caramel eggs
Skip itSoft demand (-84.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great202.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.57avg listing price — sweet spot $15–$100
Price range
Good£1.92–£44.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£19K£19K/yr · 64K searches
Growth
Bad-84.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, caramel eggs is a £19K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
caramel eggs market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £74K–£93K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,518
- Page quality
- 0%
- Prime
- 10%
- Sponsored
- 5%
- Out of stock
- 20.1%
- Avg brand age
- 35 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
51
Top-5 brand share
96%
Top 20: 98%
Top-5 click share
58%
Top 20: 100%
Open market
1%
- SKYTE44%
- Cadbury40%
- SSN Spark Systems Network4%
- SHANZA DEPARTMENTAL'S4%
- Khudadad3%
- --2%
- Open — no brand owns it (1%)
Top caramel eggs search terms
- caramel eggs26K/yr
- cadbury caramel eggs13K/yr
- caramel eggs cadburys6K/yr
- cadburys caramel eggs5K/yr
- caramel egg7K/yr
- cadbury caramel easter egg3K/yr
- caramel easter egg4K/yr
Top caramel eggs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 Packs Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling Chocolate Cadburys Creme Eggs Caramel Eggs - Easter Egg Hunt Kids Easter Eggs 10 x 32g
SKYTE£12.603.9★19 rev
Cadbury Caramel Egg Single (Pack of 48). Easter Egg Hunt Thank you Gift Present Caramel Filled Chocolate Eggs OFFICIAL
Cadbury£28.044.6★1,612 rev
5 Pack Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling Chocolate Cadburys Creme Eggs Caramel Eggs Easter Egg Hunt Kids Easter Eggs Creme Egg 5 x 32g
SKYTE£8.054.2★12 rev
Cadbury Mixed Caramel & Creme Egg 12 Count
Cadbury£11.364.3★165 rev
Cdbury Caramel Egg Chocolate (Pack of 24 (Half Box))
SSN Spark Systems Network£27.833.6★7 rev
Newest
by launch date
Cadbury Creme Egg Selection Gift Pack 48 x 40g 8 White Chocolate 20 Caramel & 20 Classic Easter Egg Hunt Perfect For Easter Egg Hunt School Offices Bulk
SKYTE£26.641 rev
Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School
SKYTE£8.084 rev
Easter Eggs 48 Count Bulk Box Creme Egg 40 g Caramel Egg 40g Oreeoo 31g Biscoff Egg 32g & White Chocolate 40g | Kids Easter Eggs Sharing Pack (48 Eggs Caramel Eggs)
SHANZA DEPARTMENTAL'S£36.290 rev
Easter Caramel Egg Milk Chocolate Filled With Caramel Centre 40g (Pack of 48) | Bulk Easter Chocolate Sharing Pack
SHANZA DEPARTMENTAL'S£36.820 rev
10 Packs Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling Chocolate Cadburys Creme Eggs Caramel Eggs - Easter Egg Hunt Kids Easter Eggs 10 x 32g
SKYTE£12.6019 rev
Trending
90-day click momentumCadbury Creme Egg Selection Gift Pack 48 x 40g 8 White Chocolate 20 Caramel & 20 Classic Easter Egg Hunt Perfect For Easter Egg Hunt School Offices Bulk
SKYTE£26.645.0★
Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School
SKYTE£8.084.1★
x6 Cadbury Caramel Easter Eggs Box 3 PACK ( 18 Eggs)
--£19.544.4★
Cadbury Caramel Egg 117 g (Pack of 7 Total 21 Eggs)
Cadbury£19.154.6★
Cadbury Easter Caramel Creme Egg Milk Chocolate Filled With Creamy Filling (Pack of 50) Chocolate Cadburys Creme Eggs Caramel Eggs & White Creme Egg - Easter Egg Hunt Kids Easter Eggs
SKYTE£41.735.0★
What buyers say about caramel eggs
What buyers praise and complain about, mined from review topics.What buyers love
“10 caramel eggs as expected”
“Good value”
“As advertised”
“Creamy, sweet and indulgent”
“Containing eight individually wrapped eggs it is ideal for Easter egg hunts gifting or simply enjoying as a sweet treat throughout the season”
“They are great when stored in the fridge they last longer”
“Creamy, sweet and indulgent”
“Great size gift”
“Brilliant product”
“instantly recognisable with that familiar creamy texture that fans look forward to every year”
What buyers complain about
“nowhere near as big as they were when i was a young lad”
“Not as advertised”
“expensive”
“old product not worth making yourself ill”
“Doesn't taste like them at all”
“Dont last long”
“They only issue is they are too easy to eat”
Common questions
- Is caramel eggs profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 21 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -84.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the caramel eggs niche?
- 6 brands and 51 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in caramel eggs?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.0%.
- What does it cost to enter the caramel eggs niche?
- Listings span £1.92–£44.19; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.