Skip to content

Caramel Popcorn

Fail

The top 5 brands take 100% of clicks, so Caramel Popcorn is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£59K/yr170K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
53%top-5 click share · 4 brands · 44 sellers

Flapen Score

Caramel Popcorn against its category

The dotted line is the Grocery average. Past it, Caramel Popcorn is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Popcorn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Popcorn 170K times last year and spent an estimated £59K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
5.8%
Market size, estimated
£59Ka year
Peak month
December4.8× the quietest month
Top search term
joe and sephs popcorn70K searches a year

02 · Price

A sale here is worth £6.00.

Listings sell for £6.00 on average, from £1.69 to £21.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.00 that is £2K to £3K a year per listing.

Average price
£6.00under the $15 to $100 sweet spot
Price range
£1.69–£21.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #50 within Snack Foods. It carries 549 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
93%
Out of stock, average day
10.2%
Average rank
#50in Snack Foods
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
549per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Caramel Popcorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

0%

  • Joe & Seph's67%
  • Werther's28%
  • Popcorn Shed4%
  • Stonehedge Farms1%
  • Open — no brand owns it (0%)

Demand

Caramel Popcorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Caramel Popcorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joe and sephs popcorn70K/yr
  • werthers original popcorn15K/yr
  • chocolate popcorn17K/yr
  • gourmet popcorn15K/yr
  • caramel popcorn10K/yr
  • werthers popcorn6K/yr
  • joe and sephs9K/yr
  • joe & sephs popcorn7K/yr
  • flavoured popcorn6K/yr
  • popcorn gift6K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Popcorn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+3.33

Taste not really good

There are too delicious

Tastes completely different

Value For Money20%+0.38

It is expensive

Expensive

These were expensive

Salt Content14%−0.40

This pack was far too salty

Its far too salty

Too salty

Flavor6%+0.29

Not entirely full of flavour

Not my favourite

all the flavours went down a treat

Size-Overall5%−0.06

shame the size of packs

Small portion

But small portion

Love

Taste-Overall54%+3.33

Delicious popcorn

Absolutely delicious

Lovely popcorn

Quality-Overall9%−0.01

This is made with care

An excellent product

Great quality & Great taste

Value For Money7%+0.38

worth every penny

Great value for money

Good value

Sweetness7%+0.24

The caramel coating is generous without being too sweet or sticky

I do have a very sweet tooth

very sweet

Flavor5%+0.29

The flavour is delicious

Excellent Orange Flavour Great Value For Money Highly Recommend

Variety of flavours

FAQ

Common Caramel Popcorn questions

Answered from the same tracked data.