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Caputo Yeast

Fail

The top 5 products take 93% of clicks, so Caputo Yeast is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£50K/yr69K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
93%top-5 click share · 6 brands · 23 sellers

Flapen Score

Caputo Yeast against its category

The dotted line is the Grocery average. Past it, Caputo Yeast is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caputo Yeast market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caputo Yeast 69K times last year and spent an estimated £50K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
6.9%
Market size, estimated
£50Ka year
Peak month
January1.8× the quietest month
Top search term
fresh yeast53K searches a year

02 · Price

A sale here is worth £10.49.

Listings sell for £10.49 on average, from £3.81 to £25.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.49 that is £3K to £5K a year per listing.

Average price
£10.49under the $15 to $100 sweet spot
Price range
£3.81–£25.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Baking Supplies. It carries 718 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#49in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
718per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Caputo Yeast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

23

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • L'hirondelle62%
  • NG & SF21%
  • Antimo Caputo8%
  • Generic5%
  • Ruggeri2%
  • fermipan2%

Demand

Caputo Yeast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Caputo Yeast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh yeast53K/yr
  • fresh yeast for bread making12K/yr
  • fresh yeast for pizza dough3K/yr

Reviews and returns

What reviews say buyers love and hate about Caputo Yeast

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry13%−0.03

Dried yeast

The packaging says dry yeast

Smell13%−0.03

Fresh yeast smells like feet

just an awful smell

Quality-Overall12%+1.36

its bad quality

the quality was not up to the standard I was hoping for

I wish I checked the negative reviews because I wouldnt have bothered ordering

Durability8%−0.03

After 30 mins its still dead

The fresh stuff was marginally still alive

Value For Money7%+0.44

A little more expensive

Waste of money

turned out to be a waste of money

Love

Quality-Overall27%+1.36

Lovely quality and great customer service

Excellent product

Give excellent results

Baking20%+1.63

Great product and useful size for regular baking

And the bread baking continues to give good results

perfect for my bread

Freshness11%+0.78

Fresh and crisp

Fresh active yeast

As good as fresh yeast

Value For Money9%+0.44

worth it

Excellent value for money

Good price

Taste-Overall7%+0.05

Compliments the flour

Excellent yeast

Perfect yeast

FAQ

Common Caputo Yeast questions

Answered from the same tracked data.