How competitive is the Capers niche on Amazon United Kingdom?

12 brands and 33 sellers compete in Capers on Amazon United Kingdom. The top 5 Capers products take 71% of clicks and its top 5 brands hold 85% of demand.

What does it cost to enter the Capers niche?

Capers sells for £6.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.64–£18.38. The average incumbent carries 264 reviews — the moat a new listing must climb.

Capers

pricing outside the sweet spot ($6.20 avg) — Capers doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Capers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Capers is a £78K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.

Capers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.2% over the last 90 days and 25.3% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr13K

Search volume / yr+10.2%50K

Conversion rate25.3%

Avg price£6.20

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 33

Top-5 product click share71%

Open market15%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Top Capers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Nonpareille Capers 99g

Price: £1.99
Rating: 4.6/5
Reviews: 317
Age: 8y ago

Odysea Non Pareilles Capers in Brine 100gr

Price: £1.97
Rating: 4.6/5
Reviews: 90
Age: 2y ago

Opies Capers in Spirit Vinegar 180g - A Culinary gem that adds a burst of tangy and briny flavour - Perfect for Puttanesca sauce tuna ratatouille Passata to garnishing a Caesar Salad.

Price: £3.10
Rating: 4.6/5
Reviews: 255
Age: 11y ago

Cooks&Co Capers Fines 1.4kg tub Tiny Buds

Price: £8.25
Rating: 4.4/5
Reviews: 48
Age: 1y ago

Odysea Capucine Capers 198gr

Price: £2.92
Rating: 4.6/5
Reviews: 40
Age: 2y ago

Newest

by launch date

Odysea Non Pareilles Capers in Brine 100g 2 Pack

Price: £7.84
Rating: 4.3/5
Reviews: 5
Age: 7mo ago

Cooks&Co Capers Fines 1.4kg tub Tiny Buds

Price: £8.25
Rating: 4.4/5
Reviews: 48
Age: 1y ago

Cooks&Co Baby Capers Non Pareilles 1.4kg

Price: £10.30
Rating: 3.8/5
Reviews: 12
Age: 1y ago

Cooks&Co Capers Capotes 1.4kg

Price: £8.57
Rating: 4.4/5
Reviews: 13
Age: 1y ago

Odysea Non Pareilles Capers in Brine 100gr

Price: £1.97
Rating: 4.6/5
Reviews: 90
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

Odysea27%
Morrisons20%
Cooks & Co14%
Opies14%
Melis9%
Bug's Pantry5%
Open — no brand owns it (6 brands, 10%)

Top Capers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

capers41K/yr +11.1%23.1% conv.
capers in brine6K/yr +6.3%13.2% conv.
caper3K/yr +3.7%7.6% conv.

What reviews say buyers love and hate about Capers

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall30%

“Taste like heaven”

Quality-Overall24%

“Great quality and very versatile with any fish dish”

Value For Money16%

“Good value for money”

Crispiness5%

“Crisp and fresh taste, good quality”

Flavor4%

“more concentrated flavour than the larger capers you often see”

What buyers complain about

54% of reviews

Size-Overall18%

“Capers are quite big”

Value For Money8%

“An expensive jar of mash”

Moist/Dry8%

“watery and mashy”

Flavor8%

“Has absolutely no flavour”

Dilute/Watery5%

“wanted to try something a bit more considered after the last jar felt watery and bland”

Common Capers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Capers 47/100 on Amazon United Kingdom — Skip it. The niche generates £78K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +10.2% over the last 90 days.

Capers buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.