Is caputo pizza flour profitable to sell on Amazon United Kingdom?

The niche generates £138K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (44/100).

How competitive is the caputo pizza flour niche?

3 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in caputo pizza flour?

Top complaints mined from reviews: Moist/Dry, Quality-Overall, Smell. The return rate is 0.0%.

When does demand for caputo pizza flour peak?

Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the caputo pizza flour niche?

Listings span £3.24–£21.29; the average listing price is £13.48 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.

caputo pizza flour

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.48

avg listing price — sweet spot $15–$100

Review moat

Good1,123.17

avg incumbent reviews — the moat a new listing must climb

Growth

Good+22.1%

90-day search growth — must beat 0% to launch

Price range

Okay£3.24–£21.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£138K

£138K/yr · 94K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, caputo pizza flour is a £138K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

caputo pizza flour market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £108K–£135K; units × avg price
Conversion rate: 10.9%
Avg BSR: #50
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 1.3%
Avg brand age: 47 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Antimo Caputo93%
Households Direct5%
Bub2%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — +22.1% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top caputo pizza flour search terms

caputo pizza flour48K/yr +54.8%11.8% conv.
caputo17K/yr +8.2%7.5% conv.
caputo flour17K/yr -23.2%5.6% conv.
caputo 00 flour6K/yr +11.3%7.8% conv.
caputo 00 flour pizza4K/yr +80.2%9.9% conv.
pizza flour 00 italian caputo pizzeria2K/yr -56.2%8.3% conv.

All search terms

Top caputo pizza flour products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg

Antimo Caputo£8.264.8★2,259 rev

Caputo Pizzeria Flour 5kg

Antimo Caputo£13.324.7★79 rev

10x Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg

Antimo Caputo£20.864.8★2,259 rev

6X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg

Antimo Caputo£14.714.8★2,259 rev

Dry Yeast 100% Italian - Mulino Caputo

Antimo Caputo£5.014.5★2,896 rev

Newest

by launch date

Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo

Households Direct£9.9913 rev

5mo ago

Caputo Pizzeria Flour 5kg

Antimo Caputo£13.3279 rev

1y ago

BUB Neapolitan Pizza Making Kit | Caputo Flour Mutti Sauce & Yeast

Bub£19.7797 rev

3y ago

6X Farina Molino Caputo Nuvola Pizza Napoli Pizza Flour for Light Dough 1kg 100% Natural

Antimo Caputo£17.45233 rev

5y ago

6X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg

Antimo Caputo£14.712,259 rev

5y ago

What buyers say about caputo pizza flour

What buyers praise and complain about, mined from review topics.

What buyers love

Baking36%

“Perfect for our pizza dough recipe”

Quality-Overall14%

“Great quality flour”

Taste-Overall10%

“Excellent. Brilliant flour”

Crispiness7%

“this one gives the crunchiest base from a normal household oven”

Flavor7%

“Absolutely delicious”

Cooking Instructions6%

“The best flour for people who cook homemade pizza”

Value For Money6%

“Great product at a competitive price”

Advertised Vs Actual Product4%

“Does what it needs to”

Sour3%

“Great flour for sourdough pizza”

Nutritional Content3%

“Good gluten free item”

What buyers complain about

Moist/Dry25%

“Dried yeast”

Quality-Overall19%

“its bad quality”

Smell13%

“just an awful smell”

Ingredients-Overall13%

“Infested with flour beetles”

Durability13%

“After 30 mins its still dead”