Skip to content

Caramel Chocolate

Fail

The top 5 brands take 100% of clicks, so Caramel Chocolate is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£49K/yr153K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
85%top-5 click share · 4 brands · 55 sellers

Flapen Score

Caramel Chocolate against its category

The dotted line is the Grocery average. Past it, Caramel Chocolate is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel Chocolate 153K times last year and spent an estimated £49K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
5.7%
Market size, estimated
£49Ka year
Peak month
December7.7× the quietest month
Top search term
caramel chocolate36K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £1.41 to £33.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.63 that is £7K to £8K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£1.41–£33.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Chocolate Candy. It carries 2,385 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#185in Chocolate Candy
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,385per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Caramel Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

55

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Cadbury90%
  • SweetiePost5%
  • Mars3%
  • Generic2%

Demand

Caramel Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Caramel Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • caramel chocolate36K/yr
  • cadbury caramel28K/yr
  • wispa gold30K/yr
  • dairy milk caramel14K/yr
  • chocolate caramel12K/yr
  • cadburys caramel11K/yr
  • chocolate caramels7K/yr
  • caramel bars4K/yr
  • caramel chocolate bar4K/yr
  • wispa gold chocolate bars4K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Chocolate

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“dont taste the same”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Caramel Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data