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Cappuccino Pods

Fail

The top 5 brands take 97% of clicks, so Cappuccino Pods is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£574K/yr181K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
72%top-5 click share · 7 brands · 165 sellers

Flapen Score

Cappuccino Pods against its category

The dotted line is the Grocery average. Past it, Cappuccino Pods is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cappuccino Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cappuccino Pods 181K times last year and spent an estimated £574K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Aug–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £574K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
15.4%
Market size, estimated
£574Ka year
Peak month
November14.2× the quietest month
Top search term
tassimo cappuccino pods28K searches a year

02 · Price

A sale here is worth £20.52.

Listings sell for £20.52 on average, from £6.29 to £56.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £20.52 that is £21K to £26K a year per listing.

Average price
£20.52inside the $15 to $100 sweet spot
Price range
£6.29–£56.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£21K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Coffee. It carries 2,661 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
72%
Out of stock, average day
0.0%
Average rank
#244in Coffee
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,661per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cappuccino Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£29K£57K£86K£115K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

165

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

1%

  • Tassimo62%
  • Nescafé Dolce Gusto17%
  • NESCAFÉ Dolce Gusto14%
  • by Amazon3%
  • NESCAFÉ2%
  • JDE1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cappuccino Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Nov, Dec · busiest ÷ quietest = 14.2×

Search terms

Top Cappuccino Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tassimo cappuccino pods28K/yr
  • cappuccino pods29K/yr
  • dolce gusto cappuccino pods20K/yr
  • tassimo coffee pods cappuccino17K/yr
  • tassimo cappuccino coffee pods27K/yr
  • costa cappuccino tassimo pods10K/yr
  • dolce gusto pods cappuccino10K/yr
  • dolce gusto coffee pods cappuccino9K/yr
  • tassimo costa cappuccino coffee pods9K/yr
  • tassimo pods cappuccino5K/yr

Reviews and returns

What reviews say buyers love and hate about Cappuccino Pods

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
30%of negative reviews mention “Value For Money”
0.1%of orders come back
“Over priced”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cappuccino Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data