caputo yeast
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good718.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.81–£25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.49avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 69K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, caputo yeast is a £50K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
caputo yeast market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £42K–£52K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
23
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- L'hirondelle62%
- NG & SF21%
- Antimo Caputo8%
- Generic5%
- Ruggeri2%
- fermipan2%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -27.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top caputo yeast search terms
- fresh yeast53K/yr
- fresh yeast for bread making12K/yr
- fresh yeast for pizza dough3K/yr
Top caputo yeast products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LHirondelle French Fresh Yeast 12 x 42g Blocks
L'hirondelle£14.324.5★108 rev
NG & SF High Activity Compressed Fresh Bakers Yeast 1 kg Block | Gluten-Free Kosher & Halal | Fast-Acting Yeast for No-Time Dough Baking - current stock expiry 26/07/2026
NG & SF£12.254.5★22 rev
Fresh Yeast (500 Gram)
L'hirondelle£11.404.5★335 rev
Dry Yeast 100% Italian - Mulino Caputo
Antimo Caputo£5.014.5★2,896 rev
Bakarr Fresh Yeast cube 42g - pack of 2
Generic£3.810.0★0 rev
Newest
by launch dateBakarr Fresh Yeast cube 42g - pack of 2
Generic£3.810 rev
LHirondelle Fresh Yeast 24 x 42g Blocks
L'hirondelle£25.140 rev
NG & SF High Activity Compressed Fresh Bakers Yeast 1 kg Block | Gluten-Free Kosher & Halal | Fast-Acting Yeast for No-Time Dough Baking - current stock expiry 26/07/2026
NG & SF£12.2522 rev
LHirondelle French Fresh Yeast 12 x 42g Blocks
L'hirondelle£14.32108 rev
Ruggeri - Dry Mother Yeast (200g) | Dried Wheat Sourdough with Yeast
Ruggeri£5.96243 rev
Trending
90-day click momentumBakarr Fresh Yeast cube 42g - pack of 2
Generic£3.810.0★
LHirondelle Fresh Yeast 24 x 42g Blocks
L'hirondelle£25.140.0★
NG & SF High Activity Compressed Fresh Bakers Yeast 1 kg Block | Gluten-Free Kosher & Halal | Fast-Acting Yeast for No-Time Dough Baking - current stock expiry 26/07/2026
NG & SF£12.254.5★
Fresh Yeast (500 Gram)
L'hirondelle£11.404.5★
LHirondelle French Fresh Yeast 12 x 42g Blocks
L'hirondelle£14.324.5★
What buyers say about caputo yeast
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely quality and great customer service”
“Great product and useful size for regular baking”
“Fresh and crisp”
“worth it”
“Compliments the flour”
“Easy to use”
“seems to do what it should do”
“it lasts for ages”
“As its gluten free”
“also breakfast muffins and batch loaves and results in a nuttier flavour than Hovis or Alinsons yeast”
What buyers complain about
“Dried yeast”
“Fresh yeast smells like feet”
“its bad quality”
“After 30 mins its still dead”
“A little more expensive”
“Didn't realise these were tiny cubes”
“Not the best yeast it doesnt stay fresh for long theres better fresh yeast on Amazon”
“I don't know if it's been contaminated in any way”
“crust has a risen”
“I had to throw away 2 batches of dough, very disappointed”
Common questions
- Is caputo yeast profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the caputo yeast niche?
- 6 brands and 23 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in caputo yeast?
- Top complaints mined from reviews: Moist/Dry, Smell, Quality-Overall. The return rate is 0.0%.
- When does demand for caputo yeast peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the caputo yeast niche?
- Listings span £3.81–£25.14; the average listing price is £10.49 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.