Carpet Cleaner
MaybeShoppers spend $16.3M a year here. But demand is soft, at -9.8% this quarter, so Carpet Cleaner is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £16.3M/yr4.0M searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 350 sellers
Flapen Score
Carpet Cleaner against its category
The dotted line is the Grocery average. Past it, Carpet Cleaner is stronger. Inside it, weaker.
Market
The Carpet Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Carpet Cleaner 4.0M times last year and spent an estimated £16.3M. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16.3M a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £16.3Ma year
- Peak month
- October1.8× the quietest month
- Top search term
- carpet cleaner1.8M searches a year
02 · Price
A sale here is worth £85.19.
Listings sell for £85.19 on average, from £2.79 to £165.88. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £85.19 that is £341K to £426K a year per listing.
- Average price
- £85.19inside the $15 to $100 sweet spot
- Price range
- £2.79–£165.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £341K–£426K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #17 within Household Cleaners. It carries 3,897 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #17in Household Cleaners
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,897per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Carpet Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vax Dual Power Carpet Cleaner Machine Upright Portable Carpet and Rug Shampooer Washer Included Solution Easy to Carry Orange 800W 5.8kg W86-DP-B
- Price
- £71.42
- Rating
- 4.3/5
- Reviews
- 11,007
- Age
- 12y ago
Dr. Beckmann Carpet Stain Remover | Works in 3 mins | 650 ml
- Price
- £2.79
- Rating
- 4.6/5
- Reviews
- 35,512
- Age
- 6y ago
Vax Rapid Power Revive Carpet Cleaner Machine Rug Upholstery Car Stair Upright Shampooer Washer Handheld Spot Cleaning Wash Tool Solution 1200W Grey/Orange CWGRV011
- Price
- £100.73
- Rating
- 4.6/5
- Reviews
- 6,527
- Age
- 7y ago
Vax Compact Power Carpet Cleaner Machine Upright Portable Rug Shampooer Washer Included Solution Easy to Carry White 800W 5.5kg CWCPV011
- Price
- £68.70
- Rating
- 4.5/5
- Reviews
- 8,748
- Age
- 7y ago
Vax Rapid Power Refresh Carpet Cleaner Machine Rug Upholstery Car Stair Upright Shampooer Washer Handheld Spot Cleaning Wash Tool Solution 1200W Grey/Purple CDCW-RPXR
- Price
- £102.11
- Rating
- 4.6/5
- Reviews
- 6,527
- Age
- 6y ago
Trending
90-day click momentum
STARRYBOT Portable Carpet & Upholstery Cleaner Machine for Pets Stains and Spot Cleaning 15Kpa Powerful Suction Compact Cleaner for Home Car Interior & Auto Detailing (White)
- Price
- £44.84
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1mo ago
BISSELL PowerWash Compact Carpet Cleaner 600W 4055E
- Price
- £83.72
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 1y ago
Vax Platinum Power Max Pet-Design Carpet Cleaner Machine Tough Stain and Odour Remover Upholstery and Area Rug Cleaner Handheld Spot Cleaner for Cars & Stairs with SpinScrub Tools (CDCW-PMXP)
- Price
- £133.92
- Rating
- 4.4/5
- Reviews
- 342
- Age
- 2y ago
Akitas X7 Spot Cleaner 600W Portable Carpet & Upholstery Cleaner with Self-Cleaning Function Dual Water Tanks Lightweight Handheld Design Ideal for Pet Stains Sofas Rugs Cars & Upholstery
- Price
- £43.26
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 1y ago
Vax Dual Power Carpet Cleaner Machine Upright Portable Carpet and Rug Shampooer Washer Included Solution Easy to Carry Orange 800W 5.8kg W86-DP-B
- Price
- £71.42
- Rating
- 4.3/5
- Reviews
- 11,007
- Age
- 12y ago
Newest
by launch dateSTARRYBOT Portable Carpet & Upholstery Cleaner Machine for Pets Stains and Spot Cleaning 15Kpa Powerful Suction Compact Cleaner for Home Car Interior & Auto Detailing (White)
- Price
- £44.84
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1mo ago
Vax SpotWash Home and Pet Spot Cleaner Upholstery Sofa Stairs Home Car Rug Stain Cleaning Small Handheld Shampooer Machine Additional Solution SpinScrub and Tools 4.5kg Grey/Cyan CDSW-MPDP
- Price
- £85.31
- Rating
- 4.5/5
- Reviews
- 5,471
- Age
- 10mo ago
Vax SpinScrub Power Carpet Cleaner Machine Rug Upholstery Car Stair Upright Shampooer Washer. Handheld Spot Cleaning Wash Tool Additional Solution 1200W Grey/Cyan CDCW-SSXD
- Price
- £114.84
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 10mo ago
Akitas X7 Spot Cleaner 600W Portable Carpet & Upholstery Cleaner with Self-Cleaning Function Dual Water Tanks Lightweight Handheld Design Ideal for Pet Stains Sofas Rugs Cars & Upholstery
- Price
- £43.26
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 1y ago
BISSELL PowerWash Compact Carpet Cleaner 600W 4055E
- Price
- £83.72
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
350
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
6%
- Vax60%
- Dr. Beckmann12%
- Shark8%
- BISSELL5%
- VYTRONIX4%
- Akitas4%
- Open — no brand owns it (4 brands, 6%)
Demand
Carpet Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Carpet Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- carpet cleaner1.8M/yr
- carpet cleaner machines1.2M/yr
- vax carpet cleaner381K/yr
- carpet washers96K/yr
- carpet washer73K/yr
- carpet cleaners60K/yr
- carpet shampooer53K/yr
- rug cleaner46K/yr
- carpet cleaner machine42K/yr
- carpet shampooer machine32K/yr
Reviews and returns
What reviews say buyers love and hate about Carpet Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't clean very well at all
difficult to clean
Worse cleaner ever
Didnt last
Broke after first use
Breaks easily
Started to leak
Leaked everywhere
Leaking
Not good quality
Poor quality control
shoddy quality
Did not work
this is not effective
doesn't really work well
Love
Cleans like a dream
Cleans up well
Cleans well
Easy to operate
Ease of use
easy to remove
Good value for money
Brilliant for the money
Excellent Value For Money
Good product 👍 Very good product for the
good quality, nice big container
Amazing quality
As described
works as advertised
Exactly what I needed
Return
1.2% Return rate 9% Fixable by listing
Did not work
this is not effective
doesn't really work well
Started to leak
Leaked everywhere
Leaking
doesn't clean very well at all
difficult to clean
Worse cleaner ever
Sprayer Stucks frequently
Won't spray water
Spray does not work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Carpet Cleaner questions
Answered from the same tracked data.