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Caramel Vodka

a small market ($77K/yr) — Caramel Vodka doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 19Growth 39Conversion 79Competition 45Returns 98Price range 44Avg price 58Brand share 28Review moat 69Quality gap 32
This niche Category average

Is Caramel Vodka profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Caramel Vodka is a £77K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Caramel Vodka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.3% over the last 90 days and 8.0% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr5K
Search volume / yr+11.3%74K
Conversion rate8.0%
Avg price£12.99

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 24
Top-5 product click share58%
Open market12%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement27%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews724

Top Caramel Vodka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

9%

  • ORIGINAL Krupnik63%
  • Stoli10%
  • Artemio6%
  • Black Bridge Distillery5%
  • Hotel Chocolat4%
  • PURE DIVINE3%
  • Open — no brand owns it (5 brands, 9%)

Caramel Vodka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR8.0%Products22Brands11Top 5 Brands88%OOS Rate2.4%Rating4.6★Reviews724Avg BSR#217
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Top Caramel Vodka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • caramel vodka29K/yr
  • krupnik22K/yr
  • salted caramel vodka14K/yr
  • krupnik vodka5K/yr
  • caramel liqueur4K/yr

What reviews say buyers love and hate about Caramel Vodka

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Taste-Overall39%

Very tasty

Alcohol Flavor19%

An enjoyable little drink with a flavour outside the normal taste

Flavor14%

Great flavour

Quality-Overall8%

Excellent vodka

Sweetness4%

Sweet tiple

What buyers complain about

69% of reviews
Taste-Overall17%

doesnt taste overly strong

Value For Money13%

Bit expensive

Bitter8%

a bitter after taste

Size-Overall7%

Too small

Sweetness7%

I expected it to be over sweet

Common Caramel Vodka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Caramel Vodka 48/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.
Search demand for Caramel Vodka on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.6× the quietest.