caramel rum
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£24.80avg listing price — sweet spot $15–$100
Price range
Incredible£16.45–£39.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great274.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£81K£81K/yr · 50K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, caramel rum is a £81K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
caramel rum market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £74K–£99K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
43
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Beckford's Rum41%
- Kraken30%
- Ron Aguere9%
- Canyero6%
- Project #1734%
- Sweet Little4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 10.6×
Top caramel rum search terms
- caramel rum12K/yr
- beckfords caramel rum7K/yr
- beckfords rum6K/yr
- salted caramel rum6K/yr
- toffee rum5K/yr
- kraken caramel rum8K/yr
- kraken salted caramel rum3K/yr
- kraken rum caramel and sea salt3K/yr
Top caramel rum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts
Kraken£17.484.8★612 rev
Beckfords Rum & Caramel Spirit Drink
Beckford's Rum£25.474.9★103 rev
Ron Aguere Caramelo Rum Liqueur 700 ml
Ron Aguere£17.134.8★469 rev
Beckfords Rum Folly Caramel Rum (70cl 40%)
Beckford's Rum£34.824.9★45 rev
Canyero Salted Caramel Rum 70cl 20% abv
Canyero£25.344.8★80 rev
Newest
by launch date
Duppy Share Sea Salted Caramel Caribbean Rum Cream Liqueur 70cl 15% ABV
The Duppy Share£17.9836 rev
Kraken - Dark Caramel & Cornish Sea Salt Black Spiced Rum 70cl 40% ABV (Includes Branded Glass)
Generic£39.0916 rev
Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts
Kraken£17.48612 rev
Canyero Salted Caramel Rum 70cl 20% abv
Canyero£25.3480 rev
Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum 40% ABV 70cl | Rich Black Cherry Madagascan Vanilla & Warming Spice| Cocktails Mixing & Gifts
Kraken£16.812,151 rev
Trending
90-day click momentumRon Aguere Caramelo Rum Liqueur 700 ml
Ron Aguere£17.134.8★
Beckfords Spiced Pineapple Rum
Beckford's Rum£32.665.0★
Beckfords Maroon Cask Strength Tropical Rum
Beckford's Rum£33.464.9★
Beckfords Rum & Caramel Spirit Drink
Beckford's Rum£25.474.9★
Beckfords Black Pearl Dark Rum
Beckford's Rum£29.604.6★
What buyers say about caramel rum
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“amazing drink”
“Really good deal on at Christmas too”
“Delicious, probably the best flavour combo they do, if you like cherry and vanilla give it a go”
“Gift”
“Excellent product”
“AS EXPECTED”
“It is noticeably sweeter than the original”
“It's a great size even though I go through these quite quick”
“Dangerously drinkable, the caramel and salt work perfectly”
What buyers complain about
“Buy cheap buy twice”
“not as sweet”
“Goes down too easy”
“Smelled like normal Kracken”
“Certainly not the best flavour Kraken have released”
“would like correct one sending as definitely doesn't taste like caramel”
“salty”
“has zero alcohol taste or throat burn”
Common questions
- Is caramel rum profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 15 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the caramel rum niche?
- 9 brands and 43 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in caramel rum?
- Top complaints mined from reviews: Value For Money, Sweetness, Ease Of Use. The return rate is 0.4%.
- When does demand for caramel rum peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 10.6× the quietest.
- What does it cost to enter the caramel rum niche?
- Listings span £16.45–£39.09; the average listing price is £24.80 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.