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Caramel Drizzle

Fail

The top 5 brands take 97% of clicks, so Caramel Drizzle is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£68K/yr74K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
70%top-5 click share · 6 brands · 32 sellers

Flapen Score

Caramel Drizzle against its category

The dotted line is the Grocery average. Past it, Caramel Drizzle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Drizzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Drizzle 74K times last year and spent an estimated £68K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
12.7%
Market size, estimated
£68Ka year
Peak month
January1.7× the quietest month
Top search term
sweet freedom choc shot37K searches a year

02 · Price

A sale here is worth £7.23.

Listings sell for £7.23 on average, from £3.00 to £20.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.23 that is £4K to £5K a year per listing.

Average price
£7.23under the $15 to $100 sweet spot
Price range
£3.00–£20.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #35 within Beverage Syrups & Concentrates. It carries 897 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#35in Beverage Syrups & Concentrates
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
897per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Caramel Drizzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Sweet Freedom77%
  • THE PROTEIN WORKS7%
  • Weider5%
  • Hershey's4%
  • The Skinny Food Co4%
  • Simply3%

Demand

Caramel Drizzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Caramel Drizzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet freedom choc shot37K/yr
  • choc shot17K/yr
  • sugar free chocolate syrup8K/yr
  • sugar free chocolate sauce5K/yr
  • low calorie chocolate sauce3K/yr
  • zero calorie chocolate sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Drizzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall52%−0.24

it tasted like chemicals

it has a very synthetic taste

Horrible taste

Flavor9%+0.34

I found it hard to taste this flavour in my hot coffees

Wrong flavour profile for me

No flavour

Sweetness8%+0.93

it's high in sugar

VERY SWEET

It's nearly half sugar

Dilute/Watery7%−0.10

Very runny

Really watery too

Too watery and doesn't taste good

Value For Money6%−0.08

But to literally double the price in a day is just ridiculous

I wouldnt reccomend for the price

I am going to stop as the price increased to 10£and now to 15£ what is this

Love

Taste-Overall39%−0.24

tastes lovely toon

Absolutely delicious

They are great in coffee

Flavor14%+0.34

Great flavour

Ok. Vanilla flavour much nicer

Realy nice chocolate orange flavour

Sweetness13%+0.93

I love this on vanilla ice cream yum

And as its got a lovely sweetness

it's sugar free

Nutritional Content9%+0.49

low in calories

Perfect for protein pancakes

it helps with my diet

Advertised Vs Actual Product3%+0.67

Just as expected

Just what the wife wanted

FAQ

Common Caramel Drizzle questions

Answered from the same tracked data.