caramel vodka
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good723.77avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.34–£22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£77K£77K/yr · 74K searches
According to Flapen's Amazon United Kingdom niche tracking, caramel vodka is a £77K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
caramel vodka market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 2.4%
- Avg brand age
- 83 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
24
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
9%
- ORIGINAL Krupnik63%
- Stoli10%
- Artemio6%
- Black Bridge Distillery5%
- Hotel Chocolat4%
- PURE DIVINE3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top caramel vodka search terms
- caramel vodka29K/yr
- krupnik22K/yr
- salted caramel vodka14K/yr
- krupnik vodka5K/yr
- caramel liqueur4K/yr
Top caramel vodka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Krupnik Salted Caramel Liqueur - Sweet and Salty Polish Creamy Liqueur Crafted from Cream Milk and Vodka - Creamy Texture Caramel and a Touch of Salt Perfect for Coffee and Desserts 16% ABV 50cl
ORIGINAL Krupnik£7.554.7★1,394 rev
Stoli Premium Salted Karamel Vodka 70cl 37.5% ABV | Salted Caramel Flavour Classically Styled Exceptionally Smooth
Stoli£16.114.7★1,214 rev
Krupnik Coconut Liqueur - Tropical and Creamy Polish Vodka Liqueur Crafted from Cream Milk and Vodka Perfect as a Digestif for Sipping Cocktails Coffees and Desserts 16% ABV 50cl
ORIGINAL Krupnik£7.014.5★97 rev
Artemi Licor Vodka Caramelo 0 7L (AbV: 24%)
Artemio£19.794.7★118 rev
Krupnik Pistachio Liqueur - Sweet and Nutty Polish Creamy Vodka Liqueur Crafted from Cream Milk and Vodka Perfect for Sipping Cocktails Coffees Ice Creams and Desserts 16% ABV 50cl
ORIGINAL Krupnik£7.894.7★1,394 rev
Newest
by launch date
FLÄVAR Salted Caramel Vodka Schnapps 70cl 21% ABV.
FLÄVAR£15.025 rev
Pure Divine - Tasty Caramel Flavoured Vodka Cocktail - 15 per cent vol (1 x 0.50 l)
PURE DIVINE£5.3486 rev
Krupnik Premium Vodka - Crafted with Tradition and Modern Distillation Artistry Perfect for Cocktails or as a Gift for any Occasion 37.5% ABV 50cl
ORIGINAL Krupnik£10.7831 rev
Krupnik Premium Vodka - Crafted with Tradition and Modern Distillation Artistry Perfect for Cocktails or as a Gift for any Occasion 37 5% ABV 70cl
ORIGINAL Krupnik£12.7132 rev
Krupnik Cherry - Luscious Polish Cherry Vodka Liqueur with Perfectly Balanced Sweetness & Tartness 28% ABV 50cl
ORIGINAL Krupnik£10.54684 rev
Trending
90-day click momentumFLÄVAR Salted Caramel Vodka Schnapps 70cl 21% ABV.
FLÄVAR£15.024.1★
Krupnik Salted Caramel Liqueur - Sweet and Salty Polish Creamy Liqueur Crafted from Cream Milk and Vodka - Creamy Texture Caramel and a Touch of Salt Perfect for Coffee and Desserts 16% ABV 50cl
ORIGINAL Krupnik£7.554.7★
Krupnik Coconut Liqueur - Tropical and Creamy Polish Vodka Liqueur Crafted from Cream Milk and Vodka Perfect as a Digestif for Sipping Cocktails Coffees and Desserts 16% ABV 50cl
ORIGINAL Krupnik£7.014.5★
Krupnik Pistachio Liqueur - Sweet and Nutty Polish Creamy Vodka Liqueur Crafted from Cream Milk and Vodka Perfect for Sipping Cocktails Coffees Ice Creams and Desserts 16% ABV 50cl
ORIGINAL Krupnik£7.894.7★
Krupnik Cherry - Luscious Polish Cherry Vodka Liqueur with Perfectly Balanced Sweetness & Tartness 28% ABV 50cl
ORIGINAL Krupnik£10.544.7★
What buyers say about caramel vodka
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“An enjoyable little drink with a flavour outside the normal taste”
“Great flavour”
“Excellent vodka”
“Sweet tiple”
“makes a lovely gift”
“Product as described and prompt delivery”
“Worth every Penny”
“being suitable for vegans is a bonus”
“Well if you like anything tasting of salted caramel you'll enjoy this 😋 mmmm”
What buyers complain about
“doesnt taste overly strong”
“Bit expensive”
“a bitter after taste”
“Too small”
“I expected it to be over sweet”
“Not much toffee flavour”
“tasted like butterscotch not salted caramel”
“Sweet and artificial taste”
“Misleading photo”
“Not as good as others”
Common questions
- Is caramel vodka profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the caramel vodka niche?
- 11 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in caramel vodka?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.4%.
- When does demand for caramel vodka peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the caramel vodka niche?
- Listings span £5.34–£22.68; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.