Capers
FailProducts sell for $6.20 on average, outside the sweet spot, so Capers is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £78K/yr50K searches / yr
- 90-day growth
- +10.2%search demand this quarter
- Competition
- 71%top-5 click share · 12 brands · 33 sellers
Flapen Score
Capers against its category
The dotted line is the Grocery average. Past it, Capers is stronger. Inside it, weaker.
Market
The Capers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Capers 50K times last year and spent an estimated £78K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
25.3% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +10.2%
- Conversion, latest week
- 25.3%
- Market size, estimated
- £78Ka year
- Top search term
- capers41K searches a year
02 · Price
A sale here is worth £6.20.
Listings sell for £6.20 on average, from £1.64 to £18.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.20 that is £3K to £5K a year per listing.
- Average price
- £6.20under the $15 to $100 sweet spot
- Price range
- £1.64–£18.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #568 within Tinned & Jarred Food. It carries 264 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #568in Tinned & Jarred Food
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 264per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Capers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Nonpareille Capers 99g
- Price
- £1.99
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 8y ago

Odysea Non Pareilles Capers in Brine 100gr
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago

Opies Capers in Spirit Vinegar 180g - A Culinary gem that adds a burst of tangy and briny flavour - Perfect for Puttanesca sauce tuna ratatouille Passata to garnishing a Caesar Salad.
- Price
- £3.10
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 11y ago

Cooks&Co Capers Fines 1.4kg tub Tiny Buds
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Odysea Capucine Capers 198gr
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 2y ago
Trending
90-day click momentum
Greek Capers Traditional Flavour Net Weight 700gr Glass jar
- Price
- £8.93
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 9y ago

Melis Capers in Brine 180g
- Price
- £1.83
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 8y ago

Odysea Non Pareilles Capers in Brine 100g 2 Pack
- Price
- £7.84
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 7mo ago

Odysea Non Pareilles Capers in Brine 100gr
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago

Morrisons Cornichons With Dill 350g
- Price
- £1.64
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 10y ago
Newest
by launch date
Odysea Non Pareilles Capers in Brine 100g 2 Pack
- Price
- £7.84
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 7mo ago

Cooks&Co Capers Fines 1.4kg tub Tiny Buds
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Cooks&Co Baby Capers Non Pareilles 1.4kg
- Price
- £10.30
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 1y ago

Cooks&Co Capers Capotes 1.4kg
- Price
- £8.57
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

Odysea Non Pareilles Capers in Brine 100gr
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
33
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Odysea27%
- Morrisons20%
- Cooks & Co14%
- Opies14%
- Melis9%
- Bug's Pantry5%
- Open — no brand owns it (6 brands, 10%)
Search terms
Top Capers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- capers41K/yr
- capers in brine6K/yr
- caper3K/yr
Reviews and returns
What reviews say buyers love and hate about Capers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Capers are quite big
Small But Punchy
The jar itself is small
An expensive jar of mash
watery and mashy
Has absolutely no flavour
wanted to try something a bit more considered after the last jar felt watery and bland
Love
Taste like heaven
Refreshing taste
Good taste
Great quality and very versatile with any fish dish
Good quality product
Superior quality to supermarket
Good value for money
Good price
Good value for the price
Crisp and fresh taste, good quality
Crunchy
more concentrated flavour than the larger capers you often see
which is why these are my favourite go to
The capers are firm, flavourful, and perfectly salted, adding a great punch to salads, pasta, fish dishes, and dressings
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Capers questions
Answered from the same tracked data.









