Carpet Freshener
MaybeReturns run at only 0.1% of orders. But prices span $0.96–$12.51, mostly outside the sweet spot, so Carpet Freshener is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £596K/yr837K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 162 sellers
Flapen Score
Carpet Freshener against its category
The dotted line is the Grocery average. Past it, Carpet Freshener is stronger. Inside it, weaker.
Market
The Carpet Freshener market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Carpet Freshener 837K times last year and spent an estimated £596K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.
- Searches, last 12 months
- 837K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £596Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- carpet freshener277K searches a year
02 · Price
A sale here is worth £5.31.
Listings sell for £5.31 on average, from £0.96 to £12.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £5.31 that is £16K to £21K a year per listing.
- Average price
- £5.31under the $15 to $100 sweet spot
- Price range
- £0.96–£12.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £16K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #21 within Air Fresheners. It carries 1,690 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #21in Air Fresheners
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,690per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Carpet Freshener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Astonish Shake & Fresh Carpet Freshener Eliminates Odours Lemon Sparkle 3 x 350g
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Pink Blossom 3 x 350g
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Shake and Vac Carpet Freshener | Carpet Odour Neutraliser Shake & Fresh Powder 3 x 500g Fresh Linen Lily Blossom Floral Garden
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago

1001 Carpet Fresh for Pet Odour Thai Orchid & Passionfruit 300ml Pet Odour Remover Foam Carpet Rug & Upholstery Freshener Quick Drying Fine Foam No Need to Hoover WoolSafe Approved
- Price
- £1.90
- Rating
- 4.5/5
- Reviews
- 3,121
- Age
- 5y ago

Vanish Oxi Action Carpet Powder Deep Cleaner 650g Carpet Powder Spring Flowers Fragrance
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 3,468
- Age
- 10y ago
Trending
90-day click momentum
Zoflora Mountain Air Carpet Foam 1 x 400ml Carpet Cleaner Stain Remover Foam for Carpets and Upholstery Neutralises Odours Deep Cleans Pet Safe
- Price
- £2.92
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 7mo ago

1001 Carpet Fresh Apple & Cinnamon 300ml Refreshing Floral Scent
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 3,121
- Age
- 8mo ago

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago

Shake and Vac Carpet Freshener Powder | Carpet Odour Neutraliser & Deodoriser | Pet Friendly Carpet Cleaner Powder for Vacuuming Rugs Mattresses & Upholstery | Pack of 3 x 500g (Fresh Linen)
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago

1001 Carpet Fresh for Pet Odour Thai Orchid & Passionfruit 300ml x 6 Pet Odour Remover Foam Carpet Rug & Upholstery Freshener Quick Drying Fine Foam No Need to Hoover WoolSafe Approved
- Price
- £12.51
- Rating
- 4.5/5
- Reviews
- 3,121
- Age
- 13y ago
Newest
by launch date
Zoflora Mountain Air Carpet Foam 1 x 400ml Carpet Cleaner Stain Remover Foam for Carpets and Upholstery Neutralises Odours Deep Cleans Pet Safe
- Price
- £2.92
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 7mo ago

1001 Carpet Fresh Apple & Cinnamon 300ml Refreshing Floral Scent
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 3,121
- Age
- 8mo ago

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago

Shake and Vac Carpet Freshener Powder | Carpet Odour Neutraliser & Deodoriser | Pet Friendly Carpet Cleaner Powder for Vacuuming Rugs Mattresses & Upholstery | Pack of 3 x 500g (Fresh Linen)
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 9mo ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Tropical Breeze 3 x 350g
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
162
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
13%
- Astonish38%
- 100117%
- Vanish10%
- ABL Supplies10%
- Neutradol8%
- Zoflora4%
- Open — no brand owns it (6 brands, 13%)
Demand
Carpet Freshener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Carpet Freshener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- carpet freshener277K/yr
- shake and vac159K/yr
- carpet powder41K/yr
- carpet freshener powder41K/yr
- carpet cleaner powder38K/yr
- shake n vac36K/yr
- shake and vac carpet freshener33K/yr
- carpet deodorizer30K/yr
- carpet fresh19K/yr
- neutradol carpet freshener powder15K/yr
Reviews and returns
What reviews say buyers love and hate about Carpet Freshener
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible smell
Chemical smell
very weak smelling
Poor value for money
2 really expensive
Waste of money
Doesnt work
Did not work well
Doesent work
Poor results
Not very good
not as good as the better brands
also they where packaged really well as last time I got off someone else and they came and had all leaked in box
One of the cans had leaked
Happy with packing some did leak in post about a tea spoon
Love
Great fragrance
Long lasting fragrance
Smells fresh
Good value for money
Excellent value for money
Decent Price
Other than that the product is lovely
Good cleaning product
Excellent product
COTTON FRESH
keeps them fresh
Fresh smell
As advertised
Works as described
Just what you need
Return
0.1% Return rate 0% Fixable by listing
also they where packaged really well as last time I got off someone else and they came and had all leaked in box
One of the cans had leaked
Happy with packing some did leak in post about a tea spoon
Horrible smell
Chemical smell
very weak smelling
Doesnt work
Did not work well
Doesent work
Difficult to use
was extremely hard to actually get it all out
doesnt last that long
you tend to over do it so tin does not last
it doesnt last as long or feel as effective as I expected once the initial smell fades
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Carpet Freshener questions
Answered from the same tracked data.









