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Carton Drinks

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Carton Drinks is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£500K/yr834K searches / yr
90-day growth
+46.0%search demand this quarter
Competition
58%top-5 click share · 3 brands · 79 sellers

Flapen Score

Carton Drinks against its category

The dotted line is the Grocery average. Past it, Carton Drinks is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carton Drinks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carton Drinks 834K times last year and spent an estimated £500K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £500K a year.

Searches, last 12 months
834K
Growth, 90 days vs prior 90
+46.0%
Conversion, latest week
18.6%
Market size, estimated
£500Ka year
Peak month
December2.2× the quietest month
Top search term
fruit shoots258K searches a year

02 · Price

A sale here is worth £3.22.

Listings sell for £3.22 on average, from £1.50 to £9.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £3.22 that is £19K to £26K a year per listing.

Average price
£3.22under the $15 to $100 sweet spot
Price range
£1.50–£9.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£19K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Beverage Syrups & Concentrates. It carries 793 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#181in Beverage Syrups & Concentrates
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
793per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Carton Drinks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • FRUIT SHOOT59%
  • Capri-Sun40%
  • Robinsons2%
  • Open — no brand owns it (0%)

Demand

Carton Drinks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Carton Drinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit shoots258K/yr
  • capri sun210K/yr
  • fruit shoot112K/yr
  • kids drinks71K/yr
  • fruit shoots 24 pack52K/yr
  • kids juice29K/yr
  • caprisun15K/yr
  • fruit shoot hydro9K/yr
  • fruit shoot 24 pack7K/yr
  • capri sun orange13K/yr

Reviews and returns

What reviews say buyers love and hate about Carton Drinks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.04

Taste bad

Extremely strange taste

funny after taste

Dilute/Watery13%−0.04

as a diluted one

Watery orange juice

A bit bland and watery tasting

Bitter7%−0.02

Bitter and cheap tesco value quality orange

Very bitter aftertaste

Value For Money7%+3.66

you will find it a lot cheaper

These are rather expensive unless you find them on offer

Not worth the money

Stale/Rotten/Spoiled7%−0.03

Mouldy

Could make kids seriously ill by selling foul out of date products

Love

Value For Money41%+3.66

Amazing price

Excellent value

Good value for money

Taste-Overall22%−0.04

Nice tasting drinks

Good taste

Great juice & taste

Quality-Overall6%−0.01

Good content

Its well made

Good quality

Flavor6%+0.04

I love that it is clear flavored water

Great flavour

Great flavour kids loved them

Ease Of Use6%+0.42

easy to use

Super Handy

easy to take with you. I'm always on the 'go'

FAQ

Common Carton Drinks questions

Answered from the same tracked data.