Caramel
FailThe top 5 brands take 99% of clicks, so Caramel is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £87K/yr46K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 55 sellers
Flapen Score
Caramel against its category
The dotted line is the Grocery average. Past it, Caramel is stronger. Inside it, weaker.
Market
The Caramel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Caramel 46K times last year and spent an estimated £87K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £87Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- tunnocks caramel wafer31K searches a year
02 · Price
A sale here is worth £18.08.
Listings sell for £18.08 on average, from £2.32 to £82.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.08 that is £5K to £9K a year per listing.
- Average price
- £18.08inside the $15 to $100 sweet spot
- Price range
- £2.32–£82.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Bakery. It carries 452 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 42%
- Out of stock, average day
- 0.0%
- Average rank
- #231in Bakery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 452per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Caramel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CD Milk Chocolate Coated Caramel Wafer Biscuits 30 g (Pack of 48)
- Price
- £16.32
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago

Tunnock Milk Chocolate Caramel Wafer 8 pack
- Price
- £2.32
- Rating
- 4.7/5
- Reviews
- 2,548
- Age
- 10y ago

Tunnock Milk Chocolate Coated Caramel Wafer Biscuits 30 g (Pack of 48)
- Price
- £16.57
- Rating
- 4.7/5
- Reviews
- 685
- Age
- 11y ago

Tunnocks Caramel Wafers 16 x 30G
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 464
- Age
- 12y ago

Tunnocks Caramel Mini Wafers 350g
- Price
- £5.90
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 13y ago
Trending
estimated 90-day click momentum
Delicious Junction Bullitt Boot 7 Dk Chocolate
- Price
- £82.50
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2y ago

Tunnocks Caramel Mini Wafers 350g
- Price
- £5.90
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 13y ago

Tunnocks Caramel Wafers 16 x 30G
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 464
- Age
- 12y ago

Caramel Wafer Bundle with Tunnocks Milk Chocolate Caramel Wafer 3 Pack (8 per pack) 240g + Brightdale Kitchen Booklet
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 10mo ago

Tunnock Milk Chocolate Caramel Wafer 8 pack
- Price
- £2.32
- Rating
- 4.7/5
- Reviews
- 2,548
- Age
- 10y ago
Newest
by launch date
Caramel Wafer Bundle with Tunnocks Milk Chocolate Caramel Wafer 3 Pack (8 per pack) 240g + Brightdale Kitchen Booklet
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 10mo ago

CD Milk Chocolate Coated Caramel Wafer Biscuits 30 g (Pack of 48)
- Price
- £16.32
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago

Tunnock Dark Chocolate Caramel Wafers 5x 8 Pack
- Price
- £15.01
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 2y ago

4 Pack (4 x 30g) Tunnocks Milk Chocolate Caramel Wafer Biscuits - (16 Wafer Biscuits Individually Wrapped)
- Price
- £9.22
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 2y ago

Delicious Junction Bullitt Boot 7 Dk Chocolate
- Price
- £82.50
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
55
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Tunnock's62%
- CD25%
- SHANZA DEPARTMENTAL'S4%
- Krishna Stores Limited4%
- Brightdale3%
- Delicious Junction1%
- Open — no brand owns it (0%)
Demand
Caramel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Caramel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tunnocks caramel wafer31K/yr
- caramel wafers12K/yr
- caramel wafer3K/yr
Reviews and returns
What reviews say buyers love and hate about Caramel
We read the reviews and the return reasons for every product selling here.
“The biscuits were soft wafer with the staleness overwhelmed the caramel chocolate taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caramel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









