.14

Not the same quality as before

.not their usual quality

Rubbish

Value For Money5%+1.51

expensive

pricey

expensive unless you spot an offer

Spiciness5%+0.72

Pretty Bland For A Chilli Mix

That is one spicy meataball

Spicy

Love

Taste-Overall24%+1.11

Good seasonings

Absolutely LOVE this sauce

Excellent taste

Value For Money17%+1.51

Great value

Good value for money

Fantastic price

Quality-Overall11%+0.14

Best Quality

Big pack of quality item

Good quality seasoning

Flavor9%

Great flavour

Good meat flavouring

EXCELLENT taste and adds so much flavour with just the right amount of spice

Spiciness6%+0.72

Really spicy

Nice sauce

Delicious spice

FAQ

Common Casserole Mix questions

Answered from the same tracked data.