Skip to content

Carpet Foam

Fail

The top 5 brands take 100% of clicks, so Carpet Foam is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£94K/yr115K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
69%top-5 click share · 5 brands · 119 sellers

Flapen Score

Carpet Foam against its category

The dotted line is the Grocery average. Past it, Carpet Foam is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Foam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Foam 115K times last year and spent an estimated £94K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
15.9%
Market size, estimated
£94Ka year
Peak month
November1.4× the quietest month
Top search term
carpet foam29K searches a year

02 · Price

A sale here is worth £5.15.

Listings sell for £5.15 on average, from £1.13 to £12.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.15 that is £4K to £5K a year per listing.

Average price
£5.15under the $15 to $100 sweet spot
Price range
£1.13–£12.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Air Fresheners. It carries 4,752 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#7in Air Fresheners
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,752per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Carpet Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Zoflora46%
  • 100145%
  • Vanish5%
  • Astonish2%
  • Dr. Beckmann2%
  • Open — no brand owns it (0%)

Demand

Carpet Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Carpet Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet foam29K/yr
  • zoflora carpet foam31K/yr
  • carpet spray20K/yr
  • 1001 carpet fresh spray19K/yr
  • 1001 carpet fresh pet4K/yr
  • carpet mousse4K/yr
  • 1001 carpet fresh4K/yr
  • zoflora carpet4K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Foam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.12

chocking smell

Horrible smell

Chemical smell

Value For Money9%−0.02

Waste of money

Okay,not worth the price

expensive

Stain Resistance9%

Doesnt get rid of all the stains

any kind of stain you have this will take it out it has a subber on the bottle

after this bottle I can barely see either stain

Functionality-Overall6%−0.08

Didn't work

Peculiarly ineffective

None of them worked

Durability6%−0.06

does not last

fell apart

brush broke after two uses

Love

Smell36%−0.12

smells fresh

Long lasting fragrance

Great fragrance

Value For Money11%−0.02

Great value

Excellent value for money

Decent Price

Quality-Overall10%+0.54

Other than that the product is lovely

Excellent product

Good product 👍 Very good product for the

Ease Of Cleaning9%+0.87

I certainly recommend this for spot cleaning

Excellent cleaner

Excellent product really cleans

Ease Of Use7%+1.08

Keep it handy at all times

Easy and quick to use

Very easy to use and sprays well

Return

0.1% Return rate 4% Fixable by listing

Leak-Proof20%▇▁▅▇▇█

Leaking bottle

One of the cans had leaked

leaking everywhere

Smell17%▃▃▃█▆▃

chocking smell

Horrible smell

Chemical smell

Ease Of Use14%▄▆█▂▃▃
Functionality-Overall10%▃▆▃▃▁█

Didn't work

Peculiarly ineffective

None of them worked

Durability9%▄▅▄█▁▄

does not last

fell apart

brush broke after two uses

FAQ

Common Carpet Foam questions

Answered from the same tracked data.