carbohydrate powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.99avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great390.17avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.68–£44.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£377K£377K/yr · 227K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, carbohydrate powder is a £377K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
carbohydrate powder market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £285K–£380K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 3.7%
- Avg brand age
- 60 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
27
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
0%
- Precision Hydration75%
- Science in Sport12%
- Applied Nutrition4%
- Bulk3%
- E-TAIL 24/73%
- HIGH53%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +3.4% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.7×
Top carbohydrate powder search terms
- precision fuel88K/yr
- precision fuel and hydration21K/yr
- carbohydrate powder14K/yr
- carb powder12K/yr
- carb mix6K/yr
- carbohydrate drink8K/yr
- carb drink8K/yr
- sis electrolyte powder11K/yr
- bulk hydration powder6K/yr
- sis go electrolyte5K/yr
Top carbohydrate powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Original 15 gels)
Precision Hydration£33.514.8★387 rev
Precision Fuel Carb & Electrolytes Powder Drink Mix - High-Performance Energy Drink 60g Carbs & 1000mg Sodium per Liter Vegan Citrus Flavor - for Intense Workouts & Endurance Sports (1-Pack)
Precision Hydration£20.754.6★252 rev
Science In Sport GO Electrolyte Powder Energy Drinks High Carbohydrates and Sodium Lemon and Lime Flavour 32 Servings Per 1.6kg
Science in Sport£20.774.6★1,550 rev
Precision Fuel PF90 Energy Gels - Mild Flavour Running for Endurance Athletes 90g Carbohydrate Easy-to-Digest Perfect & Long-Duration Sports (153g (10 Gels))
Precision Hydration£43.004.6★126 rev
Precision Hydration Electrolytes Tablets - Multi Strength Effervescent Hydration Tablet - Combats Cramp - Low Calorie Gluten Free Vegan/Vegetarian Friendly (1 Tubes 1500mg/L - Purple)
Precision Hydration£7.354.6★644 rev
Newest
by launch date
Precision Fuel PF30 Energy Gels For Running Cycling Hiking - Original Flavour - 30g of Carbohydrates Per Gel - 6 Pack of 51g Gels (NO Caffeine)
E-TAIL 24/7£16.9611 rev
Precision Fuel PF90 Energy Gels - Mild Flavour Running for Endurance Athletes 90g Carbohydrate Easy-to-Digest Perfect & Long-Duration Sports (153g (10 Gels))
Precision Hydration£43.00126 rev
Applied Nutrition Carb X Highly Branched Cyclic Dextrin Carbohydrates Intra & Post Workout Carbs Powder Fuel Training & Recovery Vegan Gluten Free Sugar Free 1.2kg 48 Servings (Unflavoured)
Applied Nutrition£17.00105 rev
Applied Nutrition Carb X Highly Branched Cyclic Dextrin Carbohydrates Intra & Post Workout Carbs Powder Fuel Training & Recovery Vegan Gluten Free Sugar Free 1.2kg 48 Servings (Fruit Burst)
Applied Nutrition£17.1480 rev
Precision Hydration Electrolyte Tablets - Multi Strength Effervescent Hydration Tablets - Combats Cramp - Low Calorie Gluten Free Vegan/Vegetarian Friendly (1 Tube 1000mg/L - Orange Tube)
Precision Hydration£7.34188 rev
Trending
90-day click momentum
Science in Sport Beta Fuel 80 Dual Source Energy Drink Powder Red Berry Flavour Carb Powder 80g of Carbs Per Pack (15 Pack)
Science in Sport£29.344.6★
Precision Fuel PF30 Energy Chews - Carb Lightweight Snack for Endurance Sports 30g Carbs per Serving Ideal for Running & Cycling No Artificial Ingredients - Original Flavour (15 x 34g Chews)
Precision Hydration£27.454.8★
Precision Hydration Electrolytes Tablets - Multi Strength Effervescent Hydration Tablet - Combats Cramp - Low Calorie Gluten Free Vegan/Vegetarian Friendly (1 Tubes 1500mg/L - Purple)
Precision Hydration£7.354.6★
Precision Fuel PF300 Flow Energy Gels - Mild Flavour Running Gels for Endurance Athletes 300g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 1)
Precision Hydration£16.044.8★
Precision Hydration Electrolyte Tablets - Multi Strength Effervescent Hydration Tablets - Combats Cramp - Low Calorie Gluten Free Vegan/Vegetarian Friendly (1 Tube 1000mg/L - Orange Tube)
Precision Hydration£7.344.7★
What buyers say about carbohydrate powder
What buyers praise and complain about, mined from review topics.What buyers love
“they dont give a strange taste”
“Good quality”
“Worth the money”
“Very nice flavour”
“Theyre also refreshing”
“Favourite energy gels”
“I feel really hydrated”
“it mixes easily without clumping or leaving residue at the bottom of the bottle”
“Their carb sweets are also really nice”
“I use them for my long runs and races, and theyre really nice as they sort of melt in the mouth rather than requiring lots of chewing”
What buyers complain about
“The mixed berry just tastes horrible”
“If it is as it should be then avoid Berry flavour like the plague”
“These are fairly expensive everwhere”
“Not sweet tasting. I like it”
“Absolutely disgusting and full of unhealthy ingredients”
“Product arrived promptly and as expected, mildly annoyed that the measuring scoop is missing from the tub which is going to make getting the right amount into the water bottle correct”
“Only 750mg of sodium per tablet not 1500mg which it states”
“gives the water an oddly soft almost creamy texture”
“like overdose on artificial sweetener”
“mixes poorly”
Top return reasons
Common questions
- Is carbohydrate powder profitable to sell on Amazon United Kingdom?
- The niche generates £377K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the carbohydrate powder niche?
- 6 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in carbohydrate powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for carbohydrate powder peak?
- Demand peaks in Apr–May; the busiest month runs 4.7× the quietest.
- What does it cost to enter the carbohydrate powder niche?
- Listings span £2.68–£44.69; the average listing price is £18.99 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.