Carnation Evaporated Milk
FailThe top 5 brands take 100% of clicks, so Carnation Evaporated Milk is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £135K/yr116K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 78%top-5 click share · 2 brands · 59 sellers
Flapen Score
Carnation Evaporated Milk against its category
The dotted line is the Grocery average. Past it, Carnation Evaporated Milk is stronger. Inside it, weaker.
Market
The Carnation Evaporated Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Carnation Evaporated Milk 116K times last year and spent an estimated £135K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
18.7% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 18.7%
- Market size, estimated
- £135Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- evaporated milk85K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £0.60 to £27.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.23 that is £19K to £25K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £0.60–£27.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #678 within Baking Supplies. It carries 534 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #678in Baking Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 534per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Carnation Evaporated Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Carnation Evaporated Milk 410g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 625
- Age
- 10y ago

Morrisons Evaporated Milk Full Cream 410 g
- Price
- £0.76
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 10y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410g
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 7y ago

Carnation Topping Evaporated Milk 170 g
- Price
- £0.93
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 15y ago

Nestle Carnation Evaporated Milk 410g (Pack of 1)
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 14y ago
Trending
90-day click momentum
Morrisons Evaporated Milk Full Cream 410 g (Pack of 12) Packaging May Vary
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 5y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410g
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 7y ago

Carnation Topping Evaporated Milk 170 g
- Price
- £0.93
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 15y ago

Morrisons Evaporated Milk Full Cream 170g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 9y ago

Carnation Evaporated Milk 410g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 625
- Age
- 10y ago
Newest
by launch date
Morrisons Evaporated Milk Full Cream 410 g (Pack of 12) Packaging May Vary
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 5y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410 g x 12
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 5y ago

Carnation Evaporated Milk 170g (Pack of 12)
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 6y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410g
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 7y ago

Morrisons Evaporated Milk Full Cream 170g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Carnation55%
- Morrisons45%
Demand
Carnation Evaporated Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Carnation Evaporated Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- evaporated milk85K/yr
- carnation milk22K/yr
- carnation evaporated milk4K/yr
- evaporated milk pack of 125K/yr
Reviews and returns
What reviews say buyers love and hate about Carnation Evaporated Milk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Why does it cost so much
Overpricing
pricey
Was disappointed that one of the tins was so badly damaged can't be used as contaminated
Evaporated milk like in my coffee creamy
* Sweetness Confusion: Often mistaken for condensed milk. Note: This is completely unsweetened
Love
Taste is good
Coffee delight
Great for tea
Brilliant quality
Totally fine, as described
Great product
Good value for money
Good price
Well worth buying
Does the job
Exactly what is shown in the photo
Exactly as described
it makes it creamier
* Rich & Creamy: Delivers a delightfully smooth texture without the heaviness of double cream
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Carnation Evaporated Milk questions
Answered from the same tracked data.









