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Cashew Butter

Fail

Demand is soft, at -18.9% this quarter, so Cashew Butter is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£68K/yr45K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
76%top-5 click share · 8 brands · 18 sellers

Flapen Score

Cashew Butter against its category

The dotted line is the Grocery average. Past it, Cashew Butter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cashew Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cashew Butter 45K times last year and spent an estimated £68K. The top 5 brands take 92% of clicks. Demand peaks in Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
14.3%
Market size, estimated
£68Ka year
Peak month
April1.9× the quietest month
Top search term
cashew butter38K searches a year

02 · Price

A sale here is worth £10.56.

Listings sell for £10.56 on average, from £3.17 to £18.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.56 that is £5K to £8K a year per listing.

Average price
£10.56under the $15 to $100 sweet spot
Price range
£3.17–£18.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #11 within Jams, Honey & Spreads. It carries 223 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
3.0%
Average rank
#11in Jams, Honey & Spreads
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Cashew Butter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

18

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

5%

  • Nutural World38%
  • Prime Earth Foods34%
  • Meridian8%
  • Naughty Nuts7%
  • zeina LOVE OUR FOOD5%
  • Biona3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cashew Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Cashew Butter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cashew butter38K/yr
  • cashew nut butter4K/yr
  • cashew butter 1kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Cashew Butter

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Crispiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disappointed that it's not crunchy cashew butter”
A buyer, on “Crispiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cashew Butter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data