Caputo Pizza Flour
FailThe top 5 brands take 100% of clicks, so Caputo Pizza Flour is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £138K/yr94K searches / yr
- 90-day growth
- +22.1%search demand this quarter
- Competition
- 76%top-5 click share · 3 brands · 30 sellers
Flapen Score
Caputo Pizza Flour against its category
The dotted line is the Grocery average. Past it, Caputo Pizza Flour is stronger. Inside it, weaker.
Market
The Caputo Pizza Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Caputo Pizza Flour 94K times last year and spent an estimated £138K. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +22.1%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £138Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- caputo pizza flour48K searches a year
02 · Price
A sale here is worth £13.48.
Listings sell for £13.48 on average, from £3.24 to £21.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.48 that is £7K to £10K a year per listing.
- Average price
- £13.48under the $15 to $100 sweet spot
- Price range
- £3.24–£21.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #50 within Baking Supplies. It carries 1,123 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 1.3%
- Average rank
- #50in Baking Supplies
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,123per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Caputo Pizza Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 6y ago

Caputo Pizzeria Flour 5kg
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago

10x Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £20.86
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 7y ago

6X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £14.71
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 5y ago

Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago
Trending
90-day click momentum
Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
- Price
- £9.99
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

Dry Yeast 100% Italian - Mulino Caputo
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 2,896
- Age
- 7y ago

3X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £8.26
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 6y ago

Flour Caputo Pizzeria Kg. 1
- Price
- £3.24
- Rating
- 4.7/5
- Reviews
- 1,621
- Age
- 7y ago

BUB Neapolitan Pizza Making Kit | Caputo Flour Mutti Sauce & Yeast
- Price
- £19.77
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 3y ago
Newest
by launch date
Doppio Zero 00 Pizza Flour for Pizza Bread & Baking Authentic Italian 1kg 3 Count with Caputo
- Price
- £9.99
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5mo ago

Caputo Pizzeria Flour 5kg
- Price
- £13.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago

BUB Neapolitan Pizza Making Kit | Caputo Flour Mutti Sauce & Yeast
- Price
- £19.77
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 3y ago

6X Farina Molino Caputo Nuvola Pizza Napoli Pizza Flour for Light Dough 1kg 100% Natural
- Price
- £17.45
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 5y ago

6X Farina Molino Caputo Pizzeria by Pizza Napoli Pizza Flour Pizza Flour 1kg
- Price
- £14.71
- Rating
- 4.8/5
- Reviews
- 2,259
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Antimo Caputo93%
- Households Direct5%
- Bub2%
Demand
Caputo Pizza Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Caputo Pizza Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caputo pizza flour48K/yr
- caputo17K/yr
- caputo flour17K/yr
- caputo 00 flour6K/yr
- caputo 00 flour pizza4K/yr
- pizza flour 00 italian caputo pizzeria2K/yr
Reviews and returns
What reviews say buyers love and hate about Caputo Pizza Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dried yeast
The packaging says dry yeast
its bad quality
the quality was not up to the standard I was hoping for
just an awful smell
Infested with flour beetles
After 30 mins its still dead
Love
Perfect for our pizza dough recipe
Great for pizza oven pizzas
the dough was miraculously good
Great quality flour
Excellent product
Superior in every way
Excellent. Brilliant flour
Pizza perfection
Absolutely delicious
this one gives the crunchiest base from a normal household oven
Great flour
Perfect pizza flour
Absolutely delicious
perfectly, resulting in a complex flavor and a dough that is very easy to digest
helps with the overall taste of the pizza base
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caputo Pizza Flour questions
Answered from the same tracked data.









