Is cashew butter profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (41/100).

How competitive is the cashew butter niche?

8 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in cashew butter?

Top complaints mined from reviews: Crispiness, Thickness, Strength. The return rate is 0.0%.

When does demand for cashew butter peak?

Demand peaks in Apr; the busiest month runs 1.9× the quietest.

What does it cost to enter the cashew butter niche?

Listings span £3.17–£18.56; the average listing price is £10.56 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.

cashew butter

Skip it

Soft demand (-18.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great222.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.56

avg listing price — sweet spot $15–$100

Price range

Bad£3.17–£18.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad£68K

£68K/yr · 45K searches

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cashew butter is a £68K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cashew butter market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £63K–£84K; units × avg price
Conversion rate: 14.3%
Avg BSR: #11
Page quality: 0%
Prime: 83%
Sponsored: 58%
Out of stock: 3.0%
Avg brand age: 72 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Nutural World38%
Prime Earth Foods34%
Meridian8%
Naughty Nuts7%
zeina LOVE OUR FOOD5%
Biona3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -18.9% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.9×

Open Trend

Top cashew butter search terms

cashew butter38K/yr -19.3%13.1% conv.
cashew nut butter4K/yr -14.4%13.9% conv.
cashew butter 1kg2K/yr -19.8%16.0% conv.

All search terms

Top cashew butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prime Earth Smooth Cashew Nut Butter - Smooth Cashew Spread/Paste - 1kg - Award Winning - Made With 100% Cashew Nuts - No Oil Salt & Sugar - Vegan Keto & Paleo - Made In The UK

Prime Earth Foods£14.784.8★400 rev

Nutural World - Smooth Cashew Nut Butter (170g) Great Taste Award winner - 100% pure single ingredient

Nutural World£5.204.3★375 rev

Naughty Nuts£9.104.6★44 rev

Nutural World - Smooth Cashew Nut Butter (1kg) - Great Taste Award Winner - 100% pure single ingredient

Nutural World£18.564.6★571 rev

Zeina Cashew Butter (1Kg) - Roasted Smooth Cashew Nut Butter with Source of Protein Vegan Approved and Gluten-Free for Healthy Snacks Home Cooking and Baking

zeina LOVE OUR FOOD£16.144.4★352 rev

Newest

by launch date

Meridian Natural Smooth Cashew Butter 170g 96% Roasted Cashews Creamy Texture No Palm Oil No Added Sugar or Salt Vegan Gluten & Dairy Free (Pack of 2) from SuperfoodUK

SuperfoodUK£9.893 rev

5mo ago

Naughty Nuts£9.1044 rev

2y ago

Bulk Natural Roasted Cashew Butter Tub Smooth 500 g

Bulk£8.67246 rev

2y ago

Prime Earth - Crunchy Cashew Nut Butter - 1kg - Zero Emulsifier Oil Salt or Sugar - Made With 100% Cashew Nuts - Vegan Keto & Paleo Friendly - Produced in Small Batches - Made in the UK

Prime Earth Foods£14.85159 rev

5y ago

Prime Earth Smooth Cashew Nut Butter - Smooth Cashew Spread/Paste - 1kg - Award Winning - Made With 100% Cashew Nuts - No Oil Salt & Sugar - Vegan Keto & Paleo - Made In The UK

Prime Earth Foods£14.78400 rev

5y ago

What buyers say about cashew butter

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“This Cashew Butter is delicious”

Quality-Overall14%

“Good quality”

Flavor8%

“Very good flavour”

Texture/Consistency-Overall7%

“The consistency is so creamy, thick and easily spread”

Solubility5%

“Slightly liquid at room temperature so mixes well into overnight oats and protein shakes,”

Soft Feel4%

“It's so smooth and creamy so it spreads and drizzles perfectly”

Value For Money4%

“Best value for money I've seen anywhere”

Size-Overall4%

“Great size for the price too”

Nutritional Content3%

“Good protein i add it to my porridge”

Crispiness3%

“Tasty & Versatile Crunchy Cashew Butter”

What buyers complain about

Crispiness20%

“Disappointed that it's not crunchy cashew butter”

Thickness10%

“Can be a bit thick when trying to put it on toast”

Strength10%

“fragile”

Taste-Overall7%

“can't really taste the cashews”

Moist/Dry5%

“the bottom may be too dry if yoi use all the oils at the top”

Top return reasons

Product Condition100%

Common questions

Is cashew butter profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (41/100).
How competitive is the cashew butter niche?: 8 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in cashew butter?: Top complaints mined from reviews: Crispiness, Thickness, Strength. The return rate is 0.0%.
When does demand for cashew butter peak?: Demand peaks in Apr; the busiest month runs 1.9× the quietest.
What does it cost to enter the cashew butter niche?: Listings span £3.17–£18.56; the average listing price is £10.56 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.