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Cashew Butter

Fail

Demand is soft, at -18.9% this quarter, so Cashew Butter is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£68K/yr45K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
76%top-5 click share · 8 brands · 18 sellers

Flapen Score

Cashew Butter against its category

The dotted line is the Grocery average. Past it, Cashew Butter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cashew Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cashew Butter 45K times last year and spent an estimated £68K. The top 5 brands take 92% of clicks. Demand peaks in Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
14.3%
Market size, estimated
£68Ka year
Peak month
April1.9× the quietest month
Top search term
cashew butter38K searches a year

02 · Price

A sale here is worth £10.56.

Listings sell for £10.56 on average, from £3.17 to £18.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.56 that is £5K to £8K a year per listing.

Average price
£10.56under the $15 to $100 sweet spot
Price range
£3.17–£18.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #11 within Jams, Honey & Spreads. It carries 223 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
3.0%
Average rank
#11in Jams, Honey & Spreads
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Cashew Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

18

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Nutural World38%
  • Prime Earth Foods34%
  • Meridian8%
  • Naughty Nuts7%
  • zeina LOVE OUR FOOD5%
  • Biona3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cashew Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Cashew Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cashew butter38K/yr
  • cashew nut butter4K/yr
  • cashew butter 1kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Cashew Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Crispiness20%−0.19

Disappointed that it's not crunchy cashew butter

Thickness10%−0.04

Can be a bit thick when trying to put it on toast

Strength10%−0.10

fragile

Taste-Overall7%+2.18

can't really taste the cashews

Moist/Dry5%+0.15

the bottom may be too dry if yoi use all the oils at the top

Love

Taste-Overall36%+2.18

This Cashew Butter is delicious

so delicious and moreish

Taste nice

Quality-Overall14%+0.08

Good quality

Amazing product

Product is perfect

Flavor8%−0.05

Very good flavour

very useful for adding depth of flavour to dressings, to deserts etc

Texture/Consistency-Overall7%+0.77

The consistency is so creamy, thick and easily spread

for nut butter it's just about perfect consistancy

Solubility5%+0.03

Slightly liquid at room temperature so mixes well into overnight oats and protein shakes,

Spreads quite well on toast

Return

0.0% Return rate 0% Fixable by listing

Product Condition100%

FAQ

Common Cashew Butter questions

Answered from the same tracked data.