Skip to content

Carling Lager 18 Pack

Fail

The top 5 brands take 100% of clicks, so Carling Lager 18 Pack is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£462K/yr402K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
85%top-5 click share · 5 brands · 36 sellers

Flapen Score

Carling Lager 18 Pack against its category

The dotted line is the Grocery average. Past it, Carling Lager 18 Pack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carling Lager 18 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carling Lager 18 Pack 402K times last year and spent an estimated £462K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
9.8%
Market size, estimated
£462Ka year
Peak month
March1.7× the quietest month
Top search term
carling lager 18 pack128K searches a year

02 · Price

A sale here is worth £11.77.

Listings sell for £11.77 on average, from £6.62 to £24.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £11.77 that is £94K to £118K a year per listing.

Average price
£11.77under the $15 to $100 sweet spot
Price range
£6.62–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£94K–£118K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #440 within Beer, Wine & Spirits. It carries 736 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#440in Beer, Wine & Spirits
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Carling Lager 18 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£69K£139K£208K£277K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Carling51%
  • Carlsberg28%
  • Foster's15%
  • STELLA ARTOIS3%
  • Foster Grant2%

Demand

Carling Lager 18 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Carling Lager 18 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carling lager 18 pack128K/yr
  • fosters65K/yr
  • carling69K/yr
  • carlsberg lager 18 pack45K/yr
  • carling lager 18 pack offers31K/yr
  • fosters lager cans 1828K/yr
  • fosters lager15K/yr
  • carling lager12K/yr
  • carlsberg lager10K/yr

Reviews and returns

What reviews say buyers love and hate about Carling Lager 18 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.04

Absolutely minging, tastes like the smell of a dirty pub

Worse taste ever

Leak-Proof17%

the lager had leaked out

Size-Overall17%+0.44

Well largeris larger

Smell8%−0.02

Absolutely minging, tastes like the smell of a dirty pub

Value For Money8%+3.61

If it is very expensive when you look just keep checking until it goes down

Love

Value For Money49%+3.61

Great price

Absolutely great value for your Ching Ching

Great beer at a fantastic price

Taste-Overall15%−0.04

Classic taste

premium lager taste—clean, refreshing, and with just the right amount of bitterness

the taste is nice

Alcohol Flavor14%−0.08

Great beer,

Great beer at a fantastic price

A nice strong beer

Quality-Overall7%+0.44

Great price, usual quality

Good product

high-quality, and always hits the spot

Flavor4%+0.21

great tasting lager

FAQ

Common Carling Lager 18 Pack questions

Answered from the same tracked data.