Caramel Rum
FailThe products selling today already average 4.8★, so Caramel Rum is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £81K/yr50K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 43 sellers
Flapen Score
Caramel Rum against its category
The dotted line is the Grocery average. Past it, Caramel Rum is stronger. Inside it, weaker.
Market
The Caramel Rum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Caramel Rum 50K times last year and spent an estimated £81K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £81Ka year
- Peak month
- May10.6× the quietest month
- Top search term
- caramel rum12K searches a year
02 · Price
A sale here is worth £24.80.
Listings sell for £24.80 on average, from £16.45 to £39.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £24.80 that is £6K to £12K a year per listing.
- Average price
- £24.80inside the $15 to $100 sweet spot
- Price range
- £16.45–£39.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Beer, Wine & Spirits. It carries 274 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #230in Beer, Wine & Spirits
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 274per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Caramel Rum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts
- Price
- £17.48
- Rating
- 4.8/5
- Reviews
- 612
- Age
- 1y ago

Beckfords Rum & Caramel Spirit Drink
- Price
- £25.47
- Rating
- 4.9/5
- Reviews
- 103
- Age
- 4y ago

Ron Aguere Caramelo Rum Liqueur 700 ml
- Price
- £17.13
- Rating
- 4.8/5
- Reviews
- 469
- Age
- 14y ago

Beckfords Rum Folly Caramel Rum (70cl 40%)
- Price
- £34.82
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 4y ago

Canyero Salted Caramel Rum 70cl 20% abv
- Price
- £25.34
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 3y ago
Trending
90-day click momentum
Ron Aguere Caramelo Rum Liqueur 700 ml
- Price
- £17.13
- Rating
- 4.8/5
- Reviews
- 469
- Age
- 14y ago

Beckfords Spiced Pineapple Rum
- Price
- £32.66
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4y ago

Beckfords Maroon Cask Strength Tropical Rum
- Price
- £33.46
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 3y ago

Beckfords Rum & Caramel Spirit Drink
- Price
- £25.47
- Rating
- 4.9/5
- Reviews
- 103
- Age
- 4y ago

Beckfords Black Pearl Dark Rum
- Price
- £29.60
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 4y ago
Newest
by launch date
Duppy Share Sea Salted Caramel Caribbean Rum Cream Liqueur 70cl 15% ABV
- Price
- £17.98
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 1y ago

Kraken - Dark Caramel & Cornish Sea Salt Black Spiced Rum 70cl 40% ABV (Includes Branded Glass)
- Price
- £39.09
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts
- Price
- £17.48
- Rating
- 4.8/5
- Reviews
- 612
- Age
- 1y ago

Canyero Salted Caramel Rum 70cl 20% abv
- Price
- £25.34
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 3y ago

Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum 40% ABV 70cl | Rich Black Cherry Madagascan Vanilla & Warming Spice| Cocktails Mixing & Gifts
- Price
- £16.81
- Rating
- 4.8/5
- Reviews
- 2,151
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
43
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Beckford's Rum41%
- Kraken30%
- Ron Aguere9%
- Canyero6%
- Project #1734%
- Sweet Little4%
- Open — no brand owns it (3 brands, 6%)
Demand
Caramel Rum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Dec · busiest ÷ quietest = 10.6×
Search terms
Top Caramel Rum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caramel rum12K/yr
- beckfords caramel rum7K/yr
- beckfords rum6K/yr
- salted caramel rum6K/yr
- toffee rum5K/yr
- kraken caramel rum8K/yr
- kraken salted caramel rum3K/yr
- kraken rum caramel and sea salt3K/yr
Reviews and returns
What reviews say buyers love and hate about Caramel Rum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Buy cheap buy twice
expensive
The price fluctuates on here as the supermarket
not as sweet
far too sweet
Not as sweet as it looks
Goes down too easy
difficult to order
Smelled like normal Kracken
for myself it was overly strong smelling and sugary
I couldn't smell any of the extra notes
Certainly not the best flavour Kraken have released
Don't usually like flavoured rums
he said it wasnt heavy on added flavours
Love
Very tasty
Lovely smooth great taste
It's so tasty
amazing drink
Amazing drink, great with coke and ice,
Nice to add to coke
Really good deal on at Christmas too
Good value
Great value for money
Delicious, probably the best flavour combo they do, if you like cherry and vanilla give it a go
Great flavour
Taste is a nice blend
Gift
Nice present
Bought as gift great price
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caramel Rum questions
Answered from the same tracked data.









