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Caramac

Fail

Shoppers spend only $8K a year here, so Caramac is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£8K/yr151K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
85%top-5 click share · 9 brands · 10 sellers

Flapen Score

Caramac against its category

The dotted line is the Grocery average. Past it, Caramac is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramac market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caramac 151K times last year and spent an estimated £8K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
0.4%
Market size, estimated
£8Ka year
Peak month
December3.2× the quietest month
Top search term
caramac bars68K searches a year

02 · Price

A sale here is worth £14.68.

Listings sell for £14.68 on average, from £2.41 to £44.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.68 that is £0 to £1K a year per listing.

Average price
£14.68under the $15 to $100 sweet spot
Price range
£2.41–£44.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #224 within Chocolate Candy. It carries 545 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
11.3%
Average rank
#224in Chocolate Candy
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
545per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Caramac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

10

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

  • CD52%
  • SIGNS 2 ALL13%
  • Generic10%
  • p&p homeware5%
  • All Occasion Sweet Shop5%
  • Zego5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Caramac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Caramac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caramac bars68K/yr
  • caramac59K/yr
  • caramac chocolate bars24K/yr

Reviews and returns

What reviews say buyers love and hate about Caramac

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.07

Waste of money

Overpriced

A little expensive

Taste-Overall19%+0.42

Not for everyones taste

Taste is not good

cheap tasting

Size-Overall17%−0.14

Its small

NOT FIT FOR PURPOSE

Bar is quite small

Advertised Vs Actual Product10%−0.14

Looks can be deceiving

the picture is very misleading

False advertising

Quality-Overall3%+0.37

Poor quality chocolate IMHO

Cheap quality

Very expensive as the quality was poor

Love

Taste-Overall33%+0.42

Nice Chocolate

This chocolate is absolutely delicious

Really tasty

Gifting Purpose24%+3.34

Yummy gift

Brilliant gift

Funny gift

Sweetness8%+0.47

Nice variety of sweets

Sweet & moreish

Great sweets

Value For Money8%−0.07

Great value

worth it

Good value

Quality-Overall5%+0.37

Excellent quality

Great variety

Great quality, full size choc bars

FAQ

Common Caramac questions

Answered from the same tracked data.