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Caramel Eggs

soft demand (-84.9% this quarter) — Caramel Eggs doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 5Growth 0Conversion 20Competition 46Returns 100Price range 69Avg price 84Brand share 9Review moat 90Quality gap 86
This niche Category average

Is Caramel Eggs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Caramel Eggs is a £19K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.

Caramel Eggs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -84.9% over the last 90 days and 1.6% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr5K
Search volume / yr-84.9%64K
Conversion rate1.6%
Avg price£18.57

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 51
Top-5 product click share58%
Open market4%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement5%
New entrants (1y)9· 0 succeeded
Avg rating4.1★
Avg reviews203

Top Caramel Eggs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

51

Top-5 brand share

96%

Top 20: 98%

Top-5 click share

58%

Top 20: 100%

Open market

1%

  • SKYTE44%
  • Cadbury40%
  • SSN Spark Systems Network4%
  • SHANZA DEPARTMENTAL'S4%
  • Khudadad3%
  • --2%
  • Open — no brand owns it (1%)

Top Caramel Eggs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • caramel eggs26K/yr
  • cadbury caramel eggs13K/yr
  • caramel eggs cadburys6K/yr
  • cadburys caramel eggs5K/yr
  • caramel egg7K/yr
  • cadbury caramel easter egg3K/yr
  • caramel easter egg4K/yr

What reviews say buyers love and hate about Caramel Eggs

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Taste-Overall41%

10 caramel eggs as expected

Value For Money28%

Good value

Advertised Vs Actual Product10%

As advertised

Flavor5%

Creamy, sweet and indulgent

Gifting Purpose4%

Containing eight individually wrapped eggs it is ideal for Easter egg hunts gifting or simply enjoying as a sweet treat throughout the season

What buyers complain about

93% of reviews
Size-Overall21%

nowhere near as big as they were when i was a young lad

Advertised Vs Actual Product14%

Not as advertised

Value For Money14%

expensive

Stale/Rotten/Spoiled14%

old product not worth making yourself ill

Taste-Overall14%

Doesn't taste like them at all

Common Caramel Eggs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Caramel Eggs 41/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 21 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -84.9% over the last 90 days.
Caramel Eggs buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.