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Carpet Freshener

Maybe

An estimated 0.1% of orders come back. But prices span $0.96–$12.51, mostly outside the sweet spot, so Carpet Freshener is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£596K/yr837K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
51%top-5 click share · 12 brands · 162 sellers

Flapen Score

Carpet Freshener against its category

The dotted line is the Grocery average. Past it, Carpet Freshener is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Freshener 837K times last year and spent an estimated £596K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.

Searches, last 12 months
837K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
13.4%
Market size, estimated
£596Ka year
Peak month
September1.4× the quietest month
Top search term
carpet freshener277K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £0.96 to £12.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £5.31 that is £16K to £21K a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£0.96–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£16K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #21 within Air Fresheners. It carries 1,690 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#21in Air Fresheners
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,690per listing
Listings tracked
25

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Carpet Freshener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

162

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 95%

Open market

13%

  • Astonish38%
  • 100117%
  • Vanish10%
  • ABL Supplies10%
  • Neutradol8%
  • Zoflora4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Carpet Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Carpet Freshener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • carpet freshener277K/yr
  • shake and vac159K/yr
  • carpet powder41K/yr
  • carpet freshener powder41K/yr
  • carpet cleaner powder38K/yr
  • shake n vac36K/yr
  • shake and vac carpet freshener33K/yr
  • carpet deodorizer30K/yr
  • carpet fresh19K/yr
  • neutradol carpet freshener powder15K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Freshener

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.1%of orders come back
“Horrible smell”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Carpet Freshener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data