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Caputo Pizza Flour

Fail

The top 5 brands take 100% of clicks, so Caputo Pizza Flour is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£138K/yr94K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
76%top-5 click share · 3 brands · 30 sellers

Flapen Score

Caputo Pizza Flour against its category

The dotted line is the Grocery average. Past it, Caputo Pizza Flour is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caputo Pizza Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caputo Pizza Flour 94K times last year and spent an estimated £138K. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
10.9%
Market size, estimated
£138Ka year
Peak month
May2.0× the quietest month
Top search term
caputo pizza flour48K searches a year

02 · Price

A sale here is worth £13.48.

Listings sell for £13.48 on average, from £3.24 to £21.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.48 that is £7K to £10K a year per listing.

Average price
£13.48under the $15 to $100 sweet spot
Price range
£3.24–£21.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #50 within Baking Supplies. It carries 1,123 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
1.3%
Average rank
#50in Baking Supplies
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,123per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Caputo Pizza Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Antimo Caputo93%
  • Households Direct5%
  • Bub2%

Demand

Caputo Pizza Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Caputo Pizza Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caputo pizza flour48K/yr
  • caputo17K/yr
  • caputo flour17K/yr
  • caputo 00 flour6K/yr
  • caputo 00 flour pizza4K/yr
  • pizza flour 00 italian caputo pizzeria2K/yr

Reviews and returns

What reviews say buyers love and hate about Caputo Pizza Flour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry25%−0.03

Dried yeast

The packaging says dry yeast

Quality-Overall19%−0.01

its bad quality

the quality was not up to the standard I was hoping for

Smell13%−0.04

just an awful smell

Ingredients-Overall13%−0.04

Infested with flour beetles

Durability13%−0.03

After 30 mins its still dead

Love

Baking36%+3.39

Perfect for our pizza dough recipe

Great for pizza oven pizzas

the dough was miraculously good

Quality-Overall14%−0.01

Great quality flour

Excellent product

Superior in every way

Taste-Overall10%+0.71

Excellent. Brilliant flour

Pizza perfection

Absolutely delicious

Crispiness7%+0.46

this one gives the crunchiest base from a normal household oven

Great flour

Perfect pizza flour

Flavor7%−0.02

Absolutely delicious

perfectly, resulting in a complex flavor and a dough that is very easy to digest

helps with the overall taste of the pizza base

FAQ

Common Caputo Pizza Flour questions

Answered from the same tracked data.