Cask Strength Whisky
FailThe products selling today already average 4.7★, so Cask Strength Whisky is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £281K/yr195K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 36 sellers
Flapen Score
Cask Strength Whisky against its category
The dotted line is the Grocery average. Past it, Cask Strength Whisky is stronger. Inside it, weaker.
Market
The Cask Strength Whisky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cask Strength Whisky 195K times last year and spent an estimated £281K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £281Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- highland park whisky42K searches a year
02 · Price
A sale here is worth £51.31.
Listings sell for £51.31 on average, from £24.15 to £107.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £51.31 that is £13K to £26K a year per listing.
- Average price
- £51.31inside the $15 to $100 sweet spot
- Price range
- £24.15–£107.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £13K–£26K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #487 within Beer, Wine & Spirits. It carries 1,230 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #487in Beer, Wine & Spirits
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,230per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Cask Strength Whisky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Highland Park 12 Years Old | Scotch | Orkney | Single Malt Whisky | Heather Honey and Rich fruitcake | Double Gold Medal: SF World Spirits Competition 2023 | 40 Percent ABV | 70 cl
- Price
- £29.17
- Rating
- 4.8/5
- Reviews
- 11,197
- Age
- 13y ago
Port Charlotte 10 Year Old Heavily Peated Islay Single Malt Scotch Whisky 70cl
- Price
- £38.26
- Rating
- 4.7/5
- Reviews
- 1,932
- Age
- 8y ago
Ledaig 10 Year Old Single Malt Scotch Whisky 70cl | 46.3% ABV | Peppery Smoky and Malty Artisanal Whisky | Hebridean peated Single Malt Whisky
- Price
- £28.30
- Rating
- 4.8/5
- Reviews
- 1,178
- Age
- 14y ago
Highland Park Cask Strength Whisky|Release No.4|Limited Edition|Orkney Malted Whisky| 64.3% ABC| 70cl
- Price
- £49.17
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 2y ago
Isle of Raasay Single Malt Scotch Whisky - The Draam | 46.4% ABV 70 CL | Small-batch Island Scottish Whisky - Lightly Peated | Distilled Matured and Bottled at Raasay Distillery
- Price
- £49.83
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 4y ago
Trending
90-day click momentum
Highland Park - Signatory Vintage 100 Proof Batch #71 Single Malt Scotch - 2011 14 year old Whisky 70cl 57.1% ABV
- Price
- £45.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Isle of Raasay Single Malt Scotch Whisky - The Chinkapin | 50.2% ABV 70 CL | Small-batch Scotch Whisky - Fully Matured in Chinkapin American Oak Casks | Distilled Matured Bottled on Raasay
- Price
- £57.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Highland Park 12 Year Old - Island Single Malt Scotch Whisky - Distillery Bottling - (70CL / 40% ABV)
- Price
- £39.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Ledaig Hebridean Moon - Single Malt Scotch Whisky 70cl
- Price
- £74.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Port Charlotte 10 Year Old Heavily Peated Islay Single Malt Scotch Whisky 70cl
- Price
- £38.26
- Rating
- 4.7/5
- Reviews
- 1,932
- Age
- 8y ago
Newest
by launch dateHighland Park - Signatory Vintage 100 Proof Batch #71 Single Malt Scotch - 2011 14 year old Whisky 70cl 57.1% ABV
- Price
- £45.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Highland Park 12 Year Old - Island Single Malt Scotch Whisky - Distillery Bottling - (70CL / 40% ABV)
- Price
- £39.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Isle of Raasay Single Malt Scotch Whisky - Cask Strength Release | 61.6% ABV 70 CL | Small-batch Island Scottish Whisky - Lightly Peated | Distilled Matured and Bottled at Raasay Distillery
- Price
- £54.42
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago
Ledaig Hebridean Moon - Single Malt Scotch Whisky 70cl
- Price
- £74.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Isle of Raasay Single Malt Scotch Whisky - The Chinkapin | 50.2% ABV 70 CL | Small-batch Scotch Whisky - Fully Matured in Chinkapin American Oak Casks | Distilled Matured Bottled on Raasay
- Price
- £57.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
36
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
5%
- Highland Park36%
- Ledaig22%
- Port Charlotte18%
- Isle of Raasay Distillery15%
- Secret Bottle Shop2%
- Signatory Vintage2%
- Open — no brand owns it (4 brands, 5%)
Demand
Cask Strength Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Cask Strength Whisky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- highland park whisky42K/yr
- cask strength whisky29K/yr
- highland park22K/yr
- raasay whisky15K/yr
- ledaig whisky16K/yr
- port charlotte 10 year old12K/yr
- highland park 12 year old11K/yr
- ledaig10K/yr
- port charlotte whisky7K/yr
- isle of raasay whisky8K/yr
Reviews and returns
What reviews say buyers love and hate about Cask Strength Whisky
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Laphroaig 10 bottled at 40 abv for the UK market has been ruined by having the flavors absolutely diluted out of it
strong or rich in flavour very disappointed best described as wet at best
Not a very good present to give
Annoyed as I was going to give as a gift
not to my taste
not my taste - very very peaty
Its not the cheapest
The Raasay is to me a one time buy as I think it a bit over priced
its pricey at over £60
Not the usual quality - not Smokey
Love
A lovely full cask whisky
Nice drink
My Son in law a Whiskey aficionado was very pleased with his present
Great value for a 12 year
Excellent value
its great value for the price
Really tasty
Fantastic scotch, really smooth and has a great Smokey taste
This Whisky is brilliant the peaty taste was just what he loved about it
A quality single malt with a distinctive character
Excellent quality product
The quality and smoothness great and excellent appearance
Absolutely delicious, incredibly smooth, a plethora of flavours hits the mouth, top quality
The flavour of this dram is good
excellent value to flavour ratio
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cask Strength Whisky questions
Answered from the same tracked data.