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Caramel Rum

Fail

The products selling today already average 4.8★, so Caramel Rum is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£81K/yr50K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
75%top-5 click share · 9 brands · 43 sellers

Flapen Score

Caramel Rum against its category

The dotted line is the Grocery average. Past it, Caramel Rum is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Rum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Rum 50K times last year and spent an estimated £81K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
6.6%
Market size, estimated
£81Ka year
Peak month
May10.6× the quietest month
Top search term
caramel rum12K searches a year

02 · Price

A sale here is worth £24.80.

Listings sell for £24.80 on average, from £16.45 to £39.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £24.80 that is £6K to £12K a year per listing.

Average price
£24.80inside the $15 to $100 sweet spot
Price range
£16.45–£39.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Beer, Wine & Spirits. It carries 274 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#230in Beer, Wine & Spirits
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Caramel Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

43

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Beckford's Rum41%
  • Kraken30%
  • Ron Aguere9%
  • Canyero6%
  • Project #1734%
  • Sweet Little4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Caramel Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Caramel Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caramel rum12K/yr
  • beckfords caramel rum7K/yr
  • beckfords rum6K/yr
  • salted caramel rum6K/yr
  • toffee rum5K/yr
  • kraken caramel rum8K/yr
  • kraken salted caramel rum3K/yr
  • kraken rum caramel and sea salt3K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Rum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.04

Buy cheap buy twice

expensive

The price fluctuates on here as the supermarket

Sweetness15%−0.03

not as sweet

far too sweet

Not as sweet as it looks

Ease Of Use9%+0.18

Goes down too easy

difficult to order

Smell8%−0.03

Smelled like normal Kracken

for myself it was overly strong smelling and sugary

I couldn't smell any of the extra notes

Flavor7%

Certainly not the best flavour Kraken have released

Don't usually like flavoured rums

he said it wasnt heavy on added flavours

Love

Taste-Overall35%+2.03

Very tasty

Lovely smooth great taste

It's so tasty

Alcohol Flavor14%+1.41

amazing drink

Amazing drink, great with coke and ice,

Nice to add to coke

Value For Money13%−0.04

Really good deal on at Christmas too

Good value

Great value for money

Flavor12%

Delicious, probably the best flavour combo they do, if you like cherry and vanilla give it a go

Great flavour

Taste is a nice blend

Gifting Purpose6%+0.55

Gift

Nice present

Bought as gift great price

FAQ

Common Caramel Rum questions

Answered from the same tracked data.