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Cappuccino Pods

Fail

The top 5 brands take 97% of clicks, so Cappuccino Pods is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£574K/yr181K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
72%top-5 click share · 7 brands · 165 sellers

Flapen Score

Cappuccino Pods against its category

The dotted line is the Grocery average. Past it, Cappuccino Pods is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cappuccino Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cappuccino Pods 181K times last year and spent an estimated £574K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Aug–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £574K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
15.4%
Market size, estimated
£574Ka year
Peak month
November14.2× the quietest month
Top search term
tassimo cappuccino pods28K searches a year

02 · Price

A sale here is worth £20.52.

Listings sell for £20.52 on average, from £6.29 to £56.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £20.52 that is £21K to £26K a year per listing.

Average price
£20.52inside the $15 to $100 sweet spot
Price range
£6.29–£56.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£21K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Coffee. It carries 2,661 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
72%
Out of stock, average day
0.0%
Average rank
#244in Coffee
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,661per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cappuccino Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£29K£57K£86K£115K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

165

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

1%

  • Tassimo62%
  • Nescafé Dolce Gusto17%
  • NESCAFÉ Dolce Gusto14%
  • by Amazon3%
  • NESCAFÉ2%
  • JDE1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cappuccino Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Nov, Dec · busiest ÷ quietest = 14.2×

Search terms

Top Cappuccino Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tassimo cappuccino pods28K/yr
  • cappuccino pods29K/yr
  • dolce gusto cappuccino pods20K/yr
  • tassimo coffee pods cappuccino17K/yr
  • tassimo cappuccino coffee pods27K/yr
  • costa cappuccino tassimo pods10K/yr
  • dolce gusto pods cappuccino10K/yr
  • dolce gusto coffee pods cappuccino9K/yr
  • tassimo costa cappuccino coffee pods9K/yr
  • tassimo pods cappuccino5K/yr

Reviews and returns

What reviews say buyers love and hate about Cappuccino Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%+2.99

Over priced

Too expensive

Price is a bit high

Taste-Overall13%+0.61

Its a different taste

found them lacking in taste and very milky

Does not taste right

Size-Overall7%−0.05

Smaller boxes

Small Cup Size

The serving is small

Sweetness6%−0.02

Too sweet

It's a bit too sweet

Quality-Overall5%+0.14

It must have been a bad batch

Ok. Not as good as branded

Love

Value For Money38%+2.99

Excellent value

less expensive

Cheap price

Taste-Overall24%+0.61

Tasty coffee

Good taste

Lovely coffee

Quality-Overall11%+0.14

Excellent product

Good quality

Correct brand

Caffeine Content10%

Decent coffee

Good clear crisp coffee taste with good froth

Good coffee

Flavor5%+0.41

Great flavour

rich coffee flavour

Lovely coffee nice strong flavour

FAQ

Common Cappuccino Pods questions

Answered from the same tracked data.