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Caramel Chocolate

Fail

The top 5 brands take 100% of clicks, so Caramel Chocolate is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£49K/yr153K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
85%top-5 click share · 4 brands · 55 sellers

Flapen Score

Caramel Chocolate against its category

The dotted line is the Grocery average. Past it, Caramel Chocolate is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Chocolate 153K times last year and spent an estimated £49K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
5.7%
Market size, estimated
£49Ka year
Peak month
December7.7× the quietest month
Top search term
caramel chocolate36K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £1.41 to £33.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.63 that is £7K to £8K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£1.41–£33.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Chocolate Candy. It carries 2,385 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#185in Chocolate Candy
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,385per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Caramel Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Cadbury90%
  • SweetiePost5%
  • Mars3%
  • Generic2%

Demand

Caramel Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Caramel Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caramel chocolate36K/yr
  • cadbury caramel28K/yr
  • wispa gold30K/yr
  • dairy milk caramel14K/yr
  • chocolate caramel12K/yr
  • cadburys caramel11K/yr
  • chocolate caramels7K/yr
  • caramel bars4K/yr
  • caramel chocolate bar4K/yr
  • wispa gold chocolate bars4K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+2.86

dont taste the same

Doesnt taste as good as it used to

Nowhere near as tasty as it used to be

Storage Temperature12%−0.05

these turn up crushed/squashed up

All squashed and melted together

all the caramel has melted outside the chocolate on the wrapper

Sweetness10%−0.03

Too sweet for me

2nd packet sweets were squashed together

Value For Money8%+1.37

Currently a bit cheaper priced here than in my local shops

How can something so bad for you be such a good price

Ease Of Chewing/Swallowing5%+0.11

Far too easy to eat

Love

Taste-Overall52%+2.86

Amazing chocolate

Great Taste

Yummy caramel chocolate

Value For Money24%+1.37

Excellent Value

Good price

A nice big bag for the money too

Flavor4%+0.13

these have still got there flavour

Caramel is nice

These little nibbles are just delicious

Quality-Overall4%−0.06

Great product would recommend

Whilst the product is good

The product is fine

Sweetness3%−0.03

Lovely chocolate

Delicious sweet treat

Soft caramel centre thats sweet, gooey and complements the chocolate nicely

FAQ

Common Caramel Chocolate questions

Answered from the same tracked data.