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Carling Premier Lager 24 X 440ml Cans

Fail

The top 5 brands take 100% of clicks, so Carling Premier Lager 24 X 440ml Cans is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£7K/yr16K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
97%top-5 click share · 4 brands · 29 sellers

Flapen Score

Carling Premier Lager 24 X 440ml Cans against its category

The dotted line is the Grocery average. Past it, Carling Premier Lager 24 X 440ml Cans is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carling Premier Lager 24 X 440ml Cans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carling Premier Lager 24 X 440ml Cans 16K times last year and spent an estimated £7K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
1.5%
Market size, estimated
£7Ka year
Peak month
December3.8× the quietest month
Top search term
carling premier14K searches a year

02 · Price

A sale here is worth £28.75.

Listings sell for £28.75 on average, from £11.07 to £36.60. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £28.75 that is £0 to £3K a year per listing.

Average price
£28.75inside the $15 to $100 sweet spot
Price range
£11.07–£36.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #578 within Beer, Wine & Spirits. It carries 325 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
17%
Out of stock, average day
1.3%
Average rank
#578in Beer, Wine & Spirits
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Carling Premier Lager 24 X 440ml Cans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£692£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Carling53%
  • Generic35%
  • GUINNESS THE 17599%
  • Drayman Direct3%

Demand

Carling Premier Lager 24 X 440ml Cans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Carling Premier Lager 24 X 440ml Cans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.15

Worse taste ever

Leak-Proof50%

the lager had leaked out

Love

Value For Money75%+4.08

Value for money

Very good price

Great price great item fantastic courier

Alcohol Flavor25%+0.82

Carling original lager beer

FAQ

Common Carling Premier Lager 24 X 440ml Cans questions

Answered from the same tracked data.