capers
Skip itPricing outside the sweet spot ($6.20 avg) — this niche doesn't clear our bar today.
Conversion
Incredible25.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great263.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad£1.64–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 50K searches
Avg price
Bad£6.20avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, capers is a £78K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
capers market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £62K–£78K
- units × avg price
- Conversion rate
- 25.3%
- Avg BSR
- #568
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
33
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Odysea27%
- Morrisons20%
- Cooks & Co14%
- Opies14%
- Melis9%
- Bug's Pantry5%
- Open — no brand owns it (6 brands, 10%)
Top capers search terms
- capers41K/yr
- capers in brine6K/yr
- caper3K/yr
Top capers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Nonpareille Capers 99g
Morrisons£1.994.6★317 rev
Odysea Non Pareilles Capers in Brine 100gr
Odysea£1.974.6★90 rev
Opies Capers in Spirit Vinegar 180g - A Culinary gem that adds a burst of tangy and briny flavour - Perfect for Puttanesca sauce tuna ratatouille Passata to garnishing a Caesar Salad.
Opies£3.104.6★255 rev
Cooks&Co Capers Fines 1.4kg tub Tiny Buds
Cooks & Co£8.254.4★48 rev
Odysea Capucine Capers 198gr
Odysea£2.924.6★40 rev
Newest
by launch date
Odysea Non Pareilles Capers in Brine 100g 2 Pack
Bug's Pantry£7.845 rev
Cooks&Co Capers Fines 1.4kg tub Tiny Buds
Cooks & Co£8.2548 rev
Cooks&Co Baby Capers Non Pareilles 1.4kg
Cooks & Co£10.3012 rev
Cooks&Co Capers Capotes 1.4kg
Cooks & Co£8.5713 rev
Odysea Non Pareilles Capers in Brine 100gr
Odysea£1.9790 rev
Trending
90-day click momentum
Greek Capers Traditional Flavour Net Weight 700gr Glass jar
MPARMPA GIANNI£8.934.7★
Melis Capers in Brine 180g
Melis£1.834.4★
Odysea Non Pareilles Capers in Brine 100g 2 Pack
Bug's Pantry£7.844.3★
Odysea Non Pareilles Capers in Brine 100gr
Odysea£1.974.6★
Morrisons Cornichons With Dill 350g
Morrisons£1.644.3★
What buyers say about capers
What buyers praise and complain about, mined from review topics.What buyers love
“Taste like heaven”
“Great quality and very versatile with any fish dish”
“Good value for money”
“Crisp and fresh taste, good quality”
“more concentrated flavour than the larger capers you often see”
“perfectly salted”
“Good for any greasy food”
“Fresh”
“The brine is clean”
“sour for your pickles”
What buyers complain about
“Capers are quite big”
“An expensive jar of mash”
“watery and mashy”
“Has absolutely no flavour”
“wanted to try something a bit more considered after the last jar felt watery and bland”
“although not especially crunchy, due to them being in slices ofcourse”
“high sodium taste that many other pickles tend to have”
Common questions
- Is capers profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the capers niche?
- 12 brands and 33 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in capers?
- Top complaints mined from reviews: Size-Overall, Value For Money, Moist/Dry. The return rate is 0.0%.
- What does it cost to enter the capers niche?
- Listings span £1.64–£18.38; the average listing price is £6.20 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.