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Caramel Eggs

Fail

Demand is soft, at -84.9% this quarter, so Caramel Eggs is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£19K/yr64K searches / yr
90-day growth
-84.9%search demand this quarter
Competition
58%top-5 click share · 6 brands · 51 sellers

Flapen Score

Caramel Eggs against its category

The dotted line is the Grocery average. Past it, Caramel Eggs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Eggs 64K times last year and spent an estimated £19K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-84.9%
Conversion, latest week
1.6%
Market size, estimated
£19Ka year
Top search term
caramel eggs26K searches a year

02 · Price

A sale here is worth £18.57.

Listings sell for £18.57 on average, from £1.92 to £44.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.57 that is £2K to £5K a year per listing.

Average price
£18.57inside the $15 to $100 sweet spot
Price range
£1.92–£44.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #1,518 within Chocolate Candy. It carries 203 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
10%
Out of stock, average day
20.1%
Average rank
#1,518in Chocolate Candy
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
203per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Caramel Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

51

Top-5 brand share

96%

Top 20: 98%

Top-5 click share

58%

Top 20: 100%

Open market

1%

  • SKYTE44%
  • Cadbury40%
  • SSN Spark Systems Network4%
  • SHANZA DEPARTMENTAL'S4%
  • Khudadad3%
  • --2%
  • Open — no brand owns it (1%)

Search terms

Top Caramel Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caramel eggs26K/yr
  • cadbury caramel eggs13K/yr
  • caramel eggs cadburys6K/yr
  • cadburys caramel eggs5K/yr
  • caramel egg7K/yr
  • cadbury caramel easter egg3K/yr
  • caramel easter egg4K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.42

nowhere near as big as they were when i was a young lad

Small eggs

Advertised Vs Actual Product14%−0.32

Not as advertised

Value For Money14%+0.75

expensive

overpriced on here though

Stale/Rotten/Spoiled14%−0.35

old product not worth making yourself ill

Taste-Overall14%+1.69

Doesn't taste like them at all

Love

Taste-Overall41%+1.69

10 caramel eggs as expected

As always absolutely delicious

Tasty chocolate egg

Value For Money28%+0.75

Good value

Easy and straightforward transaction, value for money b

Good value for money

Advertised Vs Actual Product10%−0.32

As advertised

Was as it said

Item as ordered

Flavor5%

Creamy, sweet and indulgent

Caramel Milk Chocolate Egg pack is a delightful Easter treat that combines two of the brands most iconic flavours

has the familiar rich flavour that Cadbury does so well

Gifting Purpose4%+0.65

Containing eight individually wrapped eggs it is ideal for Easter egg hunts gifting or simply enjoying as a sweet treat throughout the season

Full sized cream eggs great value for money ideal for gifting or keeping

FAQ

Common Caramel Eggs questions

Answered from the same tracked data.