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Carpet Freshener

Maybe

Returns run at only 0.1% of orders. But prices span $0.96–$12.51, mostly outside the sweet spot, so Carpet Freshener is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£596K/yr837K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
51%top-5 click share · 12 brands · 162 sellers

Flapen Score

Carpet Freshener against its category

The dotted line is the Grocery average. Past it, Carpet Freshener is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Freshener 837K times last year and spent an estimated £596K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.

Searches, last 12 months
837K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
13.4%
Market size, estimated
£596Ka year
Peak month
September1.4× the quietest month
Top search term
carpet freshener277K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £0.96 to £12.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £5.31 that is £16K to £21K a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£0.96–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£16K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #21 within Air Fresheners. It carries 1,690 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#21in Air Fresheners
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,690per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Carpet Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

162

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

13%

  • Astonish38%
  • 100117%
  • Vanish10%
  • ABL Supplies10%
  • Neutradol8%
  • Zoflora4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Carpet Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Carpet Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet freshener277K/yr
  • shake and vac159K/yr
  • carpet powder41K/yr
  • carpet freshener powder41K/yr
  • carpet cleaner powder38K/yr
  • shake n vac36K/yr
  • shake and vac carpet freshener33K/yr
  • carpet deodorizer30K/yr
  • carpet fresh19K/yr
  • neutradol carpet freshener powder15K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Freshener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell36%−0.12

Horrible smell

Chemical smell

very weak smelling

Value For Money8%+0.40

Poor value for money

2 really expensive

Waste of money

Functionality-Overall5%−0.13

Doesnt work

Did not work well

Doesent work

Quality-Overall4%+1.04

Poor results

Not very good

not as good as the better brands

Leak-Proof4%

also they where packaged really well as last time I got off someone else and they came and had all leaked in box

One of the cans had leaked

Happy with packing some did leak in post about a tea spoon

Love

Smell52%−0.12

Great fragrance

Long lasting fragrance

Smells fresh

Value For Money10%+0.40

Good value for money

Excellent value for money

Decent Price

Quality-Overall8%+1.04

Other than that the product is lovely

Good cleaning product

Excellent product

Freshness5%+0.73

COTTON FRESH

keeps them fresh

Fresh smell

Advertised Vs Actual Product3%+0.72

As advertised

Works as described

Just what you need

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof37%▅▃▄▅██

also they where packaged really well as last time I got off someone else and they came and had all leaked in box

One of the cans had leaked

Happy with packing some did leak in post about a tea spoon

Smell22%▄▃▄█▄▅

Horrible smell

Chemical smell

very weak smelling

Functionality-Overall8%▄█▅▁▂▃

Doesnt work

Did not work well

Doesent work

Ease Of Use8%▅▄█▁▃▁

Difficult to use

was extremely hard to actually get it all out

Durability4%█▆▆▅▁▁

doesnt last that long

you tend to over do it so tin does not last

it doesnt last as long or feel as effective as I expected once the initial smell fades

FAQ

Common Carpet Freshener questions

Answered from the same tracked data.