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Caramel Vodka

Fail

Shoppers spend an estimated $77K a year here, so Caramel Vodka is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£77K/yr74K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
58%top-5 click share · 11 brands · 24 sellers

Flapen Score

Caramel Vodka against its category

The dotted line is the Grocery average. Past it, Caramel Vodka is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Vodka 74K times last year and spent an estimated £77K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
8.0%
Market size, estimated
£77Ka year
Peak month
December3.6× the quietest month
Top search term
caramel vodka29K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £5.34 to £22.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.99 that is £1K to £3K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£5.34–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #217 within Beer, Wine & Spirits. It carries 724 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#217in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Caramel Vodka products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 98%

Open market

9%

  • ORIGINAL Krupnik63%
  • Stoli10%
  • Artemio6%
  • Black Bridge Distillery5%
  • Hotel Chocolat4%
  • PURE DIVINE3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Caramel Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Caramel Vodka search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • caramel vodka29K/yr
  • krupnik22K/yr
  • salted caramel vodka14K/yr
  • krupnik vodka5K/yr
  • caramel liqueur4K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Vodka

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“doesnt taste overly strong”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Caramel Vodka questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data