How competitive is the Caramel Rum niche on Amazon United Kingdom?

9 brands and 43 sellers compete in Caramel Rum on Amazon United Kingdom. The top 5 Caramel Rum products take 75% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Caramel Rum?

Caramel Rum buyers on Amazon United Kingdom complain most about Value For Money, Sweetness, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Caramel Rum niche?

Caramel Rum sells for £24.80 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £16.45–£39.09. The average incumbent carries 274 reviews — the moat a new listing must climb.

Caramel Rum

strong incumbent ratings (4.8★) — Caramel Rum doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Caramel Rum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Caramel Rum is a £81K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 44/100.

Caramel Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.0% over the last 90 days and 6.6% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr4K

Search volume / yr-6.0%50K

Conversion rate6.6%

Avg price£24.80

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 43

Top-5 product click share75%

Open market10%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 15 products

Top Caramel Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts

Price: £17.48
Rating: 4.8/5
Reviews: 612
Age: 1y ago

Beckfords Rum & Caramel Spirit Drink

Price: £25.47
Rating: 4.9/5
Reviews: 103
Age: 4y ago

Ron Aguere Caramelo Rum Liqueur 700 ml

Price: £17.13
Rating: 4.8/5
Reviews: 469
Age: 14y ago

Beckfords Rum Folly Caramel Rum (70cl 40%)

Price: £34.82
Rating: 4.9/5
Reviews: 45
Age: 4y ago

Canyero Salted Caramel Rum 70cl 20% abv

Price: £25.34
Rating: 4.8/5
Reviews: 80
Age: 3y ago

Newest

by launch date

Duppy Share Sea Salted Caramel Caribbean Rum Cream Liqueur 70cl 15% ABV

Price: £17.98
Rating: 4.9/5
Reviews: 36
Age: 1y ago

Kraken - Dark Caramel & Cornish Sea Salt Black Spiced Rum 70cl 40% ABV (Includes Branded Glass)

Price: £39.09
Rating: 4.6/5
Reviews: 16
Age: 1y ago

Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts

Price: £17.48
Rating: 4.8/5
Reviews: 612
Age: 1y ago

Canyero Salted Caramel Rum 70cl 20% abv

Price: £25.34
Rating: 4.8/5
Reviews: 80
Age: 3y ago

Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum 40% ABV 70cl | Rich Black Cherry Madagascan Vanilla & Warming Spice| Cocktails Mixing & Gifts

Price: £16.81
Rating: 4.8/5
Reviews: 2,151
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Beckford's Rum41%
Kraken30%
Ron Aguere9%
Canyero6%
Project #1734%
Sweet Little4%
Open — no brand owns it (3 brands, 6%)

Caramel Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR6.6%Products15Brands9Top 5 Brands90%OOS Rate0.0%Rating4.8★Reviews274Avg BSR#230

Peak months: Apr, May, Dec · busiest ÷ quietest = 10.6×

Top Caramel Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

caramel rum12K/yr +2.4%5.2% conv.
beckfords caramel rum7K/yr +8.0%9.1% conv.
beckfords rum6K/yr -2.7%5.2% conv.
salted caramel rum6K/yr -6.1%5.4% conv.
toffee rum5K/yr -14.8%2.0% conv.
kraken caramel rum8K/yr -30.5%9.2% conv.
kraken salted caramel rum3K/yr +21.4%9.3% conv.
kraken rum caramel and sea salt3K/yr -37.7%12.6% conv.

What reviews say buyers love and hate about Caramel Rum

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall35%

“Very tasty”

Alcohol Flavor14%

“amazing drink”

Value For Money13%

“Really good deal on at Christmas too”

Flavor12%

“Delicious, probably the best flavour combo they do, if you like cherry and vanilla give it a go”

Gifting Purpose6%

“Gift”

What buyers complain about

69% of reviews

Value For Money16%

“Buy cheap buy twice”

Sweetness15%

“not as sweet”

Ease Of Use9%

“Goes down too easy”

Smell8%

“Smelled like normal Kracken”

Flavor7%

“Certainly not the best flavour Kraken have released”

Common Caramel Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Caramel Rum 44/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 15 tracked products. Search demand moved -6.0% over the last 90 days.