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Caramel Latte Pods

Fail

The top 5 brands take 100% of clicks, so Caramel Latte Pods is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£256K/yr91K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
65%top-5 click share · 4 brands · 252 sellers

Flapen Score

Caramel Latte Pods against its category

The dotted line is the Grocery average. Past it, Caramel Latte Pods is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Latte Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Latte Pods 91K times last year and spent an estimated £256K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
12.8%
Market size, estimated
£256Ka year
Top search term
tassimo caramel latte coffee pods26K searches a year

02 · Price

A sale here is worth £22.11.

Listings sell for £22.11 on average, from £3.10 to £57.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £22.11 that is £11K to £17K a year per listing.

Average price
£22.11inside the $15 to $100 sweet spot
Price range
£3.10–£57.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Coffee. It carries 2,370 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#162in Coffee
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,370per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Caramel Latte Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£102K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

252

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Tassimo84%
  • STARBUCKS9%
  • Nescafé Dolce Gusto5%
  • Stormbrew2%

Demand

Caramel Latte Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Caramel Latte Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo caramel latte coffee pods26K/yr
  • starbucks caramel macchiato8K/yr
  • tassimo coffee pods caramel latte9K/yr
  • tassimo caramel latte9K/yr
  • caramel macchiato4K/yr
  • costa caramel latte tassimo pods6K/yr
  • dolce gusto caramel latte pods5K/yr
  • caramel latte tassimo pods6K/yr
  • tassimo costa caramel latte coffee pods5K/yr
  • caramel latte pods4K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Latte Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%+1.26

overpriced

far too expensive

Expensive

Leak-Proof10%

a little bit leaky

Functionality-Overall10%−0.03

The app just glitches and gets stuck in a loop

Flavor10%+0.69

Flavour not quite as good as usual

Advertised Vs Actual Product10%−0.03

bad form by Amazon for not stating they are exactly the same product

Love

Value For Money30%+1.26

Worth the money

Good price

Excellent value

Taste-Overall24%+1.97

The coffees are delicious

Smooth taste

Good taste

Quality-Overall11%+0.46

Excellent product

Quality and reasonable price

Great variety

Advertised Vs Actual Product10%−0.03

Product as advertised

Does everything it says on the box

As described

Flavor9%+0.69

Really good flavour

Absolutely love this coffee, beautiful flavour, smooth and not too strong

Good amount and price, great flavour choices, tastes great with syrup flavours for the extra kick if your feeling spicy

Return

0.0% Return rate 50% Fixable by listing

Compatibility-Overall50%
Size-Overall50%▁▁█▁▁▁

FAQ

Common Caramel Latte Pods questions

Answered from the same tracked data.