Carnation Evaporated Milk
FailThe top 5 brands take 100% of clicks, so Carnation Evaporated Milk is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £135K/yr116K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 78%top-5 click share · 2 brands · 59 sellers
Flapen Score
Carnation Evaporated Milk against its category
The dotted line is the Grocery average. Past it, Carnation Evaporated Milk is stronger. Inside it, weaker.
Market
The Carnation Evaporated Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Carnation Evaporated Milk 116K times last year and spent an estimated £135K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 18.7% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 18.7%
- Market size, estimated
- £135Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- evaporated milk85K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £0.60 to £27.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.23 that is £19K to £25K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £0.60–£27.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #678 within Baking Supplies. It carries 534 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #678in Baking Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 534per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Carnation Evaporated Milk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Carnation Evaporated Milk 410g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 625
- Age
- 10y ago

Morrisons Evaporated Milk Full Cream 410 g
- Price
- £0.76
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 10y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410g
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 7y ago

Carnation Topping Evaporated Milk 170 g
- Price
- £0.93
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 15y ago

Nestle Carnation Evaporated Milk 410g (Pack of 1)
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 14y ago
Trending
estimated 90-day click momentum
Morrisons Evaporated Milk Full Cream 410 g (Pack of 12) Packaging May Vary
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 5y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410g
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 7y ago

Carnation Topping Evaporated Milk 170 g
- Price
- £0.93
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 15y ago

Morrisons Evaporated Milk Full Cream 170g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 9y ago

Carnation Evaporated Milk 410g
- Price
- £1.41
- Rating
- 4.7/5
- Reviews
- 625
- Age
- 10y ago
Newest
by launch date
Morrisons Evaporated Milk Full Cream 410 g (Pack of 12) Packaging May Vary
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 5y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410 g x 12
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 5y ago

Carnation Evaporated Milk 170g (Pack of 12)
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 6y ago

Morrisons Eat Smart Reduced Fat Evaporated Milk 410g
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 7y ago

Morrisons Evaporated Milk Full Cream 170g
- Price
- £0.60
- Rating
- 4.6/5
- Reviews
- 1,357
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
59
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Carnation55%
- Morrisons45%
Demand
Carnation Evaporated Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Carnation Evaporated Milk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- evaporated milk85K/yr
- carnation milk22K/yr
- carnation evaporated milk4K/yr
- evaporated milk pack of 125K/yr
Reviews and returns
What reviews say buyers love and hate about Carnation Evaporated Milk
We read the reviews and the return reasons for every product selling here.
“Why does it cost so much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Carnation Evaporated Milk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









