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Caramel

Fail

The top 5 brands take 99% of clicks, so Caramel is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£87K/yr46K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
84%top-5 click share · 6 brands · 55 sellers

Flapen Score

Caramel against its category

The dotted line is the Grocery average. Past it, Caramel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramel 46K times last year and spent an estimated £87K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
10.6%
Market size, estimated
£87Ka year
Peak month
December6.3× the quietest month
Top search term
tunnocks caramel wafer31K searches a year

02 · Price

A sale here is worth £18.08.

Listings sell for £18.08 on average, from £2.32 to £82.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.08 that is £5K to £9K a year per listing.

Average price
£18.08inside the $15 to $100 sweet spot
Price range
£2.32–£82.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Bakery. It carries 452 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
42%
Out of stock, average day
0.0%
Average rank
#231in Bakery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Caramel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

55

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Tunnock's62%
  • CD25%
  • SHANZA DEPARTMENTAL'S4%
  • Krishna Stores Limited4%
  • Brightdale3%
  • Delicious Junction1%
  • Open — no brand owns it (0%)

Demand

Caramel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Caramel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tunnocks caramel wafer31K/yr
  • caramel wafers12K/yr
  • caramel wafer3K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall100%−0.21

The biscuits were soft wafer with the staleness overwhelmed the caramel chocolate taste

Stale horrible taste

Tasted like old biscuits

Love

Taste-Overall37%−0.21

Taste good

Excellent chocolate treat

Best snack

Value For Money25%+2.23

Great Value

Amazing value

Good value for the price

Quality-Overall12%+0.89

A great product

Good product nice taste and quality

Quality with every bite

Baking6%+0.42

Lovely chocolate caramel bars

Crispiness6%+0.42

THESE ARE AWESOME FLAVOUR AND CRUNCH TOGETHER

FAQ

Common Caramel questions

Answered from the same tracked data.