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Carpet Deodorizer

Fail

Prices span $1.13–$9.96, mostly outside the sweet spot, so Carpet Deodorizer is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£67K/yr99K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
49%top-5 click share · 10 brands · 112 sellers

Flapen Score

Carpet Deodorizer against its category

The dotted line is the Grocery average. Past it, Carpet Deodorizer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Deodorizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Deodorizer 99K times last year and spent an estimated £67K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
13.5%
Market size, estimated
£67Ka year
Peak month
November1.5× the quietest month
Top search term
carpet deodorizer30K searches a year

02 · Price

A sale here is worth £5.02.

Listings sell for £5.02 on average, from £1.13 to £9.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.02 that is £1K to £3K a year per listing.

Average price
£5.02under the $15 to $100 sweet spot
Price range
£1.13–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #22 within Household Cleaners. It carries 1,615 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#22in Household Cleaners
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,615per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Carpet Deodorizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

112

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

7%

  • Zoflora36%
  • Neutradol28%
  • Astonish12%
  • Simple Solution7%
  • 10015%
  • Vanish4%
  • Open — no brand owns it (4 brands, 7%)

Demand

Carpet Deodorizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Carpet Deodorizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet deodorizer30K/yr
  • zoflora carpet foam31K/yr
  • neutradol carpet freshener powder15K/yr
  • carpet deodorizer powder10K/yr
  • carpet odour eliminator4K/yr
  • neutradol carpet4K/yr
  • carpet deodoriser3K/yr
  • zoflora carpet cleaner2K/yr
  • neutradol carpet odour destroyer255/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Deodorizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell36%+0.94

chocking smell

Horrible smell

Chemical smell

Value For Money8%

Poor value for money

2 really expensive

Waste of money

Functionality-Overall6%−0.18

Doesn't work

Unfortunately doesn't work as expected

Did not work well

Quality-Overall4%+0.98

Poor results

Not very good

not as good as the better brands

Ease Of Cleaning3%+0.54

it took longer to clean out the hoover after use

Its obviously not a replacement for properly washing something thats dirty

In my experience this product does not clean the carpet

Love

Smell53%+0.94

Great fragrance

Smells fresh

Long lasting fragrance

Value For Money10%

Good value for money

Decent Price

Great deal

Quality-Overall8%+0.98

Other than that the product is lovely

Good cleaning product

Excellent product

Freshness4%+0.39

COTTON FRESH

Fresh home

Fresh smell

Ease Of Use4%+0.25

Easy to use

Quite easy to apply

Very easy to use and sprays well

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof39%▅▃▄▇██

also they where packaged really well as last time I got off someone else and they came and had all leaked in box

Over the years it's had spillage

Happy with packing some did leak in post about a tea spoon

Smell21%▇▄███▆

chocking smell

Horrible smell

Chemical smell

Functionality-Overall10%▄█▇▃▂▃

Doesn't work

Unfortunately doesn't work as expected

Did not work well

Ease Of Use5%▇▇█▁▁▁

Difficult to use

was extremely hard to actually get it all out

Defective Material/Parts3%▅▇▁█▇▁

FAQ

Common Carpet Deodorizer questions

Answered from the same tracked data.