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Caramel Vodka

Fail

Shoppers spend only $77K a year here, so Caramel Vodka is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£77K/yr74K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
58%top-5 click share · 11 brands · 24 sellers

Flapen Score

Caramel Vodka against its category

The dotted line is the Grocery average. Past it, Caramel Vodka is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Vodka 74K times last year and spent an estimated £77K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
8.0%
Market size, estimated
£77Ka year
Peak month
December3.6× the quietest month
Top search term
caramel vodka29K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £5.34 to £22.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.99 that is £1K to £3K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£5.34–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #217 within Beer, Wine & Spirits. It carries 724 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#217in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Caramel Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

9%

  • ORIGINAL Krupnik63%
  • Stoli10%
  • Artemio6%
  • Black Bridge Distillery5%
  • Hotel Chocolat4%
  • PURE DIVINE3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Caramel Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Caramel Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caramel vodka29K/yr
  • krupnik22K/yr
  • salted caramel vodka14K/yr
  • krupnik vodka5K/yr
  • caramel liqueur4K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.50

doesnt taste overly strong

not only does it taste absolutely disugsting it tastes nothing like Pistachio

This is a for gift so I cant comment on its taste

Value For Money13%−0.03

Bit expensive

just more expensive

Its slightly more expensive

Bitter8%−0.03

a bitter after taste

it's not got smooth velvety texture I like it's quite bitter

Size-Overall7%−0.03

Too small

A lot smaller than I thought it would be overpriced for the size read carefully before you buy

Sweetness7%−0.03

I expected it to be over sweet

to sweet

Love

Taste-Overall39%+2.50

Very tasty

Smooth with a lovely taste

Delicious treat

Alcohol Flavor19%+1.75

An enjoyable little drink with a flavour outside the normal taste

My new favourite cream drink

Very nice to drink way on its own or with ice

Flavor14%+0.36

Great flavour

impressive, warming taste and incredibly smooth flavour

The best tasting flavored vodka

Quality-Overall8%+0.06

Excellent vodka

Good quality

Top quality product for sure

Sweetness4%−0.03

Sweet tiple

Very sweet

Other flavours I could recommend if you like sweetness

FAQ

Common Caramel Vodka questions

Answered from the same tracked data.