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Cardhu Gold Reserve

Fail

The top 5 brands take 100% of clicks, so Cardhu Gold Reserve is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£140K/yr48K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
92%top-5 click share · 4 brands · 47 sellers

Flapen Score

Cardhu Gold Reserve against its category

The dotted line is the Grocery average. Past it, Cardhu Gold Reserve is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardhu Gold Reserve market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cardhu Gold Reserve 48K times last year and spent an estimated £140K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
5.5%
Market size, estimated
£140Ka year
Peak month
December3.3× the quietest month
Top search term
scapa whisky12K searches a year

02 · Price

A sale here is worth £52.43.

Listings sell for £52.43 on average, from £17.70 to £84.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £52.43 that is £13K to £26K a year per listing.

Average price
£52.43inside the $15 to $100 sweet spot
Price range
£17.70–£84.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£13K–£26K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #448 within Beer, Wine & Spirits. It carries 3,589 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
10.0%
Average rank
#448in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,589per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 111 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
111 months

Products

Top Cardhu Gold Reserve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Oban48%
  • Scapa36%
  • The Ardmore14%
  • Lagavulin2%

Demand

Cardhu Gold Reserve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Cardhu Gold Reserve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scapa whisky12K/yr
  • oban 14 year old whisky15K/yr
  • oban11K/yr
  • ardmore whisky single malt7K/yr
  • oban 143K/yr

Reviews and returns

What reviews say buyers love and hate about Cardhu Gold Reserve

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.11

Overpriced to my taste

all I tasted is yucky iodine which overwhelms all other notes let alone smoke which is supposed to be the core of the taste

the taste was bland with little aftertaste

Value For Money37%−0.04

Look £20 for a single malt is a steal

Not cheap

I do not think it is worth the price, sorry

Love

Alcohol Flavor39%+3.23

Great Islay whisky - smooth smoke

Excellent whiskey and arrived as expected

Great bottle of Whiskey

Value For Money19%−0.04

good price for a generally a great bottle for the drinker who knows good quality

Excellent value for money

Good price

Taste-Overall12%−0.11

Great taste

Beautiful flavour, amazing quality

well worth it as a treat

Quality-Overall9%+0.54

Best peaty wiskey

Excellent product

amazing quality

Gifting Purpose8%+0.45

Great gift

Made the perfect gift for my husband for his birthday

Great gift for my husband- will buy again

FAQ

Common Cardhu Gold Reserve questions

Answered from the same tracked data.