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Capers

Fail

Products sell for $6.20 on average, outside the sweet spot, so Capers is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£78K/yr50K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
71%top-5 click share · 12 brands · 33 sellers

Flapen Score

Capers against its category

The dotted line is the Grocery average. Past it, Capers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Capers 50K times last year and spent an estimated £78K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

25.3% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
25.3%
Market size, estimated
£78Ka year
Top search term
capers41K searches a year

02 · Price

A sale here is worth £6.20.

Listings sell for £6.20 on average, from £1.64 to £18.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.20 that is £3K to £5K a year per listing.

Average price
£6.20under the $15 to $100 sweet spot
Price range
£1.64–£18.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #568 within Tinned & Jarred Food. It carries 264 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#568in Tinned & Jarred Food
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Capers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

33

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Odysea27%
  • Morrisons20%
  • Cooks & Co14%
  • Opies14%
  • Melis9%
  • Bug's Pantry5%
  • Open — no brand owns it (6 brands, 10%)

Search terms

Top Capers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • capers41K/yr
  • capers in brine6K/yr
  • caper3K/yr

Reviews and returns

What reviews say buyers love and hate about Capers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.04

Capers are quite big

Small But Punchy

The jar itself is small

Value For Money8%+0.05

An expensive jar of mash

Moist/Dry8%−0.09

watery and mashy

Flavor8%−0.14

Has absolutely no flavour

Dilute/Watery5%−0.06

wanted to try something a bit more considered after the last jar felt watery and bland

Love

Taste-Overall30%+2.37

Taste like heaven

Refreshing taste

Good taste

Quality-Overall24%+1.68

Great quality and very versatile with any fish dish

Good quality product

Superior quality to supermarket

Value For Money16%+0.05

Good value for money

Good price

Good value for the price

Crispiness5%+0.33

Crisp and fresh taste, good quality

Crunchy

Flavor4%−0.14

more concentrated flavour than the larger capers you often see

which is why these are my favourite go to

The capers are firm, flavourful, and perfectly salted, adding a great punch to salads, pasta, fish dishes, and dressings

FAQ

Common Capers questions

Answered from the same tracked data.