cannellini beans
Skip itPrices mostly outside the sweet spot ($0.49–$15.76) — this niche doesn't clear our bar today.
Conversion
Incredible24.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great443.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 80K searches
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Avg price
Bad£3.08avg listing price — sweet spot $15–$100
Price range
Bad£0.49–£15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cannellini beans is a £61K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cannellini beans market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £92K–£123K
- units × avg price
- Conversion rate
- 24.5%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- Morrisons33%
- by Amazon18%
- Ktc14%
- Bold Bean Co9%
- Mr Organic8%
- Napolina7%
- Open — no brand owns it (3 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -22.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×
Top cannellini beans search terms
- butter beans70K/yr
- butter beans tinned7K/yr
- butterbeans4K/yr
Top cannellini beans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Butter Beans in Water 400g
Morrisons£0.574.5★700 rev
by Amazon Butter Beans In Water 400g
by Amazon£0.494.4★110 rev
KTC Butter Beans 400g
Ktc£0.604.5★687 rev
Napolina Butter Beans in Salted Water 400 g (Pack of 1)
Napolina£0.974.7★530 rev
Mr Organic Butter Beans High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar
Mr Organic£1.834.3★49 rev
Newest
by launch dateby Amazon Butter Beans In Water 400g
by Amazon£0.49110 rev
Bold Bean Queen Butter Beans 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple
Bold Bean Co£15.7632 rev
Bold Bean Queen Butter Beans 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple
Bold Bean Co£2.8910 rev
Mr Organic Butter Beans High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar
Mr Organic£1.8349 rev
Morrisons Red Kidney Beans in Water 400g
Morrisons£0.542,235 rev
Trending
90-day click momentumby Amazon Butter Beans In Water 400g
by Amazon£0.494.4★
Bold Bean Queen Butter Beans 6 x 570g High Protein & Fibre Ready to Eat Vegan Gluten Free Pantry Staple
Bold Bean Co£15.764.9★
Napolina Butter Beans in Salted Water 400 g (Pack of 1)
Napolina£0.974.7★
Morrisons Organic Butter Beans 240g
Morrisons£1.274.6★
Mr Organic Butter Beans High Protein and Fibre for Healthy Home Cooking No Additives Sustainably Sourced Suitable for Vegans - 1 x 350g Glass Jar
Mr Organic£1.834.3★
What buyers say about cannellini beans
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality beans”
“Great taste & very handy to have in the cupboard”
“Worth every penny”
“Great beans”
“Butter beans are soft and nice”
“luxurious texture that works beautifully in so many dishes”
“they were cooked perfectly”
“Healthy”
“Perfect size”
“Good cheap protein”
What buyers complain about
“Very Bitter”
“The beans are large”
“Poor quality beans”
“I cannot eat it”
“They taste foul”
“Overpriced”
“I thought they may just need more cooking but no”
“Had weird darker spots on them”
“Texture quite hard and not soft despite soaking and extensive boiling”
“I gave a three as I didn't quite like the colour of the brand”
Common questions
- Is cannellini beans profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the cannellini beans niche?
- 9 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in cannellini beans?
- Top complaints mined from reviews: Bitter, Size-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for cannellini beans peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cannellini beans niche?
- Listings span £0.49–£15.76; the average listing price is £3.08 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.