Cask Strength Whisky

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

2.8%

Market size, estimated

£281Ka year

Peak month

November2.8× the quietest month

Top search term

highland park whisky42K searches a year

Listings sell for £51.31 on average, from £24.15 to £107.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £51.31 that is £13K to £26K a year per listing.

Average price

£51.31inside the $15 to $100 sweet spot

Price range

£24.15–£107.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£13K–£26K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #487 within Beer, Wine & Spirits. It carries 1,230 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#487in Beer, Wine & Spirits

Average rating

4.71 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,230per listing

Listings tracked

21

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

97 months