Is carpet foam profitable to sell on Amazon United Kingdom?

The niche generates £94K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (37/100).

How competitive is the carpet foam niche?

5 brands and 119 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in carpet foam?

Top complaints mined from reviews: Smell, Value For Money, Stain Resistance. The return rate is 0.1%.

When does demand for carpet foam peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the carpet foam niche?

Listings span £1.13–£12.83; the average listing price is £5.15 (sweet spot $15–$100). The average incumbent carries 4,752 reviews — the moat a new listing must climb.

carpet foam

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,751.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£94K

£94K/yr · 115K searches

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.15

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.13–£12.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, carpet foam is a £94K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

carpet foam market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £77K–£103K; units × avg price
Conversion rate: 15.9%
Avg BSR: #7
Page quality: 0%
Prime: 93%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Zoflora46%
100145%
Vanish5%
Astonish2%
Dr. Beckmann2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top carpet foam search terms

carpet foam29K/yr -6.3%9.4% conv.
zoflora carpet foam31K/yr -24.1%13.9% conv.
carpet spray20K/yr +2.7%8.5% conv.
1001 carpet fresh spray19K/yr -1.2%11.4% conv.
1001 carpet fresh pet4K/yr +27.5%11.7% conv.
carpet mousse4K/yr -19.5%10.1% conv.
1001 carpet fresh4K/yr +30.8%7.5% conv.
zoflora carpet4K/yr -20.4%11.2% conv.

All search terms

Top carpet foam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zoflora Linen Fresh Carpet Freshener & Care Foam Carpet Cleaner Stain Remover Foam for Carpets and Upholstery Neutralises Odours Deep Cleans Pet Safe 1x 600 ml

Zoflora£3.834.5★1,648 rev

1001 Carpet Fresh for Pet Odour Thai Orchid & Passionfruit 300ml Pet Odour Remover Foam Carpet Rug & Upholstery Freshener Quick Drying Fine Foam No Need to Hoover WoolSafe Approved

1001£1.904.5★3,121 rev

1001 Carpet Fresh for Pet Odour Thai Orchid & Passionfruit 300ml x 6 Pet Odour Remover Foam Carpet Rug & Upholstery Freshener Quick Drying Fine Foam No Need to Hoover WoolSafe Approved

1001£12.514.5★3,121 rev

Zoflora Mountain Air Carpet Foam 1 x 400ml Carpet Cleaner Stain Remover Foam for Carpets and Upholstery Neutralises Odours Deep Cleans Pet Safe

Zoflora£2.924.2★19 rev

1001 Carpet Fresh Soft Jasmine + Fresh Linen Scent 300ml Carpet Rug & Upholstery Freshening Foam Quick Drying No Need to Hoover Eliminates Odours WoolSafe Approved

1001£2.394.5★1,152 rev

Newest

by launch date

Zoflora Mountain Air Carpet Foam 1 x 400ml Carpet Cleaner Stain Remover Foam for Carpets and Upholstery Neutralises Odours Deep Cleans Pet Safe

Zoflora£2.9219 rev

7mo ago

1001 Carpet Fresh Apple & Cinnamon 300ml Refreshing Floral Scent

1001£1.813,121 rev

8mo ago

Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue

Astonish£1.132,375 rev

1y ago

Zoflora Springtime Carpet Foam 1 x 400ml Carpet Cleaner Stain Remover Foam for Carpets and Upholstery Neutralises Odours Deep Cleans Pet Safe

Zoflora£2.8787 rev

1y ago

Zoflora Linen Fresh Carpet Freshener & Care Foam Carpet Cleaner Stain Remover Foam for Carpets and Upholstery Neutralises Odours Deep Cleans Pet Safe 1x 600 ml

Zoflora£3.831,648 rev

3y ago

What buyers say about carpet foam

What buyers praise and complain about, mined from review topics.

What buyers love

Smell36%

“smells fresh”

Value For Money11%

“Great value”

Quality-Overall10%

“Other than that the product is lovely”

Ease Of Cleaning9%

“I certainly recommend this for spot cleaning”

Ease Of Use7%

“Keep it handy at all times”

Efficiency4%

“Works well”

Advertised Vs Actual Product4%

“As advertised”

Freshness3%

“COTTON FRESH”

Ease Of Application2%

“Easy application and has a nice scent”

Spray/Flow2%

“Very effective spray”

What buyers complain about

Smell23%

“chocking smell”

Value For Money9%

“Waste of money”

Stain Resistance9%

“Doesnt get rid of all the stains”

Functionality-Overall6%

“Didn't work”

Durability6%

“does not last”

Ease Of Cleaning5%

“not overly impressed with the cleaning or care properties if I'm being absolutely honest”

Quality-Overall4%

“Absolutely rubbish”

Leak-Proof4%

“Leaking bottle”

Design-Overall2%

“Great product bad design of bottle”

Size-Overall2%

“The bottle is quite big”

Top return reasons

Leak-Proof20%

Smell17%

Ease Of Use14%

Functionality-Overall10%

Durability9%

Spray/Flow6%