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Carling Lager 18 Pack

Fail

The top 5 brands take 100% of clicks, so Carling Lager 18 Pack is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£462K/yr402K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
85%top-5 click share · 5 brands · 36 sellers

Flapen Score

Carling Lager 18 Pack against its category

The dotted line is the Grocery average. Past it, Carling Lager 18 Pack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carling Lager 18 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carling Lager 18 Pack 402K times last year and spent an estimated £462K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
9.8%
Market size, estimated
£462Ka year
Peak month
March1.7× the quietest month
Top search term
carling lager 18 pack128K searches a year

02 · Price

A sale here is worth £11.77.

Listings sell for £11.77 on average, from £6.62 to £24.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £11.77 that is £94K to £118K a year per listing.

Average price
£11.77under the $15 to $100 sweet spot
Price range
£6.62–£24.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£94K–£118K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #440 within Beer, Wine & Spirits. It carries 736 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#440in Beer, Wine & Spirits
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
9

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Carling Lager 18 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£69K£139K£208K£277K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 rising

Sellers

36

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Carling51%
  • Carlsberg28%
  • Foster's15%
  • STELLA ARTOIS3%
  • Foster Grant2%

Demand

Carling Lager 18 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Carling Lager 18 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • carling lager 18 pack128K/yr
  • fosters65K/yr
  • carling69K/yr
  • carlsberg lager 18 pack45K/yr
  • carling lager 18 pack offers31K/yr
  • fosters lager cans 1828K/yr
  • fosters lager15K/yr
  • carling lager12K/yr
  • carlsberg lager10K/yr

Reviews and returns

What reviews say buyers love and hate about Carling Lager 18 Pack

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Value For Money”
25%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Absolutely minging, tastes like the smell of a dirty pub”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Carling Lager 18 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data